The document discusses how mobile technology has prompted a revolution through paradigm shifts like touch computing. It explains that mobile is interesting because it allows for targeted, individual experiences based on time and space. Finally, it summarizes how Foound takes advantage of these mobile opportunities by solving the problem of inefficient SMS communication through a targeted mobile app that aims to make a difference and build a business.

1. Opportunities on a
Small Screen
Lichi Wu
Chief Evangelist, Foound

2. • What prompted mobile revolution
• Why is mobile interesting
• How does Foound take advantage of it

3. What Prompted Mobile Revolution
Paradigm shift

4. What Prompted Mobile Revolution
New opportunities emerge and
disrupt if not displace incumbents
when there is a paradigm shift

5. Paradigm Shift
Photo credit: Lawrence Livermore National Laboratory

6. Paradigm Shift
Photo credit: Lawrence Livermore National, itsnotacon.co.uk,

7. Paradigm Shift
Touch computing

8. Paradigm Shift
Photo credit: yjamy015@flickr, Apple Inc.

9. $125,000 in ad revenue per
month steadily
More than 50% of overall
revenue

10. Why is mobile interesting?
It’s targeted

11. Why is mobile interesting?
Individuality
Time
Space

12. It’s Targeted
Individuality
Photo credit: San Diego Shooter@flickr

13. It’s Targeted
Time
Photo credit: ToniVC@flickr

14. It’s Targeted
Space

15. How does Foound Take Advantage of it
What’s the problem?
How do we solve it?
Why?

16. What’s the problem?
SMS Ping Pong

17. drinks
tonite?

18. what
time?

19. who’s
coming?

20. where?

21. how to
get
there?

22. let you
know in
a bit?

23. yep
sure!

24. but I’ll
be late!

26. How does Foound solve it?
Take advantage of the quality of targeted

27. Why do it?
Make a difference
and
Build a business on top of it

28. Thank you
lichi@foound.com
@lichiwu