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Social Media & Non Profits - Be2camp 2-6-11

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Lee Smallwood
Lee Smallwood

Discussion on how Non Profits can use social media to engage and what resources Google, YouTube, Facebook provide for Non Profits

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Social Media & Non Profits Lee Smallwood digicoms 2nd June, 2011 @leesmallwood www.digitalflares.com
Social SEO PPC
It’s expensive! --> 48% operate social media on zero £s 2011 3rd Annual Nonprofit Social Network Benchmark Report
Social Media Realities  Just being online ≠ Social Media  With Social Media comes responsibility  No ‘one size fits all’ strategy  Without staff aligned there can be no success
NPs, What are they using? - 74% are on Facebook & 31% have one or more social networking communities on their own website. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
NPs, What are they using? - Twitter is the 2nd most popular, used by 57% of organisations 2011 3rd Annual Nonprofit Social Network Benchmark Report
NPs, What are they using? - YouTube is popular with almost half (47%) of charities indicating they have a presence http://www.youtube.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
NPs, What are they using? http://www.google.com/nonprofits/
Heavy time resource? Non-profits spending at least 2 hours a week on each social media platform: 54 % reported results considered a ‘substantial success’ beyond simple growth in the social media tools themselves — e.g. an increase in website traffic The Non Profit Social Media Decision Guide, 2010
Just in 3 hours!
Everyone wants to do it... ...but no one wants to do it
You can’t get involved if you’re not ‘listening’ (monitoring) Radian6 from £600 per month SproutSocial.com from £6 per month
Bridging the gap between offline and online
Protect your name!
and finally...  Focus on basics  Be clear on what you want to accomplish - there are solutions out there! (see Brian Solis’ - Conversation Prism)  Establish deep connection with your stakeholders  Keep the dialogue going  Understand the medium e.g. --->
search.twitter.com/advanced
Social Media & Non Profits Lee Smallwood digicoms 2nd June, 2011 @leesmallwood www.digitalflares.com

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Social Media & Non Profits - Be2camp 2-6-11

  • 1. Social Media & Non Profits Lee Smallwood digicoms 2nd June, 2011 @leesmallwood www.digitalflares.com
  • 2. Social SEO PPC
  • 3. It’s expensive! --> 48% operate social media on zero £s 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 4. Social Media Realities  Just being online ≠ Social Media  With Social Media comes responsibility  No ‘one size fits all’ strategy  Without staff aligned there can be no success
  • 5. NPs, What are they using? - 74% are on Facebook & 31% have one or more social networking communities on their own website. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 6. NPs, What are they using? - Twitter is the 2nd most popular, used by 57% of organisations 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 7. NPs, What are they using? - YouTube is popular with almost half (47%) of charities indicating they have a presence http://www.youtube.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 8. NPs, What are they using? http://www.google.com/nonprofits/
  • 9. Heavy time resource? Non-profits spending at least 2 hours a week on each social media platform: 54 % reported results considered a ‘substantial success’ beyond simple growth in the social media tools themselves — e.g. an increase in website traffic The Non Profit Social Media Decision Guide, 2010
  • 10. Just in 3 hours!
  • 11.
  • 12. Everyone wants to do it... ...but no one wants to do it
  • 13. You can’t get involved if you’re not ‘listening’ (monitoring) Radian6 from £600 per month SproutSocial.com from £6 per month
  • 14. Bridging the gap between offline and online
  • 16. and finally...  Focus on basics  Be clear on what you want to accomplish - there are solutions out there! (see Brian Solis’ - Conversation Prism)  Establish deep connection with your stakeholders  Keep the dialogue going  Understand the medium e.g. --->
  • 17.
  • 19. Social Media & Non Profits Lee Smallwood digicoms 2nd June, 2011 @leesmallwood www.digitalflares.com