The latest in social media strategy thinking from MDKSocial. Check out my services, and get in touch. www.StartTheConversation.info

1. MDK
MICHAEL KOENKA +31 61 429 35 27 Michael.Koenka@gmail.com @MDKoenka

2. Hi there!
marketing strategist from Montréal
Canada, living in Amsterdam.

3. I believe social media is about carefully and creatively blending
technology, communications and human social behaviour to
reach, cultivate and grow long-­term sustainable relationships.
MY VISION

4. means owning consumer mindshare:
365 DAYS A YEAR
24 HOURS A DAY
7 DAYS A WEEK
-­
and continuously flourishing *loves*
BUILDING CAMPAIGNS IS SO 2001

5. My work helps brands nurture
lasting relationships with real
people* through social media.
RELATIONSHIPS ARE THE NEW BLACK

6. Koenka has a great knowledge of what's
happening in the online world and especially in
developing Nidera's internal and external
social media. He is a gifted talent in producing
communications strategy and program. As a working
thought provoking analyses on the social media
partner, I found Michael to be an excellent strategic and
landscape. He is a powerful presenter and knows
tactical thinker and planner. Besides being a nice guy,
how to captivate his audiences. As a person he is
very likeable and a real team player
Rudi Goldman
Jan Bouts Chief Executive Officer
Strategy Director Media in English
JWT Amsterdam (PR & Communications)
PEOPLE ARE TALKING

7. SOME OF MY SERVICES:
SOCIAL COMPETITIVENESS AUDIT SOCIAL INDUSTRY TREND
MONITORING & ANALYSIS
SOCIAL & DIGITAL STRATEGY
360 SOCIAL BRAND POSITIONING
CAMPAIGN CONCEPTION,
EXECUTION & MANAGEMENT BRANDED SOCIAL FOOTPRINT
WORKSHOPS, LECTURE SERIES, AND PR 2.0 & REPUTATION
SOCIAL MEDIA TRAINING MANAGEMENT
INFLUENCER MARKETING STRATEGY COMMUNICATIONS STRATEGY

8. BE A RELATIONSHIP BUILDER.
CALL ME TO FIND OUT HOW.
MICHAEL KOENKA +31 61 429 35 27 Michael.Koenka@gmail.com @MDKoenka

9. WORKSHOPS
FOR PEOPLE &
BUSINESSES

10. SOCIAL FOR JOB SEEKERS
Creating a strategic
online presence to
boost your career
Using LinkedIn and other social networks to help you
quickly network your way into a job
Creating, managing and growing a credible,
meaningful social presence
Targeting your audiences and networks of relevance
Optimizing your public profiles to get noticed by
recruiters searching for your talents right now

11. SOCIAL FOR THE PEOPLE
Building a personal
brand for genuine
social influence
Identifying your social audiences and networks of
relevance
Keeping people excited and engaged by your
interests, opinions and activities
Creating, managing and growing a credible,
meaningful social presence
Measuring successes and adapting to failures with
detailed analytics and social PR

12. SOCIAL FOR LOCAL BUSINESSES
Helping local
businesses fuel true
customer love
Understanding socially-­sourced insights for new
product and service offerings
Creating and managing your online reputation
and market influence
Building relationships with social PR to keep your
audience happy and in love with your work
Using low-­cost, enterprise-­class analytics to
manage feedback, reputation, and consumer
advocacy

13. SOCIAL FOR ORGANIZATIONS
Investing in your
employees to help
your business grow
Demystifying social media trends, insights and best
practices
Transitioning your organization into a modern,
digitally advanced enterprise
Choosing the best social advertising partners to suit
your brand needs
Using digital metrics to optimize your social
marketing ROI and manage long-­term audience
engagement

14. SOCIAL FOR AGENCIES & FREELANCERS
Translating client
ideas into agency
actions
Securing project stakeholder alignment and buy-­in
Demonstrating knowledge leadership and social
marketing expertise
Producing a clear, focused and actionable brief
Increasing the value, reach, and depth of your work

15. BE A RELATIONSHIP BUILDER.
CALL ME TO FIND OUT HOW.
MICHAEL KOENKA +31 61 429 35 27 Michael.Koenka@gmail.com @MDKoenka