Kevin Oldham

Kansas City, Missouri Area, Missouri United States

CEO - Diffactory | Marketing for Local | E-commerce | Franchising | Licensing | Recurring Revenue | Actions > Words

Advertising / Marketing / PR

I'm an ordinary guy born with extraordinary curiosity...and a founder's story that involves monthly ransom payments. While launching and growing new franchise brands at United Real Estate Group, an expensive problem kept popping up: When we outsourced marketing, expectations weren't met. Almost 100% of the time. I couldn't wrap my head around all of the effort vendors put into landing us as a client, only to fail when it came to delivery of services and promises. I knew it was bad when we referenced a retainer payment to one vendor as a ransom payment. At that point I knew what had to be done. After helping United recapitalize the business with McCarthy Capital, I decided to fix t...