1. BASICS OF UX.

2. WHAT THE HECK IS UX.
U: User
X: Experience
Even my pet dog GINGER would have answered
the same.

3. So, Is there anything else to know
about UX?

4. User = People we deal with.

5. People like you and me and
That guy sitting outside./ Your Friend./ The
manager at your bank./ The undergraduate
student./ The Retired Grandpa./ The Housewife./
An 11 year old./ The Dentist./ The C.E.O./The
Taxi Driver./ The Chef./ Your Girlfriend’s Mom./
The Basketball player./ The Football Coach./

6. Experience = What these People Feel!
Experience = How they Feel!
Experience = Why they Feel!

8. We Design the What
Experience the How
Experience the Why

9. And how
do we
Design
that?
We sit
and we
study.

10. Project Briefing
We are told about the project idea, the need for
the product/portal and the stake holders
interests and strategies.
This is also the phase where our scope of
operation is defined. We might meet the
stakeholders in person or over a call.
This is where we get our basic Queries answered

11. Domain Understanding
This is crucial from every angle for us as we get
to know or research on the dynamics of a
particular domain and how the product/portal
we are designing will operate in this particular
domain or will solve a particular unique problem

12. Comparative Research
We look at the competitors or portals similar to
what we are designing and understand their
proposition, their user-need addressal and
analyse the potential pitfalls or advantages that
they have overlooked upon and where we could
Leverage our strengths.

13. Personas
Your Friend./ The manager at your bank./ The
undergraduate student./ The Retired Grandpa./
The Housewife./ An 11 year old./ The Dentist./
The C.E.O./ The Taxi Driver./ The Chef./ Your
Girlfriend’s Mom./ The Basketball player./ The
Football Coach./
The Personas are users specific to the portal and are
important part of the UX design process
Eg. Admin,Super Admin, Normal User, Buyer, Provider

14. Features
We look at the features that would set the
product or the portal apart from the competitors
and keep the user engaged as much a possible.
We look at which are the most important features
that are to be highlighted and which ones are
peripherals that can be placed secondary.
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Which kind of user would want to use these features?
What unique features of your website or product are most appealing to the end-user?
Why would they want to use these features?
What sort of problems are they facing in fulfilling these desires in the present portal?
Are there any other desires that these users have?
What kind of questions do they have about your website or product?
What kind of information will they want if they plan to take any action?
What are their hesitations in performing certain actions or interactions?
How can you touch the user emotionally so as to make them perform the desired action?

15. User Flows
User flow is where we decide how a particular
user would travel through the portal to reach his
goal or complete the task that he is visiting the
site for.

17. Wireframes
These are the basic barebones of the system
that you are designing which give you idea
about the placement of the different features
that we are offering on the portal. It also guides
the UI design team in understanding what needs
to go where and what reacts to which user
gesture. Iterations are also an important part of
the wireframing.

23. Design is not just what it looks
like and feels like. Design is how
it works.
- SJ