4. Overview
What is Etsy?
Etsy is the world's most vibrant
marketplace. Etsy celebrates
individual creativity in design
and craftsmanship by connecting
unique people, stories, and items
in a playful and meaningful way.
Etsy provides a marketplace for
crafters, artists, and collectors to
sell their handmade creations,
vintage goods and crafting
supplies.
2Sunday, September 22, 13
5. Overview
What is Etsy?
Etsy is the world's most vibrant
marketplace. Etsy celebrates
individual creativity in design
and craftsmanship by connecting
unique people, stories, and items
in a playful and meaningful way.
Etsy provides a marketplace for
crafters, artists, and collectors to
sell their handmade creations,
vintage goods and crafting
supplies.
Mission Statement
“Etsy is the marketplace we make
together.”
Our mission is to reimagine
commerce in ways that build a
more fulfilling and lasting world.
• We are a mindful, transparent,
and humane business.
• We plan and build for the long
term.
• We value craftsmanship in all we
make.
• We believe fun should be part of
everything we do.
• We keep it real, always.
2Sunday, September 22, 13
6. Overview
What is Etsy?
Etsy is the world's most vibrant
marketplace. Etsy celebrates
individual creativity in design
and craftsmanship by connecting
unique people, stories, and items
in a playful and meaningful way.
Etsy provides a marketplace for
crafters, artists, and collectors to
sell their handmade creations,
vintage goods and crafting
supplies.
Mission Statement
“Etsy is the marketplace we make
together.”
Our mission is to reimagine
commerce in ways that build a
more fulfilling and lasting world.
• We are a mindful, transparent,
and humane business.
• We plan and build for the long
term.
• We value craftsmanship in all we
make.
• We believe fun should be part of
everything we do.
• We keep it real, always.
Competitors
DaWanda, based in Germany,
focuses on growing in European
countries.
Ezebee, based in Switzerland, is a
global competitor
Bonanza is based in the US and
focuses on clothing and fashion
Zibbet and MadeIt which are based
in Australia
iCraft, which is based in Canada
2Sunday, September 22, 13
13. Audience &Target
✤ Etsy is designed towards a range of people.
✤ Anywhere from children and tweens, to teens and young adults, to
adults, and grandparents.
✤ Each individual seller or “shop” are intended for different interests,
hobbies and activities.
4Sunday, September 22, 13
14. Audience &Target
✤ Etsy is designed towards a range of people.
✤ Anywhere from children and tweens, to teens and young adults, to
adults, and grandparents.
✤ Each individual seller or “shop” are intended for different interests,
hobbies and activities.
4Sunday, September 22, 13
17. About Etsy
✤ Etsy was launched June 18, 2005 by iospace, a small company of only
3 people.
5Sunday, September 22, 13
18. About Etsy
✤ Etsy was launched June 18, 2005 by iospace, a small company of only
3 people.
✤ The original version of Etsy took two and a half months to build.
5Sunday, September 22, 13
19. About Etsy
✤ Etsy was launched June 18, 2005 by iospace, a small company of only
3 people.
✤ The original version of Etsy took two and a half months to build.
✤ Two of the biggest investors are the founders of Flickr and Delicious.
5Sunday, September 22, 13
20. About Etsy
✤ Etsy was launched June 18, 2005 by iospace, a small company of only
3 people.
✤ The original version of Etsy took two and a half months to build.
✤ Two of the biggest investors are the founders of Flickr and Delicious.
✤ Kalin, the founder of Etsy, says he chose to name the site “Etsy”
becuase he wanted a nonsense word in order to build something from
scratch. In Italian ‘etsi’ means ‘oh, yes’ and in latin it means ‘and if.’
5Sunday, September 22, 13
23. Features
✤ Selling~ a large variety of products are sold on Etsy, including art
supplies, handmade products and vintage items. “Vintage” items can
only be listed if they are at least 20 years old.
6Sunday, September 22, 13
24. Features
✤ Selling~ a large variety of products are sold on Etsy, including art
supplies, handmade products and vintage items. “Vintage” items can
only be listed if they are at least 20 years old.
✤ In order to be able to sell items on etsy, users are required to make a
username and then are given the option to create a shop. Each listing
that is posted costs $0.20. All listings remain on the page for a
maximum of 4 months unless the product is sold sooner.
6Sunday, September 22, 13
25. Features
✤ Selling~ a large variety of products are sold on Etsy, including art
supplies, handmade products and vintage items. “Vintage” items can
only be listed if they are at least 20 years old.
✤ In order to be able to sell items on etsy, users are required to make a
username and then are given the option to create a shop. Each listing
that is posted costs $0.20. All listings remain on the page for a
maximum of 4 months unless the product is sold sooner.
✤ The shop owner determines the cost of each item. However, Etsy
claims 3.5% of the price of each listing. The shop owners receive a bill
at the end of each month for the fees they owe.
6Sunday, September 22, 13
28. Features continued
✤ Buying~ On the homepage, buyers can search for the product
description into the search bar or “browse” through a list of options
on the left side of the page including Art, Home & Living, Jewelry,
Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending
Items, Gift Ideas, Mobile Accessories, and more.
7Sunday, September 22, 13
29. Features continued
✤ Buying~ On the homepage, buyers can search for the product
description into the search bar or “browse” through a list of options
on the left side of the page including Art, Home & Living, Jewelry,
Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending
Items, Gift Ideas, Mobile Accessories, and more.
✤ When a buyer views a product they can view the positive and
negative feedback of each seller to determine the reliabiltiy of their
shop. Once a buyer has found a product they would like to buy, they
can click “Add to Cart” and that places it in their virtual “Shoppping
Cart”
7Sunday, September 22, 13
38. Supported Applications
✤ Etsy is a free account, and can be integrated with Facebook.
✤ The total of the item being purchased and shipping costs are shown
prior to payment. You can use credit or debit cards, and the
application “PayPal” is also supported.
9Sunday, September 22, 13
46. Personalization
✤ Once you have made your account,
you can personalize your channels
by selecting what you are interested
in shopping for.
11Sunday, September 22, 13
47. Personalization
✤ Once you have made your account,
you can personalize your channels
by selecting what you are interested
in shopping for.
✤ Some choices include but are not
limited to: Handpicked, Seasonal,
For Her, For Him, Gadgets, Home,
Kids, Art Supplies, etc.
11Sunday, September 22, 13
48. Personalization
✤ Once you have made your account,
you can personalize your channels
by selecting what you are interested
in shopping for.
✤ Some choices include but are not
limited to: Handpicked, Seasonal,
For Her, For Him, Gadgets, Home,
Kids, Art Supplies, etc.
11Sunday, September 22, 13
51. Connect with Friends
✤ Many people are using Etsy, and
some might want to connect with
their friends or family to see what
they are looking at and buying.
12Sunday, September 22, 13
52. Connect with Friends
✤ Many people are using Etsy, and
some might want to connect with
their friends or family to see what
they are looking at and buying.
✤ Simply type in their e-mail address,
or name to find their account and
follow them.
12Sunday, September 22, 13
53. Connect with Friends
✤ Many people are using Etsy, and
some might want to connect with
their friends or family to see what
they are looking at and buying.
✤ Simply type in their e-mail address,
or name to find their account and
follow them.
12Sunday, September 22, 13
60. Shops
✤ You can bookmark different shops
you like. Every time you find a
seller or store you like there is and
option to mark their store in order to
keep looking at what they are selling
when the seller adds more items.
14Sunday, September 22, 13
61. Shops
✤ You can bookmark different shops
you like. Every time you find a
seller or store you like there is and
option to mark their store in order to
keep looking at what they are selling
when the seller adds more items.
14Sunday, September 22, 13
