SOCIOLOGY

1. INTRODUCTION
 Name
Iram Shahzadi
 Roll No:
H1F18MSCT0018
University of Central Punjab

2. CONTENTS
 Functions of culture
 Core values of culture
 Culture and identity
 Culture and Communication

3. FUNCTIONS OF CULTURE
 Culture provides a Pattern for learning.
 Culture Teaches how to Satisfy
Biological needs.
 Culture Teaches us Proper Ways.

4.  Culture Informs us about
Family Relationships.
 Culture gives us proper
Examples to follow.
 Culture shows us how to care for the sick.

5.  Culture provides us with rules
to guide our lives.
 Culture tells us how to greet
new friends
 Culture shows us which way we should go.

6. CORE VALUES OF CULTURE
Certain patterns of behavior and attitude that:
 A society develops to meet resolving conflict between individuals and groups.
 Become well defined, institutionalized, and accepts by the dominant group
within a society.
 Become the basis for the standard with which the major institutions of the
dominant society evaluate their members.
 Become the criteria for giving people opportunities for advancement and
other rewards.

7. CULTURE AND IDENTITY
 Social identity sets you apart from other in group members and marks you as a special or
unique.
 Social identity include the following:
1. Racial identity
2. Ethnic identity
3. Gender identity
4. National identity
5. Regional identity
6. Personal identity

8. CULTURE AND COMMUNICATION
The voice and the Echo
 Culture is communication and communication is culture.
 Culture is learned through communication.
 Communication reflect culture

9. THE USES OF COMMUNICATION
 Identity: Self is not innate, but is acquired in the process of communication
with other. Communication allow gathering information about personal and
culture identity.
 Person Perception: It assists in collecting data about other people.
 Interpersonal Needs
 Persuasion

10. CHARACTERISTICS OF COMMUNICATION
 Communication is a dynamic process .
 Symbolic ( verbal, nonverbal, varies culture to culture) there is in direct mind to mind contact
between people.
 Contextual
 Most communication behavior is learned.
 Communication has a consequence

11. INTERCULTURAL COMMUNICATION
 It occurs when a member of one culture produces a message for consumption
by a member of another culture.
 It involves interaction between people whose cultural perception and symbol
systems differ enough to influence the communication event.

12. IMPROVING YOUR INTERCULTURAL
COMMUNICATION SKILLS
 Be Aware of your Culture.
 Understand your communication style.
 Monitor yourself.
 Practice effective listening.
 Develop communication flexibility.