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1. 12
MOBILEAPPMARKETING
TIPS
TRICKS
& best practices
PRESENTED BY

2. AT
WE HELP FOLKS
BECOME BETTER
APP MARKETERS
By helping them understand their audience
and promote their app!

3. TODAY,
WE’RE GIVING YOU THE
STEPS TO APP STARDOM
We’ll show you how to:
Ø Delight customers (not annoy them)
Ø Try new strategies (and repeat what’s working well)
Ø Use your data (for better targeting and insight)
READY? LET’S GO!

4. Know your
AUDIENCE
1
[and where they come from ]

5. YOUR
SOURCES
COMPARE

6. HIGHEST
SEE WHO DRIVES USERS
loyalty
LTV[ LIFE TIME VALUE ]
OVER TIME
WITH THE
&

7. FOCUS ON THOSE
SOURCES

8. MEASURE
the right
METRICS
2

9. Measure for MOBILE
Ø SESSIONS
Ø SESSION INTERVAL
Ø TIME IN APP
One uninterrupted period of interaction in which a user is actively
using your app, counted from app open to app close
The amount of time between a user’s 1st and 2nd session with your app
How long a user spends in your app across a given period of time
Ø USERS
The number of people who use your app
with these 8 app elements to track

10. Measure for MOBILE
Ø LIFE TIME VALUE
Ø RETENTION
How much each app user is worth across his or her lifetime
The percent of users who return to your app after their first visit
Ø SCREEN FLOW
Ø ACQUISITION
The number of users who download and install your app from a certain
source (eg organic search, paid ads, in-app referrals)
Allows you to visualize the typical user path within your app,
tracking exits by screen, flow paths between screens, etc

11. Don’t be afraid to
3
EXPERIMENT

12. new
APPS
ARE A
BRAVE
WORLD

13. new
APPS
ARE A
BRAVE
WORLD
EXPERIMENT with…
Ø AUDIENCES: Try appealing to different
target audiences.
Ø CONTENT: Try different formats and styles
of content.
Ø MESSAGING: Try different CTAs,
experiment with emoticons, etc.
Ø BUTTONS: Try different styles and colors
for buttons in your in-app messages.
Ø EMAIL: Try different email subject lines and
incentives to lure new app users.

14. new
APPS
ARE A
BRAVE
WORLD
TEST
MULTIPLE
VERSIONS
AND SEE WHAT
PERFORMS BEST
A/B TEST

15. new
APPS
ARE A
BRAVE
WORLD
Try new stuff
See what happens
&
&
Track results

16. USE
DATA-DRIVEN
best practices
4

17. Learn the best messaging word length, the
top time of day, and punctuation to use!
Click
to read!

18. SECURE
5
THE
OPT-IN
push message

19. Get users to
OPT-IN
so that you can
with them
engage

20. Get users to
OPT-IN
so that you can
with them
Not sure how?
Read our post on how to get app users to opt-in!
click
to
read!
engage

21. push messages
6
CREATE TARGETED

22. BROADCAST
MESSAGES
IRRITATE USERS
(they go out to all
of your app users)

23. INSTEAD, CREATE
targeted
PUSH MESSAGES
which speak to
unique
app users

24. personalizeBASED ON
FEATURES LIKE:
YOU CAN EVEN
MESSAGES
- time zone
- location
- behavior
- app usage
- device
& much more!

25. personalizeBASED ON
FEATURES LIKE:
YOU CAN EVEN
MESSAGES
- time zone
- location
- behavior
- app usage
- device
& much more!
THIS HELPS YOU
TARGET THE
FOR EVERY
MESSAGE
PERFECT
AUDIENCE

26. promote
RELEVANT
OFFERS
7

27. delight
USERS
WITH OFFERS
THAT MATCH THEIR
learn
from
previous
behaviors
PREFERENCES
& BEHAVIOR

28. Don’t forget
CALLS-TO-ACTION
8

29. next steps
TELL USERS WHAT
TO TAKE

30. next steps
TELL USERS WHAT
killer
CTA
TO TAKE
[CALL-TO-ACTION]

31. DON’T UNDERESTIMATE THE9
POWER
OF
in-app messaging

32. IN-APP
MESSAGING
CAN BE USED TO:
¤ Provide app users with exclusive coupons
¤ Notify users about new features
¤ Get users to upgrade to new app versions

33. USE
EMAIL
TO engage ACROSS channels
10

34. Emails
can be used to tell subscribers about
your app (and encourage them to download it)
Deep link to your app’s download page

35. 11 NET
PROMOTER
SCORE
USE
Find your fans
TO

36. FIND THE FOLKS WHO
LOVE YOU
THEN SEND THEM TO
review your app

37. Ask users how much they like you
on a scale of
1
If they rate you…
7-8
0-6
10
9-10
then they are
promoters
detractors
passives

38. Ask users how much they like you
on a scale of
1
If they rate you…
7-8
0-6
10
9-10
then they are
promoters
detractors
passives
SEND THESE PEOPLE
TO THE
APP STORE
TO REVIEW YOUR APP!

39. Ask users how much they like you
on a scale of
1
If they rate you…
7-8
0-6
10
9-10
then they are
promoters
detractors
passives
detractors
passives
NOT
THESE PEOPLE!

40. Ask users how much they like you
on a scale of
1
If they rate you…
7-8
0-6
10
9-10
then they are
promoters
detractors
passives
detractors
passives
HOWEVER…
You should still ask
these people for
feedback – they
can help you
improve!

41. track
CHURN RISKS
12
AND
CONVERSION OPPORTUNITIES

42. With predictive app marketing…
YOU
CAN IDENTIFY
When
a
user
is
about
to
CHURN
OR
convert

43. With that info, you can
Create
personalized
campaigns
to PUSH
users in the
RIGHT
DIRECTION

44. WELL,
THAT’S ALL FOLKS!
THANKS FOR WATCHING
WE HOPE YOU LEARNED SOMETHING NEW

45. FOR MORE
MOBILE APP MARKETING
TIPS & TRICKS
CHECK OUT
Click to visit our app marketing blog!