Due to its intangible and indirect nature, ethics is often regarded as an ‘inconvenience’ – an afterthought once more pressing matters have been tackled. During World Usability Day, I presented some possibilities to elevate design ethics to a more practical level, structurally integrated in our (daily) design process. Many thanks to Garage by Innogy for the venue, and of course to the communities and organisers of Ladies That UX and Amsterdam UX!