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Why Hire A Freelance Writer

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Publicada em: Negócios, Educação
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Why Hire A Freelance Writer

  1. 1. Why Hire A Freelance Writer? Kelly C. Richardson, MEd Copywriter | Consultant | Digital Marketer
  2. 2. QUALITY <ul><li>Nearly anyone can hammer out a project status report or a procedural manual, but business leaders who want professional results hire professional writers. </li></ul><ul><li>Executives considering a copywriter should take publishing experience as a vote of confidence in the quality of a writer's work; the published writer already has a track record with the toughest of all audiences: editors. </li></ul>
  3. 3. EXPERTISE <ul><li>Some copywriters are generalists, bringing skills and talent to a broad range of writing projects. Others focus on a specific niche, such as ad copy, Web content and technical manuals. </li></ul><ul><li>If your organization has a wide range of written communication needs, a generalist can bring versatility. If you need a writer for only one type of project, consider narrowing your search to tap into a writer's functionally-specific expertise. </li></ul>
  4. 4. FOCUS <ul><li>If you are like most managers, you have a dozen things on your radar at once. You have a choice: make time by cutting a few corners in your real job or do it on your own time. </li></ul><ul><li>Engaging a freelance writer for those time-consuming writing projects allows you to focus your energy on the priorities that matter. </li></ul>
  5. 5. CONTROL <ul><li>Contracting with a skilled copywriter gives you a single point of contact for every writing project. </li></ul><ul><li>Instead of keeping tabs on many loose ends, you can simply deal with one professional, giving you tighter control over the final result. </li></ul>
  6. 6. CONSISTENCY <ul><li>Using a freelance copywriter is your opportunity to benefit from a consistent voice and style. </li></ul><ul><li>This is especially important in writing projects that reach a broad audience (whether internal or external), with whom a consistent message, or lack of it, can impact the audience's perception of company image and brand. </li></ul>
  7. 7. TIME <ul><li>Hiring a freelance copywriter is a time management strategy that business leaders are realizing. </li></ul><ul><li>Professional-looking, well-written material takes a great deal of time to create. </li></ul><ul><li>A professional copywriter has time for nothing else but producing first-rate copy. </li></ul>
  8. 8. COST <ul><li>Whatever terms you negotiate with a copywriter, remember that the whole point is to get the best possible final product for a lower overall cost than doing the work in-house. </li></ul><ul><li>Copywriters and copyeditors cover the spectrum of backgrounds and skill sets, and charge a broad range of fees. Fees are typically hourly, but some negotiate a flat fee for an entire project. </li></ul>
  9. 9. HEADCOUNT & OVERHEAD <ul><li>Since contractors are excluded from headcount and don't receive company benefits, expenses typically shrink when projects are contracted out. Writing projects are no exception. </li></ul>
  10. 10. WHO TO HIRE <ul><li>Kelly Richardson, Med </li></ul><ul><li>Copywriter | Consultant | Digital Marketer </li></ul><ul><li>678 859 2960 voice </li></ul><ul><li>866 401 6124 fax </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// kellyrichardsoncopywriting.com </li></ul>