Using Social, Video & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

© 2015 Avanade Inc. All Rights Reserved.
Using
Social,
Video,
&

Mobile
Platforms
To

Engage,
Inspire,
And

Connect
With
A

Global
And
Diverse

Workforce
Larry
A.
Mathias
North
America
Communications
Lead
Avanade
December
3,
2015
ALI
Conference:

Harnessing
the
Power
of

Social,
Video,
&
Mobile
for
Internal
Communications

© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Let’s
start
with
a
poll
How
many
of
you
currently:
q Use
an
internal
social
portal
for

communications,
collaboration
and

connection?
q Have
an
employee-‐related
program
that

leverages
external
social
platforms
(e.g.

Twitter,
LinkedIn,
Facebook,
etc.)?
q Have
a
mobile
platform
so
that

employees
can
access
information
from

their
personal
devices?
q Leverage
formal
and/or
informal
videos
in

your
internal
communications?

Learning
objectives
In
this
presentation,
you
will
learn:
q Why
you
should
care
about
social,
video,
&
mobile
q The
benefits
of
a
social
collaboration
platform
q How
to
use
social
for
both
inside-‐out
&
outside-‐in
q Why
mobile
is
changing
the
work
landscape
q The
benefits
of
formal
and
informal
video

Why
should
communicators
care
about
social,
video,
&

mobile?
“For
many
people,
‘work’
is
no

longer
tied
to
a
physical
place.
We
catch
up
on
email,
take

conference
calls,
access
the
intranet

or
digest
the
latest
real-‐time
data

report…
all
on
the
go,
at
the

airport,
at
home,
or
at
a
coffee

shop
through
a
variety
of
devices.”
Source:
The
Digital
Workplace:
Enabling
High-‐Performance
Work
http://blog.avanade.com/avanade-‐insights/collaboration/the-‐digital-‐
workplace-‐enabling-‐high-‐performance-‐work/

Why
should
communicators
care
about
social,
video,
&

mobile?
Source:
Tailoring
employee
experiences
to
engage
and
empower
http://www.avanade.com/en/services-‐and-‐solutions/business-‐vision/digital-‐workplace/ebook

Why
should
communicators
care
about
social,
video,
&

mobile?
1
Enable
cultural

transformation
2 3
Enhance

employee

engagement
Capture

knowledge
and

intelligence

Using
an
internal
social
portal
for

communications,
collaboration,
and
connection

Companies
are
evolving
from
an
organizational-‐centric

model
to
network-‐centric
model
Yesterday Today
Organization centricity Human centricity

Avanade’s
social
journey
q In
2007,
we
launched
the
‘Avanade

Fabric’
on
the
SharePoint
2007

platform
– a
corporate
initiative

focused
on
sharing
knowledge,
ideas,

and
best
practices.
q In
December
2010,
we
created
our

social
intranet
– @Avanade
– based

on
SharePoint
2010
and
NewsGator

Social
Sites.
q In
April
2014,
we
upgraded
our
social

platform
to
Office
365
and
Yammer.
“Avanade
is
a
real-‐world
example
of
enterprise
social
collaboration
in
action.

We
continue
to
redesign
our
approach
to
social
as
new
ideas
and
technologies
develop.”

-‐-‐ Chris
Miller,
Corporate
Vice
President
&
CIO

Intranet,
social
collaboration,
video,
&
search
are
all

integrated
in
a
single,
integrated
platform

Business-‐focused Common
interest
Company

generated
Intranet
Sites
• Home
page
(@Avanade)
• Video
365
• Departmental/Functional
pages
• Centers
of
Excellence
pages
• Avanade
Center
for
Leadership
Employee
Resource Groups
• Global
Diversity
and
Inclusion
• Veterans
&
Allies
ERG
• Avanade
LGBT
Network

• Hispanic
Affinity
• Women’s
Network
User
generated
Business
Communities
• Project
Team
Space
sites
• Account/project-‐specific groups
• .NET
Development
• Banking
Industry
• Change
Enablement
at
Avanade
Social
Groups
• Passion
For
Gadgets
• Photography
• Running
Club

• Travel
• (Local/community)
“social”
groups
Avanade’s
social
ecosystem

Using
an
employee-‐related
program
that

leverages
external
social
platforms
(e.g.

Twitter,
LinkedIn,
Facebook,
etc.)

Inside-‐out
&
outside-‐in
integration
with
social
media
q Internal
program
to
facilitate
posts
and

responses
to
Twitter,
LinkedIn,
Facebook,

etc.
from
key
influencers
in
the
company.
o Digital
Executives:
Senior
leaders

are
able
to
leverage
social
media

channels
that
expand
their
digital

footprint
and
better
position
them

as
market
leaders
online.
o Brand
advocates:
Approximately

100
employees
(marketing,
internal

industry
SMEs,
etc.)
who
can

increase
their
own
brand
awareness

on
external
social
media
and

expand
their
own
digital
footprint.

Inside-‐out
&
outside-‐in
integration
with
social
media
Using
either
the
desktop
or
mobile
version,
users
can
quickly
and
easily

create
their
own
social
media
posts
– customizing
the
message
for
best

practices
for
each
platform.
Gamification
component
provides
a

level
of
competition
for
activity.

Inside-‐out
&
outside-‐in
integration
with
social
media
In
addition
to
cascading
company
news
outwards
through
individual
employee’s
social
networks,
we
also
bring

posts
from
social
networks
back
inside
to
Yammer
to
ensure
more
people
can
view
them.

Using
a
mobile
platform
so
employees
can

access
information
from
their
cell
phones

CoIT
/
BYOD
is
changing
the
way
we
work

Source:
Consumerization
of
IT
http://blogmedia.avanade.com/avanade-‐insights/2014/11/CoIT_infographic.pdf
88%
of
companies
use

consumer

technologies
in
the

workplace
73%
of
executives
say

CoIT
is
a
top

priority
79%
of
companies
will

make
new

investments
this

year

“…when
we
say
mobile
first,
it's
not

the
mobility
of
the
device,
it's

actually
the
mobility
of
the
individual

experience…”
-‐-‐ Microsoft
CEO
Satya
Nadella

Source:
Microsoft
CEO
Satya
Nadella
talks
mobile-‐first,
cloud-‐first
http://www.zdnet.com/article/microsoft-‐ceo-‐satya-‐nadella-‐talks-‐
mobile-‐first-‐cloud-‐first/
The
‘mobile-‐first,
cloud-‐first’
future

q Suite
of
mobile
applications
mirror

desktop
functionality
o News
&
videos

o Payroll,
benefits
o Company
help
(password
reset,

office
look-‐up,
help
desk,

security
concerns,
etc.)
o Skype
for
Business
(Instant

Messaging,
conference
calls)
o Yammer
o Travel
o “Scanner”-‐type
application
o Storage
in
the
cloud
One
experience
across
all
platforms

A
full
suite
of
mobile
applications

News
&
Video

Financial

Help

Yammer

Using
formal
and
informal
videos
in
your

internal
communications

Using
formal
and
informal
videos
in
your
internal

communications
q Employees
at
most
(if
not
all)
companies
complain
of

email
overload.
q Videos
provide
the
opportunity
to
bring
the
message
to

‘life’
while
providing
a
more
preferable
option
for
those

who
prefer
pictures
to
words

o Conveys
emotion
o Help
establish
connection
people
&
company
o Motivates
people
by
hitting
an
emotional
chord

Example
of
an
informal
video

Example
of
informal
video
clips
produced
to
a
formal
video

Example
of
animation
video
for
internal
use

Recap:
Key
takeaways
q Social
o Social
is
more
than
Twitter
and
Facebook!
Social
within
the
enterprise
is

critical
for
engagement,
collaboration,
&
productivity.
o It’s
evolutionary,
not
revolutionary
…
unless
you
aren’t
currently
doing

this;
otherwise,
you
need
to
‘get
in
the
game.’
q Mobile
o In
today’s
work
environment,
mobile
is
the
tether
that
connects

employees
with
their
companies.
It
means
more
than
just
email;
it
means

providing
a
means
for
people
to
conduct
their
work
– regardless
of

whether
they
are
in
an
office
or
half-‐way
around
the
world
using
their

mobile
device
(BYOD).

q Video
o Video
is
a
means
to
bring
your
message
to
life
in
a
way
that
the
written

word
cannot
convey.
It
shows
emotion
and
sincerity.

Thank
you!
Larry
A.
Mathias
North
America
Communications
Lead
Avanade
Let’s
keep
in
touch:
Email:
larry.a.mathias@avanade.com
LinkedIn:
https://www.linkedin.com/in/larrymathias
Twitter:
@larrymathias59
Slideshare:
slideshare.net/larrym604921

Using Social, Video & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

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