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2. The main idea for the tv advert would be showing
the difference between someone eating healthy
and someone who is eating unhealthy.
It will show that eating unhealthy
might give you some joy while
eating but after eating them a lot
you will end up unhappy with
yourself and the shape you are in.
On the other hand it will show
that you might not have joy
while eating the fruit but
overall you will be happy with
yourself and that’s most
important.

3. Images will be drawn
better with good
software

4. The target audience for
this project is 16 to 20.
The psychographics
are mainstreamers,
aspires and explorers.
The social grade would
be E, D,C1,C2

5. Getting joy form eating
MacDonalds.
Happy because he
knows he is eating
heathy.
Upset about not having a
MacDonalds .
Smiles and laughs
and then walks
away.
Is very upset about his
weight and struggles to be
happy.
Is very happy all the time
and will live a long and good
life.
0800 22 44 88
All contact info here so anyone who is watching the
advert will very clearly see how to get support with
healthy eating and who put the advert out
STORY BOARD

6.  The unique selling point is that is
shows that even as a kid it is still
important to watch what you eat
and that if your not careful you can
make life very difficult for yourself
so its important to make the change
as soon as possible.

7. THE REASON I
THINK MY IDEAS
ARE RIGHT FOR THE
CLIENT
 It reaches to the target age range because
the people will be the same age as the people
in the video.
 It will be meaning full and short, with the
video being short it will be more cost
effective, this is good because the less money
spent on advertising can go to other NHS
needs.
 It also inspires the kids to take initiative
and eat better for themselves and not
because they were directly told to.

8. The tv advert will appeal to the right audience as
seeing someone there age on the tv will get them
to see them selves in the actors.
Seeing that the bad eating habits will effect them
later in life and could ruin there future will get
them to make the decision to eat better for them
self.
The poster will appeal to the audience because most
teens and near adult what to be big and strong as they
are getting top the point that they will stop growing so
they will want to try and make up for the years lost
eating bad food. And almost all kids in that age range
these days have played video games so I'm using a
reference from the most well known and gender
friendly game I know.