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Information on the Go: Digital technology trends impacting today’s libraries and librarians Kristen Purcell, Ph.D. Associate Director, Research Pew Internet & American Life Project E-reader Summit and Technology Showcase Arizona State Library Phoenix, AZ September 20 th , 2010

Pew Internet Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Mobile Got to Do With It?

Laptops are Becoming the Computer of Choice

US Adult Wireless Internet Use

What’s Mobile Got to Do With It? ,[object Object],[object Object],[object Object],[object Object]

US Adult and Teen Social Media Use Percent of internet users in each age group who use…

Blogging is Down For Young Adults

Content Sharing is Growing Among Adults

Summary of US Teen Online Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

US Adult Gadget Ownership Based on an August 2010 Pew Internet tracking survey Percent of US adults 18+ who own each type of gadget…

Wireless Internet Other than Cell/Laptop Percent of Owners Who Use Each Device To Go Online… In May 2010, 59% of tablet computer owners reported using their device to access the internet

Adult E-Reader and Tablet Ownership (May 2010 data) Percent With e-Readers Percent With Tablet Computers Education Less than HS 0 1 HS Grad 3 1 Some college 2 4 College Grad 9 4 Income <$30,000 1 2 $30,000-$49,999 2 1 $50,000-$74,999 5 2 $75,000+ 8 5

Adult Apps Use 82% use cell phones 35% have apps 24% use apps All adults 35% of adults have apps on their phones, but only 24% actually use them

Who is Using Apps? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

App Use Still Ranks Low Apps use ranks low among non-voice cell phone activities % of adult cell phone users who do each of the following on their phone… Take a picture 76% Send or receive text messages 72 Access the internet 38 Play a game 34 Send or receive email 34 Record a video 34 Play music 33 Send or receive instant messages 30 Use an app 29

How Many Apps Do Adults Have? The average adult has 18 apps, young adults have more Mean and median number of apps for each group… Median Mean All adults with apps 10 18 Age 18-29 12 22 Age 30-49 10 16 Age 50+ 8 13

Which Apps Are Most Popular? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Highlights of the New Information Ecology

The “New” Information Ecology ,[object Object]

The “New” Information Ecology ,[object Object],~40% of online adults get RSS feeds ~35% customize web pages for info they want

The “New” Information Ecology ,[object Object],31% of online adults rated person, product, service

The “New” Information Ecology Where Americans get their news and information on a typical day

71% of American adults ever get news or information online The majority of online news and information consumers are under age 50 The Online News/Information Consumer

71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30 The Online News/Information Consumer *The median age of online news/info consumers is 40

Online News/Information Consumers in the US… ,[object Object],[object Object],[object Object],[object Object]

The Online News/Information Consumer % of Online News/Info Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information

The Online News/Information Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News/Information Topics?

The Online News/Information Consumer % of Online News/Info Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites

The Online News/Information Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online News and Information ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Information is Portable

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Information is Participatory

[object Object],[object Object],Online Information is Participatory

[object Object],[object Object],[object Object],[object Object],[object Object],Online Information is Personalized

"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ." -- Experienced library user . 1996 Benton Foundation report: “ Buildings, books, and bytes”

How Technology Changes the Role of Libraries ,[object Object],[object Object],[object Object]

Being a Node in a Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object]

Being a Node in a Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Four A’s of Online Information Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Four A’s of Online Information Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finally…. IT PRESENTS UNIQUE OPPORTUNITIES The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:

Remember… It’s not about cobwebs.... It’s about social webs …. And libraries can be at the center of them!

Available at www.pewinternet.org... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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