I recently took part in the Brilliant Noise webinar 'The Vision Gap: content strategy for brands'. I talked about eight trends that I think will have an impact content strategy and content marketing. You can watch the full webinar here http://brilliantnoise.com/vision-gap-notes-video-content-strategy-webinar/
5. Analysing content processes
- Looking at the effectiveness
of content processes.
- Calculating the real cost of
creating content, end-to-end.
- Streamlining processes, and
focusing on work that
creates the biggest impact.
11. “We’re a business, and if this
wasn’t successful we would
pull the plug. That we’re
expanding this program as
fast as possible should tell
you something.”
Ashley Brown, Coca-Cola, on Coca-Cola Journey, http://bit.ly/1hDyYut
12. Content for customer experience
- A content strategy that
doesn’t try to emulate a
publisher, but remembers
what the brand is for, and
what its customers want
from it.
- Content that pulls rather
than pushes.
Enjoyable
Easy
Meets needs
14. COPE
- COPE has been the ‘next big
thing’ since 2009, but may
become mainstream soon,
thanks to mobile.
- It aims to:
- separate content from
display;
- ensure content modularity;
- make content portable.
Create
Once
Publish
Everywhere