education

1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda – The
Cog (2003)
Wieden +
Kennedy
Parts of the Honda car moving in a
marble run/domino effect
Resulting in the full car
Text: Honda – The power of dreams
Music: Rapper’s Delight – Sugar Hill
Gang
Mechanical noises - clinking
Car owners
Honda fans
Potential new
buyers
Families
Middle class
Business
Reliable
Trust the car to work
Lots of effort gone into it
Sony Bravia –
Balls (2005)
Fallon
Worldwide
250,000 bouncing balls bouncing
down streets of San Francisco
Text: Colour like no other
Music: Heartbeat – Jose Gonzalez TV owners
Middle-upper class
Families
Children
Tech fans
TV colour/resolution is
better than any other
Looks like real life

2. John Smith’s
Ball Skills
(2002)
TBWA
T-Mobile –
Dance (2009)
Saatchi &
Saatchi
Group of people showing off their
football skills
Every man Peter Kay smacks the ball
Text: No nonsense
Generic sound
Diagetic sound – it belongs in the
world
Football kick sounds
Ball hitting garage
Ale drinkers
Normal, everyday,
working class
people
Men
Footballl fans
The ale for anyone and
everyone
Flash mob
London Liverpool
350 dancers
Hidden cameras
Advert released less than 48 hours
after filming
Shout – Lulu
The Only Way Is Up – Yazz
Don’t Cha – The Pussycat Dolls
The Blue Danube Waltz – Strauss
Get Down On It – Blue
Since You’ve Been Gone – Rainbow
My Boy Lollipop – Millie
Do You Love Me – The Contours
Diagetic sounds – cheering,
clapping
Anyone
Phone users
T-Mobile fans
People looking for
new contracts
People moving
away from their
network
Life is for sharing