In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next

1. 200111
GAMBAR COVER BUKU/
GAMBAR PENDUKUNG LAIN
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BOOKCLUB
CREATIVE
PERSONAL
BRANDING
Chapter 3-4.5

2. 00 _PREFACE
01 _REFLECT!
02 _REFRAME!
03 _CREATE!
04 _GROW!
05 _DIFFERENTIATE!
06 _GO!

3. CHAPTER 3
CREATE
How To Create Opportunity
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4. HOW TO CREATE OPPORTUNITIES?
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Creativity is not copying. Yet copycat seems to be a strategy
nowadays. Copycat is predictable, exploiting, not creating.
Sustainability means the care and sustainable renewal,
environmentally, socially and financially sustainable for our resources

5. CREATIVE THINKING: A Killer Application
Creative thinking is a constructive, participative and highly
productive thinking team process. By combining knowledge,
imagination, business, intelligence and pleasure with creativity.
Function
a. Identify the right problem
b. Develop, design and apply tangible and/or intangible solution
that have economical value and are still environmentally,
financially, and socially sustainable

6. CREATIVE THINKING: A Killer Application
Creative leadership help understand ‘WHERE to go’, ‘HOW to get
there’, and ‘with WHOM’.
CREATIVITY IS A SKILL, JUST AS THINKING IS.
Creativity can be learnt by anyone by using systematic lateral
thinking techniques. (Edward De Bono)

7. HYBRID
BRAINWORK:
LOGIC AND
MAGIC
In diverse cultural
mindsets we need to
communicate and
interpret more subtly
than ever before, to
understand situations
and to take decisions.

8. HYBRID BRAINWORK: LOGIC AND MAGIC
Before you can inspire with emotion, you must be
swamped with it yourself. Before you can move their
tears, your own must flow. To convince them, you must
yourself believe.
Winston Churchill

9. CREATIVE LEADERSHIP IN DEVELOPMENT
T H I N K D I F F E R E N T
A lot of people are good at describing the past and managing the
present, but creative thinkers, often called rebels and misfits, are
great at describing how the world would look like by asking
WHAT IF?

10. CULTIVATING CREATIVE THINKING
Creativity cannot be forced,
but it can be fueled
Creativity and innovation contribute to economic
prosperity as well as to social and individual well
being.
When Jan Figel - European Commissioner of Education and Culture

11. CULTIVATING CREATIVE THINKING
1. CREATIVE THINKING IS VERY SOCIAL
Creativity needs collaboration and interaction. Ideas exist to be
discussed and debated, especially in small group
2. CREATIVE THINKING NEEDS THE RIGHT
SPACE
The right environment favour creativity
3. CREATIVE THINKING NEEDS TIME
And idea is something organic, it has to grow, and that implies that
you need to invest time.

12. CULTIVATING CREATIVE THINKING
4. CREATIVE THINKING NEEDS DIVERSITY
Multiculturalism is the answer and not the problem
5. CREATIVE THINKING NEEDS VERSATILE
RESOURCES
It helps to inspire you and your team, and to create momentum
6. CREATIVE THINKING HAS THREE STEPS
In your mind, then on paper or digitally, and finally in reality

13. CULTIVATING CREATIVE THINKING
7. CREATIVE THINKING MEANS LOTS OF IDEAS
First quantity, than quality, trying to filter out to reach the right one
8. CREATIVE THINKING NEEDS STIMULUS
Stimulus may come from many sources
9. CREATIVE THINKING NEEDS PROTECTION
Creative products can be protected by copyright designs,
trademarks or patents

14. CULTIVATING CREATIVE THINKING
10. CREATIVE VALUE-CHAINS NEED TO BE
ANALYSED

15. CHAPTER 4
GROW
How To Grow Personality
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16. Steps:
1. Strategy and personality
2. Creative Personal Branding
3. How to identity your own human capital
4. Peer pressure and the inner ring
5. Coaching invest in yourself
6. Don't be dragged back
7. Ethics and values as a modus
8. Vision and mission
9. Goal

17. How we grow personally
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Finding meaning in
what we are.
Each generation has their
own unique motivations
that drive them, based on
the current culture of their
era.
For example:
Gen Y are less likely to sacrifice
themselves for a company -
Promotion, climbing the career
ladder and so on.. They are more
about finding jobs that interest
them in the moment.

18. STRATEGY AND PERSONALITY
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Who are you?
Your personality is made
up of behavioural,
temperamental,
emotional and mental
attributes.
Personality is typically made up of
things related to personal
experience, beliefs, expectations,
desires, values and behaviour
Which comes from culture,
individual meaning of society.

19. CREATIVE PERSONAL BRANDING
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The starting point for creative
personal branding:
+ Substance
+ Style
+ Conviction
+ Grace

20. CREATIVE PERSONAL BRANDING
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STRATEGY SPRINGS OUT
OF YOUR PERSONALITY!
1. Those who don't know where to go.
They never really thought about it.
1. Those who know where to go, but only
because someone tells them. They do
not understand why.
1. Those who know where to go, but not
with whom. Remember, you cannot do
everything yourself.
This is the ever difficult question we must all
ask ourselves at some stage. Do we listen to
our grandparents… parents...friends… and so
on?
Where you want to live, work and die?

21. HOW TO IDENTITY YOUR OWN HUMAN
CAPITAL
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HOW TO IDENTIFY YOU?
DEFINING YOUR HUMAN
CAPITAL IS A CHALLENGE,
IT’S PART OF THE JOURNEY
OF OUR LIFE, SO START
THINKING ABOUT IT.
Often our weakness is the
opposite of our strengths.
It makes sense to take advantage
of your strengths rather than losing
focus towards things that are not.

22. PEER PRESSURE AND THE INNER RING
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The Inner Ring describes one of the
most basic needs that drives us as
humans, namely the desire to have or
belong.
People in your 'inner ring' are most
likely not really interested in you, they
might even see you as a competitor
and will not help you honestly.
The people I want you to consult for
feedback are interested and honestly
interested in your personal growth.

23. COACHING: INVEST IN YOURSELF
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This relates to the idea
that individuals, who have
never been completely
free, are imprisoned in an
infinite world, always in
search of excellence. But
fearful of the journey.
It's about gaining new
skills, constantly
improving, analysing who
we are and constantly
evolving.

24. COACHING INVEST IN YOURSELF
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Get feedback for yourself:
1. Decide on the people you want feedback.
2. Ask them to write their feedback.
3. Now push the judgment where you are looking for it.
Response to feedback:
1. In the end please say thank you. You use other people's
good intentions.
2. Save their notes and letters for the rest of your life.
3. Take these notes out and read them occasionally,
especially before making an important decision.
The more people you ask, the more you can optimize. The most
difficult thing is to start asking for feedback, but the more experience
you get, the better you do it.

25. THANK YOU
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