SlideShare uma empresa Scribd logo
1 de 46
Baixar para ler offline
Human Need:
Why adoption is not an issue
when the use case matters
Lee Bryant, reboot 9.0, June 2007
www.headshift.com
adoption of online tools is
 often a challenge in the
absence of perceived need
but where the use case
 really matters, people
 will make them work
“life will find a way”
“life will find a way”
Sugata Mitra @ LIFT ‘07
what do these kids teach
us about how to encourage
 adoption of social tools?
create (or find) real needs
& help people to fulfil them
a use case
kozarac
kozarac
kozarac
challenges:
town destroyed
people imprisoned,
 thousands killed,
survivors expelled
perpetrators stay in power,
  control local authority
(and don’t want you back)
war ends
you go back and start
rebuilding from scratch
How can online help ‘real’ community?
1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07
normal odd X --> the war   justice? return begins rebuilding reclaiming
1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07
normal odd X --> the war   justice? return begins rebuilding reclaiming

                                       first diaspora-led sites
1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07
normal odd X --> the war    justice? return begins rebuilding reclaiming

                                        first diaspora-led sites


 recovering memory online
1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07
normal odd X --> the war    justice? return begins rebuilding reclaiming

                                        first diaspora-led sites


 recovering memory online                               new wave
1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07
normal odd X --> the war    justice? return begins rebuilding reclaiming

                                        first diaspora-led sites


 recovering memory online                               new wave


                                                                  kozarac.ba
S




                                   50


                               0
                                        100
                                                                                      150
                                                                                                        200
                                                                                                                 250
                                                                                                                                      300
                                                                                                                                                    350
                                                                                                                                                                            400
                                                                                                                                                                                                450
                  svatk
                      abo
                   Fe no  n
                mhutrid
                   al k
               izn Aidio
                       av




                                                                                                                                                                              posts
                  moeguly
                          d
           K@ Marlin
  ZE                    rc
      LE limasei
           NK beero
                    n
                 AP ny
      Si sa IeC o       z
         lda tu A
               2_ 19
            Ne sSua    fila
                    p
         ab ckoided
                  neC r
             Saezpo grH
                 ck ljaa
              p 7 o_ k
              F 92
          DJ aicad 0K
                  z
                _Tlicill2 y
                Sead_S  zc
                   nbdinia
                     io
        DJsuRe na2
                      d
             _Thi-b zic
                  ad roc
        Ko Ac zicd
        Adza C P 1    e
              emrcaanJ
                           i
                 ABanin
                   rmsic
                        an
                Mne t
              JMa ckal
              Fa 1li9Apo
      h azlic86i
      joal lilc Alen58
          dicic_lm79
                mi euira
                    ra o
                  Ajn nra
                FCkaela




                                                                                                                          (6,789 users total)
                  ru lja
                 ba ti
              am Djana
                      y63
                        d
            St elagy
 sa d a D a
    ldu e riG aa
        mo h d   ni1 ra l
                  a
               vic n976                                                                                                                                  Hits
                                                                                                                                                                      top 100 users by posts
                   s nas
         Hu Ealko
              ne d
             ste _Aditia
                  licKika s




                                                                                                        100000
                                                                                                                 200000
                                                                                                                                    300000
                                                                                                                                                400000
                                                                                                                                                                   500000
                                                                                                                                                                                       600000
                                                                                                                                                                                                      700000
                                                                                                                                                                                                               800000
                                                                                                                                                                                                                        900000




                                                                                                    0
                   s a7
                Muab 3
                         it
  EL                kjkanj
      _G coapo




                                                 05
                    sk
     Ja     URsatran
        k A hac         o
                          n
     Ka upov BIJA   i




                                                      05
        Di iczvo
         daRiCzuAdir
              do cLmal
  Ke              -n a




                                                           05
      Va beehirN
          c-K mi aar
                 ozvenci
                     A lic




                                                                05
                led brac
                ed en rie
                     o- ik
                        7


                                                                     06
    Me              delvi2r
         ho mdada
              Ja eaus
                  smne
          Cp_itbbobina    s                                               06
                  u
                Chll_an
              em ap25
                  pinalin
                                                                               06



             Sa enn-s
                     b y
                mud_iba
jak
    up a avniah         c
                                                                                    06




       ov t liseck
            icnraha7a
                 az an1
                      mi a
                                                                                         06




                  skrkjia
                     ed c
                        ra
                                                                                              06
                                                Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun-


                                         Date
                                                 06   06   06
                                                                                                                                                                                                                                              Kozarac.ba usage stats




                                                                06   06
                                                                                                                                                                                                                                                                       18 months of life on Kozarac.ba




                                                                          06
                                                                                                                                                                                                                                 usage statistics 2005-07




                                                                               07   07   07   07
                                                Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr-
                                                                                                                                                         Series1
a tight network of discussions




       6,900 forum posts by person
looks like a real community




       6,468 private messages
“the morning gossip” (blog)
“the morning gossip” (blog)

           300

                 top 50 stories by number of comments
           250




           200
Comments




           150




           100

                                                                             1,983 stories with 10,502 comments
           50
                                                                                (ave. 5.3 comments per story)


            0
                 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
                                                                                   Story
50
                                                        0
                                                                 100
                                                                       150
                                                                             200
                                                                                   250
                                                                                         300
                                                                                               350
                                                                                                      400
                                                                                                              450
                                                                                                                                                                   500
                                         Znam ja njih...

                                          Vatrogasno!!!

Memorijalni centar u logoru Omarska, nekoliko pitanja

             AKCIJA ZA FK quot;BRATSTVOquot; KOZARAC

                        Istinski Islam ili nesto drugo :)

   Jeste li za Registraciju lanova, ho ete li se upisat

                           AKCIJA-Bajramski Paketici

                                    Kozaracke provale

                               Udruzenje Kozarac. ba

                       Ko su patrioti? Ko su Bosanci?

                                          IZBORI 2006

             Odcjepljenje RS iz BIH ( da li je moguce)

                   NEDAM BOSNE, NEDAM BOLAN

                    Renoviranje sale - dje ba zapelo?

                                 Novi sistem pretplate

                                   Mahane na stranici
     IZMJENA I DOPUNA REGULACIONOG PLANA
                               KOZARAC_CENTAR
 Stanje trenutno u Kozarcu sad i bliza buducnost ove
                                              regije
            KAMERA ZA SVABU--GDJE BA ZAPELO

                        Centralno Spomen obilje je ?
                                                                                                                                                                            OMG! we got fire engines!




                                DA SE RAZUMIJEMO
                                                                                               postings




                                        Znam ja nas...
                                                                                               views (x100)
                                                                                                               Top 25 forum topics by postings, also showing views (x100)




                                Kozaracki intelektualci
     Kozarac-O svemu i sva emu...od urbanizma do
                                    turnira, BUJR
                     Dusko Tadic uskoro na slobodi !?
OMG! we got fire engines!




                                                                 100
                                                                       150
                                                                             200
                                                                                   250
                                                                                         300
                                                                                               350
                                                                                                     400
                                                                                                           450
                                                                                                                                                         500
                                                            50
                                                        0
                                         Znam ja njih...

                                          Vatrogasno!!!

Memorijalni centar u logoru Omarska, nekoliko pitanja

             AKCIJA ZA FK quot;BRATSTVOquot; KOZARAC

                        Istinski Islam ili nesto drugo :)




                                                                                                            Top 25 forum topics by postings, also showing view
   Jeste li za Registraciju lanova, ho ete li se upisat

                           AKCIJA-Bajramski Paketici

                                    Kozaracke provale

                               Udruzenje Kozarac. ba

                       Ko su patrioti? Ko su Bosanci?

                                          IZBORI 2006

             Odcjepljenje RS iz BIH ( da li je moguce)

                   NEDAM BOSNE, NEDAM BOLAN

                    Renoviranje sale - dje ba zapelo?

                                 Novi sistem pretplate

                                   Mahane na stranici
     IZMJENA I DOPUNA REGULACIONOG PLANA
                               KOZARAC_CENTAR
 Stanje trenutno u Kozarcu sad i bliza buducnost ove
                                              regije
            KAMERA ZA SVABU--GDJE BA ZAPELO
                                                                                               view
                                                                                               pos


                        Centralno Spomen obilje je ?
practical outcomes
bootstrapping a town
bootstrapping a town




 Kozarac has funded and organised
 its own fire brigade with the help
   of the diaspora on the forums
memorialisation campaigns
memorialisation campaigns
memorialisation campaigns
memorialisation campaigns
from forum to meatspace (via Holland)
re-homing kids of the diaspora
X
re-homing kids of the diaspora
what the creators say
(an interview with Svabo)
“At the start, I could hardly
switch the computer on, but
 even then we saw, through
 games, the potential of the
  internet to connect us - in
Kozarac and outside Bosnia”
“The first thought for many
 people in the diaspora when
they wake up in the morning
  is Kozarac.ba. They have a
 need for contact, pictures of
home, landscape and stories”
“Emin, a survivor of Omarska,
 lived in Denmark for 15 years,
   unable to open up and deal
  with his trauma. He recently
found the site, and people with
   similar experiences, which
 brought him out of his shell.”
some observations
1.   online social networks can bridge and repair
     structural holes that occur in physical world
2.   sometimes the virtual world can preserve
     memories and culture that are under
     threat in the physical realm
3.   remote members and virtual presence can
     provide real support for local community
4.   where there's a will, there's a way ;-)
what lessons can we draw from this?
 • SCALE: small, intimate spaces are often the
   most effective at supporting collective action

 • COMMON PURPOSE: if people share a need for
   action, they will tend to be co-operative

 • HOOKS INTO ‘RL’: using online spaces to build
   a coalition for action in the physical realm

 • MOTIVATION: tapping into real needs is the
   key to promoting positive behaviours
kthxbye

Thanks to: Sebina, Satko, Svabo, Aaly, Daal, Riccardo
Apologies to: Halid Muslimovi!


Give money to: www.kozarac.ba
Sign petition: www.headgroups.com/display/om
(cc) Lee Bryant, 2007
www.headshift.com

Mais conteúdo relacionado

Mais de Lee Bryant

Organisations in the age of algorithms
Organisations in the age of algorithmsOrganisations in the age of algorithms
Organisations in the age of algorithmsLee Bryant
 
Growing & Grafting New Organisational Tissue:
 HR’s Role in Change
Growing & Grafting New Organisational Tissue:
 HR’s Role in ChangeGrowing & Grafting New Organisational Tissue:
 HR’s Role in Change
Growing & Grafting New Organisational Tissue:
 HR’s Role in ChangeLee Bryant
 
A proposal for how to manage and measure Digital Transformation
A proposal for how to manage and measure Digital TransformationA proposal for how to manage and measure Digital Transformation
A proposal for how to manage and measure Digital TransformationLee Bryant
 
Towards the Quantified Organisation
Towards the Quantified OrganisationTowards the Quantified Organisation
Towards the Quantified OrganisationLee Bryant
 
Digital transformation requires better organisational structures
Digital transformation requires better organisational structuresDigital transformation requires better organisational structures
Digital transformation requires better organisational structuresLee Bryant
 
Leading 21st Century Firms
Leading 21st Century FirmsLeading 21st Century Firms
Leading 21st Century FirmsLee Bryant
 
HR Tech Europe talk 2013
HR Tech Europe talk 2013HR Tech Europe talk 2013
HR Tech Europe talk 2013Lee Bryant
 
Who is building the institutions
 of the Twenty-First Century ?
Who is building the institutions
 of the Twenty-First Century ?Who is building the institutions
 of the Twenty-First Century ?
Who is building the institutions
 of the Twenty-First Century ?Lee Bryant
 
Social Business in a World of Abundant Real-time Data
Social Business in a World of Abundant Real-time DataSocial Business in a World of Abundant Real-time Data
Social Business in a World of Abundant Real-time DataLee Bryant
 
Social Intranets in Social Business
Social Intranets in Social BusinessSocial Intranets in Social Business
Social Intranets in Social BusinessLee Bryant
 
Data-driven business improvement
Data-driven business improvementData-driven business improvement
Data-driven business improvementLee Bryant
 
From Social Media Monitoring to Social Business Intelligence
From Social Media Monitoring to Social Business IntelligenceFrom Social Media Monitoring to Social Business Intelligence
From Social Media Monitoring to Social Business IntelligenceLee Bryant
 
E20 summit 2010: Beyond Adoption
E20 summit 2010: Beyond AdoptionE20 summit 2010: Beyond Adoption
E20 summit 2010: Beyond AdoptionLee Bryant
 
What is KM for?
What is KM for?What is KM for?
What is KM for?Lee Bryant
 
Separating enterprise social apps from platforms
Separating enterprise social apps from platformsSeparating enterprise social apps from platforms
Separating enterprise social apps from platformsLee Bryant
 
New forms of Leadership
New forms of LeadershipNew forms of Leadership
New forms of LeadershipLee Bryant
 
Social Business Design for the Finance Sector
Social Business Design for the Finance SectorSocial Business Design for the Finance Sector
Social Business Design for the Finance SectorLee Bryant
 
Participation and Open Data
Participation and Open DataParticipation and Open Data
Participation and Open DataLee Bryant
 
E20 Transition Strategies
E20 Transition StrategiesE20 Transition Strategies
E20 Transition StrategiesLee Bryant
 
Social Networks as Information Filters
Social Networks as Information FiltersSocial Networks as Information Filters
Social Networks as Information FiltersLee Bryant
 

Mais de Lee Bryant (20)

Organisations in the age of algorithms
Organisations in the age of algorithmsOrganisations in the age of algorithms
Organisations in the age of algorithms
 
Growing & Grafting New Organisational Tissue:
 HR’s Role in Change
Growing & Grafting New Organisational Tissue:
 HR’s Role in ChangeGrowing & Grafting New Organisational Tissue:
 HR’s Role in Change
Growing & Grafting New Organisational Tissue:
 HR’s Role in Change
 
A proposal for how to manage and measure Digital Transformation
A proposal for how to manage and measure Digital TransformationA proposal for how to manage and measure Digital Transformation
A proposal for how to manage and measure Digital Transformation
 
Towards the Quantified Organisation
Towards the Quantified OrganisationTowards the Quantified Organisation
Towards the Quantified Organisation
 
Digital transformation requires better organisational structures
Digital transformation requires better organisational structuresDigital transformation requires better organisational structures
Digital transformation requires better organisational structures
 
Leading 21st Century Firms
Leading 21st Century FirmsLeading 21st Century Firms
Leading 21st Century Firms
 
HR Tech Europe talk 2013
HR Tech Europe talk 2013HR Tech Europe talk 2013
HR Tech Europe talk 2013
 
Who is building the institutions
 of the Twenty-First Century ?
Who is building the institutions
 of the Twenty-First Century ?Who is building the institutions
 of the Twenty-First Century ?
Who is building the institutions
 of the Twenty-First Century ?
 
Social Business in a World of Abundant Real-time Data
Social Business in a World of Abundant Real-time DataSocial Business in a World of Abundant Real-time Data
Social Business in a World of Abundant Real-time Data
 
Social Intranets in Social Business
Social Intranets in Social BusinessSocial Intranets in Social Business
Social Intranets in Social Business
 
Data-driven business improvement
Data-driven business improvementData-driven business improvement
Data-driven business improvement
 
From Social Media Monitoring to Social Business Intelligence
From Social Media Monitoring to Social Business IntelligenceFrom Social Media Monitoring to Social Business Intelligence
From Social Media Monitoring to Social Business Intelligence
 
E20 summit 2010: Beyond Adoption
E20 summit 2010: Beyond AdoptionE20 summit 2010: Beyond Adoption
E20 summit 2010: Beyond Adoption
 
What is KM for?
What is KM for?What is KM for?
What is KM for?
 
Separating enterprise social apps from platforms
Separating enterprise social apps from platformsSeparating enterprise social apps from platforms
Separating enterprise social apps from platforms
 
New forms of Leadership
New forms of LeadershipNew forms of Leadership
New forms of Leadership
 
Social Business Design for the Finance Sector
Social Business Design for the Finance SectorSocial Business Design for the Finance Sector
Social Business Design for the Finance Sector
 
Participation and Open Data
Participation and Open DataParticipation and Open Data
Participation and Open Data
 
E20 Transition Strategies
E20 Transition StrategiesE20 Transition Strategies
E20 Transition Strategies
 
Social Networks as Information Filters
Social Networks as Information FiltersSocial Networks as Information Filters
Social Networks as Information Filters
 

Último

Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxShobhayan Kirtania
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...anjaliyadav012327
 

Último (20)

Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
 

Reboot9: Kozarac.ba

  • 1. Human Need: Why adoption is not an issue when the use case matters Lee Bryant, reboot 9.0, June 2007 www.headshift.com
  • 2. adoption of online tools is often a challenge in the absence of perceived need
  • 3. but where the use case really matters, people will make them work
  • 5. “life will find a way” Sugata Mitra @ LIFT ‘07
  • 6. what do these kids teach us about how to encourage adoption of social tools?
  • 7. create (or find) real needs & help people to fulfil them
  • 13. town destroyed people imprisoned, thousands killed, survivors expelled
  • 14. perpetrators stay in power, control local authority (and don’t want you back)
  • 16. you go back and start rebuilding from scratch
  • 17. How can online help ‘real’ community?
  • 18. 1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 normal odd X --> the war justice? return begins rebuilding reclaiming
  • 19. 1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 normal odd X --> the war justice? return begins rebuilding reclaiming first diaspora-led sites
  • 20. 1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 normal odd X --> the war justice? return begins rebuilding reclaiming first diaspora-led sites recovering memory online
  • 21. 1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 normal odd X --> the war justice? return begins rebuilding reclaiming first diaspora-led sites recovering memory online new wave
  • 22. 1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 normal odd X --> the war justice? return begins rebuilding reclaiming first diaspora-led sites recovering memory online new wave kozarac.ba
  • 23. S 50 0 100 150 200 250 300 350 400 450 svatk abo Fe no n mhutrid al k izn Aidio av posts moeguly d K@ Marlin ZE rc LE limasei NK beero n AP ny Si sa IeC o z lda tu A 2_ 19 Ne sSua fila p ab ckoided neC r Saezpo grH ck ljaa p 7 o_ k F 92 DJ aicad 0K z _Tlicill2 y Sead_S zc nbdinia io DJsuRe na2 d _Thi-b zic ad roc Ko Ac zicd Adza C P 1 e emrcaanJ i ABanin rmsic an Mne t JMa ckal Fa 1li9Apo h azlic86i joal lilc Alen58 dicic_lm79 mi euira ra o Ajn nra FCkaela (6,789 users total) ru lja ba ti am Djana y63 d St elagy sa d a D a ldu e riG aa mo h d ni1 ra l a vic n976 Hits top 100 users by posts s nas Hu Ealko ne d ste _Aditia licKika s 100000 200000 300000 400000 500000 600000 700000 800000 900000 0 s a7 Muab 3 it EL kjkanj _G coapo 05 sk Ja URsatran k A hac o n Ka upov BIJA i 05 Di iczvo daRiCzuAdir do cLmal Ke -n a 05 Va beehirN c-K mi aar ozvenci A lic 05 led brac ed en rie o- ik 7 06 Me delvi2r ho mdada Ja eaus smne Cp_itbbobina s 06 u Chll_an em ap25 pinalin 06 Sa enn-s b y mud_iba jak up a avniah c 06 ov t liseck icnraha7a az an1 mi a 06 skrkjia ed c ra 06 Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Date 06 06 06 Kozarac.ba usage stats 06 06 18 months of life on Kozarac.ba 06 usage statistics 2005-07 07 07 07 07 Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- Series1
  • 24. a tight network of discussions 6,900 forum posts by person
  • 25. looks like a real community 6,468 private messages
  • 27. “the morning gossip” (blog) 300 top 50 stories by number of comments 250 200 Comments 150 100 1,983 stories with 10,502 comments 50 (ave. 5.3 comments per story) 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Story
  • 28. 50 0 100 150 200 250 300 350 400 450 500 Znam ja njih... Vatrogasno!!! Memorijalni centar u logoru Omarska, nekoliko pitanja AKCIJA ZA FK quot;BRATSTVOquot; KOZARAC Istinski Islam ili nesto drugo :) Jeste li za Registraciju lanova, ho ete li se upisat AKCIJA-Bajramski Paketici Kozaracke provale Udruzenje Kozarac. ba Ko su patrioti? Ko su Bosanci? IZBORI 2006 Odcjepljenje RS iz BIH ( da li je moguce) NEDAM BOSNE, NEDAM BOLAN Renoviranje sale - dje ba zapelo? Novi sistem pretplate Mahane na stranici IZMJENA I DOPUNA REGULACIONOG PLANA KOZARAC_CENTAR Stanje trenutno u Kozarcu sad i bliza buducnost ove regije KAMERA ZA SVABU--GDJE BA ZAPELO Centralno Spomen obilje je ? OMG! we got fire engines! DA SE RAZUMIJEMO postings Znam ja nas... views (x100) Top 25 forum topics by postings, also showing views (x100) Kozaracki intelektualci Kozarac-O svemu i sva emu...od urbanizma do turnira, BUJR Dusko Tadic uskoro na slobodi !?
  • 29. OMG! we got fire engines! 100 150 200 250 300 350 400 450 500 50 0 Znam ja njih... Vatrogasno!!! Memorijalni centar u logoru Omarska, nekoliko pitanja AKCIJA ZA FK quot;BRATSTVOquot; KOZARAC Istinski Islam ili nesto drugo :) Top 25 forum topics by postings, also showing view Jeste li za Registraciju lanova, ho ete li se upisat AKCIJA-Bajramski Paketici Kozaracke provale Udruzenje Kozarac. ba Ko su patrioti? Ko su Bosanci? IZBORI 2006 Odcjepljenje RS iz BIH ( da li je moguce) NEDAM BOSNE, NEDAM BOLAN Renoviranje sale - dje ba zapelo? Novi sistem pretplate Mahane na stranici IZMJENA I DOPUNA REGULACIONOG PLANA KOZARAC_CENTAR Stanje trenutno u Kozarcu sad i bliza buducnost ove regije KAMERA ZA SVABU--GDJE BA ZAPELO view pos Centralno Spomen obilje je ?
  • 32. bootstrapping a town Kozarac has funded and organised its own fire brigade with the help of the diaspora on the forums
  • 37. from forum to meatspace (via Holland)
  • 38. re-homing kids of the diaspora
  • 39. X re-homing kids of the diaspora
  • 40. what the creators say (an interview with Svabo)
  • 41. “At the start, I could hardly switch the computer on, but even then we saw, through games, the potential of the internet to connect us - in Kozarac and outside Bosnia”
  • 42. “The first thought for many people in the diaspora when they wake up in the morning is Kozarac.ba. They have a need for contact, pictures of home, landscape and stories”
  • 43. “Emin, a survivor of Omarska, lived in Denmark for 15 years, unable to open up and deal with his trauma. He recently found the site, and people with similar experiences, which brought him out of his shell.”
  • 44. some observations 1. online social networks can bridge and repair structural holes that occur in physical world 2. sometimes the virtual world can preserve memories and culture that are under threat in the physical realm 3. remote members and virtual presence can provide real support for local community 4. where there's a will, there's a way ;-)
  • 45. what lessons can we draw from this? • SCALE: small, intimate spaces are often the most effective at supporting collective action • COMMON PURPOSE: if people share a need for action, they will tend to be co-operative • HOOKS INTO ‘RL’: using online spaces to build a coalition for action in the physical realm • MOTIVATION: tapping into real needs is the key to promoting positive behaviours
  • 46. kthxbye Thanks to: Sebina, Satko, Svabo, Aaly, Daal, Riccardo Apologies to: Halid Muslimovi! Give money to: www.kozarac.ba Sign petition: www.headgroups.com/display/om (cc) Lee Bryant, 2007 www.headshift.com