This was a session delivered to a joint military session (all branches) of recreations professionals. They are the equivalent of Activities Directors at colleges - similar challenges with recruitment, apathy, misleading surveys, etc.

1. Tech Present
Tech Future
1

2. Who Why
morale
noun
Bob Hope was the champion of troop morale
18-35 confidence, self-confidence, self-
esteem, spirit(s), team spirit,
enthusiasm.
2

3. 3

4. Who Why
morale
noun
? Bob Hope was the champion of troop morale
confidence, self-confidence, self-
esteem, spirit(s), team spirit,
enthusiasm.
4

5. Three questions determine behavior:
5

6. Three questions determine behavior:
1. How do I fit in?
5

7. Three questions determine behavior:
1. How do I fit in?
2. How might I be unique?
5

8. Three questions determine behavior:
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?*
* Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton
5

9. 1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
6

10. Three “challenges”:
7

11. Three “challenges”:
1. Lonliness
7

12. Three “challenges”:
1. Lonliness
2. Self-imposed Segregation
7

13. Three “challenges”:
1. Lonliness
2. Self-imposed Segregation
3. Dangerous Behaviors
7

14. 1. How do I fit in? 1. Lonliness
2. How might I be unique? 2. Self-imposed Segregation
3. How can I be cool? 3. Dangerous Behaviors
8

15. 93%
of 18-24 year olds use:
80%
or
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
9

16. 63%
login everyday:
*Mitrano, “Thoughts on Facebook.”
10

17. 72 Hours
a week:
*Harrisburg Study, December 2006
11

18. 1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
12

19. 1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
13

20. 1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
14

21. Censored!
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
15

22. 3. How can I be cool?
16

23. 3. How can I be cool?
16

24. Why Social Networking?
Life As a Video Game:
1. Clear(er) rules
2. Immediate feedback
3. Unlimited tries
17

25. 18

26. 19

27. Mylination
20

28. DUMB
KIDS
Text
SMART
WITH
TOOLS
21

29. DUMB SMART
KIDS ADULTS
Text
SMART
WITH
TOOLS
21

30. Check the box(es) next to the rec. professional skill(s) you feel challenged by:
40%
32%
24%
16%
8%
0%
Club/ Org Recruitment
Member Retention
Risk Management
Myspace / Facebook Best Prac.
Contracts and Riders
Diversity
Assessment
Leadership Training
Series Programming
Being Creative
Technology and Programming
Fundraising
Home Grown
22

31. 23

32. Behavior Technology
23

33. Behavior Technology
good
or
bad
23

34. Behavior Technology
good
or Amplification
bad
23

35. Behavior Technology
good
or Amplification
bad
BIGGER AND FASTER
23

36. {
NO doesn’t work
Censored!
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
24

37. 25

38. YES!
25

39. YES!
to something else.
25

40. 26

41. Behavior Technology
good Amplification
WE NEED TO BE:
BIGGER AND FASTER
27

42. As adults, why can’t we keep up?
good Amplification
28

43. Ignorance Rejection Acceptance Use
29

44. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
29

45. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer
Cell Phone
Email
Instant Messenger
Facebook
29

46. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
X
Computer
X
Cell Phone
X
Email
X
Instant Messenger
Facebook X
29

47. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
X
Computer
X
Cell Phone
X
Email
X
Instant Messenger
Facebook X
Second Life X
X
Geolocation
X
Nanobots
29

48. 30

49. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
X
Computer
X
Cell Phone
X
Email
X
Instant Messenger
Facebook X
Second Life X
X
Geolocation
X
Nanobots
31

50. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
X
Computer
X
Cell Phone
X
Email
X
Instant Messenger
Facebook X
Second Life X
X
Geolocation
X
Nanobots
31

51. 32

52. From Conventional to Emergent Perspectives
Creative Solutions
Proven Pasts
Collaborative!
33

53. 34

54. Amplification
34

55. To increase “good” behavior:
1. Enter their world
2. Just socialize
3. Help them group
4. Market passively (leave comments)
35

56. Lessons from Coffee
36

57. Self Selected Preference Groups
With Control
=
Happiness
37

58. 38

59. From Conventional to Emergent Perspectives
Creative Solutions
Proven Pasts
Collaborative!
39

60. Rebecca M.
Jenna
Level: 4
Click to expand
40

61. Rebecca M.
Jenna
Michele
Level: 4
Click to expand
Level: 5
Click to expand
40

62. Myspace?
Rebecca M.
Jenna
Michele
Level: 4
Click to expand
Level: 5
Click to expand
40

63. Myspace?
Rebecca M.
Jenna
Michele
Level: 4
Click to expand
Level: 5
Click to expand
40

64. 41

65. 42

66. 43

67. 44

68. How:
45

69. How:
1. Sign up:
45

70. How:
1. Sign up:
2. Link with friends
45

71. Vs.
46

72. Vs.
46

73. Digital Relationships
Real World
{
Life Friends
Friends
Names
47

74. Digital Relationships
Real World
{
Life Friends
Spooning
Friends
Names
47

75. Digital Relationships
Life Friends
MySpace.com
{
Friends
Names
48

76. How:
49

77. How:
4. Run a campaign to hook together involved
students.
49

78. How:
50

79. How:
4. Run a campaign to hook together those
involved.
50

80. How:
1. Advanced: Setup a blog on blogger.com
2. Advanced: Setup a feed on feedburner.com
3. Advanced: link Flicker to blogger to Facebook / myspace.
51

81. How:
52

82. How:
53

83. 54

84. Extra Fun:
55

85. Extra Fun:
1. Publish photos from phones
55

86. Extra Fun:
1. Publish photos from phones
2. Hold Flash mobs
55

87. Extra Fun:
1. Publish photos from phones
2. Hold Flash mobs
3. Get your friends to post “Badges”
55

88. Extra Fun:
1. Publish photos from phones
2. Hold Flash mobs
3. Get your friends to post “Badges”
4. Have everyone change their profile pic to a flyer.
55