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RFID in Asia Pacific
Food for Thought “ The competitive battles of the future will be won and lost in the supply, manufacturing and distribution networks, not in the front office, by companies that are  highly adaptive and relentlessly efficient — all in real time. “ Dr. Hau Lee Thoma Professor, Graduate School of Business Stanford University
RFID 101
What is RFID ? UNIQUELY IDENTIFIES R adio  F requency  ID entification THE PRODUCT
What is RFID ? R adio  F requency  ID entification THE PRODUCT RFID
RFID 101 Tags  Antenna & Reader Building Blocks LF ( Low Frequency ) : 125 kHz LF Tags ( < 0.5 Meters )  HF ( High Frequency ) : 13.56 MHz HF Tags ( <  1 Meter ) UHF ( Ultra High Frequency ) : 860 - 960 MHz UHF Tags ( 3 – 5 Meters ) Microwave : 2.4, 5.8 GHz Active Tags ( > 10 Meters )
RFID 101 Tags / Transponder Antenna & Reader Reader broadcasts  signals through antenna Transponder is charged with Enough energy to send back an identifying response Passive Technology 101010101010101
RFID 101 Tags / Transponder Antenna & Reader Transponder “Blinks”  Reader captures “Blinks” & Initiates Commands Active Technology 101010101010101
RFID 101 RFID Infrastructure Management Enterprise Resource Planning Systems Business to Business Data Exchange Network Infrastructure ( Wired – Wireless ) Closed Loop
RFID 101 CHINA USA EUROPE Open Loop
RFID Applications
Industrial Warehouse : Inventory Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P A +
RTLS on Assets / People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A
Automated Baggage Handling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P A +
Pharmaceutical Item Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P
Document Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P
Weapons Storage & Retrieval ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P
RFID Industry Outlook
World Market ,[object Object],[object Object],[object Object],[object Object],[object Object],Source : Frost & Sullivan
APAC Market ,[object Object],[object Object],[object Object],Source : Frost & Sullivan
Asia Pacific Market Indonesia Philippines Thailand Australia Singapore Malaysia China Japan Korea RFID Market Growth RFID Market Size Source : Frost & Sullivan Brunei
Where is RFID Being Deployed ? AMR 2007
Experience Economy Source : Harvard Business Review, Welcome to the Experience Economy
Progression of Economic Value Market Pricing Premium Undifferentiated Competitive Position Differentiated Extract Commodities Make Goods Deliver Services Stage Experiences Source : Harvard Business Review, Welcome to the Experience Economy
Asia Pacific Roundup
Global Implementations : Japan ,[object Object],[object Object],[object Object],[object Object],Freshness Management ( Export from Japan to China )
Global Implementations : Korea
Global Implementations : China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Implementations : India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Implementations : Australia ,[object Object],[object Object],[object Object],[object Object],( National Demonstrator Project )
Global Implementations : Brunei ,[object Object],[object Object],[object Object],[object Object]
Global Implementations : Thailand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Animal Tagging and Tracking
Global Implementations : Malaysia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Happy RFIDing !

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RFID in APAC

  • 1. RFID in Asia Pacific
  • 2. Food for Thought “ The competitive battles of the future will be won and lost in the supply, manufacturing and distribution networks, not in the front office, by companies that are highly adaptive and relentlessly efficient — all in real time. “ Dr. Hau Lee Thoma Professor, Graduate School of Business Stanford University
  • 4. What is RFID ? UNIQUELY IDENTIFIES R adio F requency ID entification THE PRODUCT
  • 5. What is RFID ? R adio F requency ID entification THE PRODUCT RFID
  • 6. RFID 101 Tags Antenna & Reader Building Blocks LF ( Low Frequency ) : 125 kHz LF Tags ( < 0.5 Meters ) HF ( High Frequency ) : 13.56 MHz HF Tags ( < 1 Meter ) UHF ( Ultra High Frequency ) : 860 - 960 MHz UHF Tags ( 3 – 5 Meters ) Microwave : 2.4, 5.8 GHz Active Tags ( > 10 Meters )
  • 7. RFID 101 Tags / Transponder Antenna & Reader Reader broadcasts signals through antenna Transponder is charged with Enough energy to send back an identifying response Passive Technology 101010101010101
  • 8. RFID 101 Tags / Transponder Antenna & Reader Transponder “Blinks” Reader captures “Blinks” & Initiates Commands Active Technology 101010101010101
  • 9. RFID 101 RFID Infrastructure Management Enterprise Resource Planning Systems Business to Business Data Exchange Network Infrastructure ( Wired – Wireless ) Closed Loop
  • 10. RFID 101 CHINA USA EUROPE Open Loop
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  • 14.
  • 15.
  • 16.
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  • 19.
  • 20.
  • 21. Asia Pacific Market Indonesia Philippines Thailand Australia Singapore Malaysia China Japan Korea RFID Market Growth RFID Market Size Source : Frost & Sullivan Brunei
  • 22. Where is RFID Being Deployed ? AMR 2007
  • 23. Experience Economy Source : Harvard Business Review, Welcome to the Experience Economy
  • 24. Progression of Economic Value Market Pricing Premium Undifferentiated Competitive Position Differentiated Extract Commodities Make Goods Deliver Services Stage Experiences Source : Harvard Business Review, Welcome to the Experience Economy
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