Here's a storify summary from an audience member http://storify.com/jon_bedford/bits-and-bobs-from-the-iofnc-day-1-part-2

1. Mobile and Digital
@UNICEF_UK @spirals
Sunday, 30 June 13

2. Hello!
Sunday, 30 June 13

3. Pre-2011
Diagram source : Stanford Social Innovation Review
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4. Sunday, 30 June 13

5. To be a digital first organisation; with a culture that responds
quickly to, and maximises the benefit of, digital.
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6. Our digital journey
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7. Refine Structure
Diagram source : Stanford Social Innovation Review
Sunday, 30 June 13

8. CultureEmbed
•Hub: Service -> Lead
•Stakeholder group
•External speakers
•Contact management
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9. StrategyRefine
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10. CapacityEmbed
Skills matrix
•All
•External facing
•Champion
•Super user
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11. Challenges
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12. Back to you…
• In your org how is digital structured?
• What are the challenges?
• Could hub & spoke work for you?
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13. Guiding
principles...
Digital fundraising @UNICEF_UK
Sunday, 30 June 13

14. All roads lead to pledge
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15. Sunday, 30 June 13

16. Owned - Earned - Bought
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17. Bought media
Email Search Adverts AffiliatesMobile
Owned media
Website
Earned media
Social
Objective 1
Objective 2
Objective 3
Objective 4
Partners
Integrated plans
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18. “being human
through your computer”
*Networked Non-Profit by Beth Kantar p62
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19. EmpoweringEmbed
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20. Innovation http://bit.ly/SltroH
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21. Tiny bets
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22. Pin your hopes
[image]
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23. Corporate fundraising
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24. Quick break
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25. Mobile is here
Picture of @barcampnfp
http://www.flickr.com/timdobson/
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26. But it’s still evolving
iPhone iPad
2012
2013
For example…
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27. Everyone can receive an SMS
91% are read within the hour
Cheap, effective and engaging
stewardship
SMS works
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28. Our mobile journey
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29. + =
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30. Mobile pledge
Different content
each month to
engage the donor
with the breadth of
UNICEF’s work
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31. Case: UNICEF UK mobile site
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32. Case: UNICEF Sweden site
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33. Email is important
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34. Apps are hard
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35. Forget about ‘mobile’
Remember behaviour
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36. Traffic by time of day
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37. Quick questions?
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38. Putting it all together...
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39. Emergency: East Africa
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40. Emergency: East Africa
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41. Emergency: East Africa
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42. TV: Soccer Aid
Sunday, 30 June 13

43. TV: Soccer Aid
Soccer Aid 2012
Tickets now on sale! Join UNICEF
& celeb guests at Old Trafford
UNICEF.org.uk/buy-tickets
Soccer Aid 2012
England vs. the Rest of the World.
Buy tickets & be there on the night
UNICEF.org.uk/buy-tickets
Sunday, 30 June 13

44. Sunday, 30 June 13

45. Event: Live Below the Line
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46. Thanks
@spirals
@unicef_uk
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47. END
Sunday, 30 June 13

48. Mobile and digital at UNICEF UK
Session:Monday 1 July, 12:00 - 1.30 [90mins]
Track:Digital Fundraising
Level:Beginner / Experienced / Senior
Speaker(s):Laila Takeh
Room:Cadogan
[10mins] HELLO
JOURNEY (inc LESSONS)
[15m] UNICEF UK has been on a journey to integrate digital into everything we do.
[10m] Back to you - discussion in pairs.
<35mins>
PRINCIPLES inc INNOVATION, SOCIAL MEDIA, DIGI FR FOCUS
[15m] This session will give an overview of the journey, the core principles that have made it possible so far
<50mins>
[10mins] BREAK
<60mins>
SHOWCASE
[15mins] Mobile
[15mins] Putting it all together - select: East Africa (appeal), Soccer Aid (TV) , LBTL (event / community FR)
<90mins>
Sunday, 30 June 13