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CIDADANIA



     CIDADANIA E
     MEDIA PARTICIPATIVOS
CIDADANIA
agenda



#wth?
#desafios
#exemplos
CIDADANIA



#wth?
CIDADANIA




        http://www.buzzfeed.com/mjs538/the-most-powerful-photos-of-2011
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            Information is the
            oxygen of the
            modern age (…)
            the Goliath of
            totalitaranism will
            be brought down
            by the David of
            the microchip.

            Ronald Reagan
            Junho 1989
CIDADANIA
            It is time to stop
            the anarchy on
            the Internet.
            We cannot allow
            this great
            technological
            achievement of
            man to be turned
            into an
            information
            garbage heap.

            Alexander
            Lukashenko
            Agosto 2007
CIDADANIA
CIDADANIA
the practice of citizenship has
conventionally been separated from
entertainment, leisure and
consumption activities. This
interpretation is based on a traditional but
narrow view of the public sphere
that focuses on political and civic rights
and responsabilities
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CIDADANIA

Public sphere (Habermas, 1992)

universal space where rational
citizens engage in the political
process through critical-rational
deliberation
CIDADANIA

citizenship is practised as much
through everyday life, leisure, critical
consumption and popular entertainment
as it is through debate and
engagement with capital ‘P’ politics
CIDADANIA
Public sphere (Habermas, 1996)
The public sphere cannot be conceived
as an institution and certainly not as an
organization (...)
(...) substantive differentiation of
[multiple] public spheres’ that are
not overdetermined by expert
discourses but that are
accessible to laypersons
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McGuigan, 2005
exclusion of everyday life, affect,
and pleasure from our
understanding of democratic
participation is a serious
misrecognition of some of the
most powerful modes of citizen
engagement
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Deuze (2006)
emerging practices of participation in
new media contexts


3   configurations/modes of engagement
CIDADANIA
.participation

becoming an active agent in the
process of meaning-making
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.remediation

adopt but modify and thus reform
consensual ways of
understanding reality
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.bricolage

reflexively assemble our own
particular versions of that reality
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aka   remix
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community
shifted away from a simplistic
dichotomy between online (‘virtual
cyberspace’) and offline (‘real life’)
modes of communication and interaction
which were previously seen as distinct
and unrelated
CIDADANIA
Castells (2001)
portfolios of sociability
that is, interwoven networks of
kinship, friends and peers that may
originate from online interaction, are taken
into and continued face-to-face in the
offline world and vice versa
CIDADANIA


#desafios
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Research found
70% believing in the importance of helping
the community,
68% already doing something to support a
cause on a monthly basis
82% describing themselves at least
‘somewhat involved,’
it does seem that the majority of young
people are convinced that supporting a
social cause is something they should do.
CIDADANIA
there is a strong disparity between interest
and involvement,



an   activation gap
CIDADANIA
“the broad decline in youth participation might
be better redressed through offline initiatives,
strengthening the opportunities structures of
young people’s lives and the ‘communities of
practice’ available to them, rather than building
Web sites which, though they will engage a few,
will struggle to reach the majority or, more
important, to connect that majority to those with
power over their lives in a manner that young
people themselves judge effective and
consequential.”

Nick Couldry, Livingstone, S. and Markham, T. (2007),
'Connection or Disconnection? Tracking the Mediated Public
Sphere in Everyday Life' in R. Butsch (ed.) Media and Public
Spheres. New York: Palgrave Macmillan, 28-42.
CIDADANIA
“Focus groups with young people suggest a
generation bored with politics, critical of the
online offer, instead interested in celebrity and
conforming to peer norms.
Young people protest that ‘having your say’
does not seem to mean ‘being listened to’ and
so they feel justified in recognising little
responsibility to participate.”

Sonia Livingstone, Nick Couldry, and Tim Markham,
Youthful Steps Towards Civic Participation: Does the
Internet Help? in Young Citizens in the Digital Age:
Political Engagement, Young People and New Media,
ed. Barney Loader (London: Routledge, forthcoming).
CIDADANIA


       ‘voice’
It isn’t     if nobody seems to

be   listening
CIDADANIA

This population is both self-guided and
in need of guidance: although a
willingness to learn new media by point-
and-click exploration might come naturally
to today’s student cohort, there’s
nothing innate about knowing
how to apply their skills to the
processes of democracy (...)
CIDADANIA
Internet media are not offered as the
solution to young people’s disengagement
from political life, but as a possibly
powerful tool to be deployed toward
helping them engage



Rheingold, Howard. “Using Participatory Media and Public
Voice to Encourage Civic Engagement." Civic Life Online:
Learning How Digital Media Can Engage Youth. Edited by W.
Lance Bennett. The John D. and Catherine T. MacArthur
Foundation Series on Digital Media and Learning. Cambridge,
MA: The MIT Press, 2008. 97–118.
CIDADANIA

“[t]he policy of ‘targetting’ young people so
that they can ‘play their part’ can be read
either as a spur to youth activism or an
attempt to manage it (...)”
CIDADANIA
(...) Indeed, the very notion of youth e-
citizenship seems to be caught between
divergent strategies of management and
autonomy...”



Stephen Coleman in Civic Life Online: Learning How Digital
Media Can Engage Youth. Edited by W. Lance Bennett. The
John D. and Catherine T. MacArthur Foundation Series on
Digital Media and Learning. Cambridge, MA: The MIT Press,
2008.
CIDADANIA


#exemplos
CIDADANIA
CIDADANIA
CIDADANIA
CIDADANIA
CIDADANIA

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Mp 4 cidadania

  • 1. CIDADANIA CIDADANIA E MEDIA PARTICIPATIVOS
  • 4. CIDADANIA http://www.buzzfeed.com/mjs538/the-most-powerful-photos-of-2011
  • 8. CIDADANIA Information is the oxygen of the modern age (…) the Goliath of totalitaranism will be brought down by the David of the microchip. Ronald Reagan Junho 1989
  • 9. CIDADANIA It is time to stop the anarchy on the Internet. We cannot allow this great technological achievement of man to be turned into an information garbage heap. Alexander Lukashenko Agosto 2007
  • 11. CIDADANIA the practice of citizenship has conventionally been separated from entertainment, leisure and consumption activities. This interpretation is based on a traditional but narrow view of the public sphere that focuses on political and civic rights and responsabilities
  • 13. CIDADANIA Public sphere (Habermas, 1992) universal space where rational citizens engage in the political process through critical-rational deliberation
  • 14. CIDADANIA citizenship is practised as much through everyday life, leisure, critical consumption and popular entertainment as it is through debate and engagement with capital ‘P’ politics
  • 15. CIDADANIA Public sphere (Habermas, 1996) The public sphere cannot be conceived as an institution and certainly not as an organization (...) (...) substantive differentiation of [multiple] public spheres’ that are not overdetermined by expert discourses but that are accessible to laypersons
  • 16. CIDADANIA McGuigan, 2005 exclusion of everyday life, affect, and pleasure from our understanding of democratic participation is a serious misrecognition of some of the most powerful modes of citizen engagement
  • 17. CIDADANIA Deuze (2006) emerging practices of participation in new media contexts 3 configurations/modes of engagement
  • 18. CIDADANIA .participation becoming an active agent in the process of meaning-making
  • 19. CIDADANIA .remediation adopt but modify and thus reform consensual ways of understanding reality
  • 20. CIDADANIA .bricolage reflexively assemble our own particular versions of that reality
  • 21. CIDADANIA aka remix
  • 22. CIDADANIA community shifted away from a simplistic dichotomy between online (‘virtual cyberspace’) and offline (‘real life’) modes of communication and interaction which were previously seen as distinct and unrelated
  • 23. CIDADANIA Castells (2001) portfolios of sociability that is, interwoven networks of kinship, friends and peers that may originate from online interaction, are taken into and continued face-to-face in the offline world and vice versa
  • 27. CIDADANIA Research found 70% believing in the importance of helping the community, 68% already doing something to support a cause on a monthly basis 82% describing themselves at least ‘somewhat involved,’ it does seem that the majority of young people are convinced that supporting a social cause is something they should do.
  • 28. CIDADANIA there is a strong disparity between interest and involvement, an activation gap
  • 29. CIDADANIA “the broad decline in youth participation might be better redressed through offline initiatives, strengthening the opportunities structures of young people’s lives and the ‘communities of practice’ available to them, rather than building Web sites which, though they will engage a few, will struggle to reach the majority or, more important, to connect that majority to those with power over their lives in a manner that young people themselves judge effective and consequential.” Nick Couldry, Livingstone, S. and Markham, T. (2007), 'Connection or Disconnection? Tracking the Mediated Public Sphere in Everyday Life' in R. Butsch (ed.) Media and Public Spheres. New York: Palgrave Macmillan, 28-42.
  • 30. CIDADANIA “Focus groups with young people suggest a generation bored with politics, critical of the online offer, instead interested in celebrity and conforming to peer norms. Young people protest that ‘having your say’ does not seem to mean ‘being listened to’ and so they feel justified in recognising little responsibility to participate.” Sonia Livingstone, Nick Couldry, and Tim Markham, Youthful Steps Towards Civic Participation: Does the Internet Help? in Young Citizens in the Digital Age: Political Engagement, Young People and New Media, ed. Barney Loader (London: Routledge, forthcoming).
  • 31. CIDADANIA ‘voice’ It isn’t if nobody seems to be listening
  • 32. CIDADANIA This population is both self-guided and in need of guidance: although a willingness to learn new media by point- and-click exploration might come naturally to today’s student cohort, there’s nothing innate about knowing how to apply their skills to the processes of democracy (...)
  • 33. CIDADANIA Internet media are not offered as the solution to young people’s disengagement from political life, but as a possibly powerful tool to be deployed toward helping them engage Rheingold, Howard. “Using Participatory Media and Public Voice to Encourage Civic Engagement." Civic Life Online: Learning How Digital Media Can Engage Youth. Edited by W. Lance Bennett. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 2008. 97–118.
  • 34. CIDADANIA “[t]he policy of ‘targetting’ young people so that they can ‘play their part’ can be read either as a spur to youth activism or an attempt to manage it (...)”
  • 35. CIDADANIA (...) Indeed, the very notion of youth e- citizenship seems to be caught between divergent strategies of management and autonomy...” Stephen Coleman in Civic Life Online: Learning How Digital Media Can Engage Youth. Edited by W. Lance Bennett. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 2008.