AMP Accelerated Mobile Pages - Getting Started & Analytics

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We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages. Any questions feel free to contact me on LinkedIn

Marketing

Accelerated
Mobile
Pages
Getting Started
June 2016 – Web Analytics Wednesdays
Proprietary © and Confidential

Sources: Microsoft Research Spring 2015
8
seconds

Contents & Agenda
4
Mobile Consumer & AMP
• What is AMP
• The Mobile Consumer
Beyond AMP
• Variations of AMP and Differences
• Apple News
• Facebook Instant Articles
Getting Started
• Tracking for AMP
• Validating AMP
• Special Considerations
• The future for AMP
• Organic Search & Social
• Trying for yourself
Future Trends

•
•
•
•
7
What is AMP?
Sources: Google Official Blog 2015, Search Engine Land 2015, AMP
Project FAQ Page

8Sources: Accelerated Mobile Pages Project

9
How AMP Actually Works
Sources: AMP Project

10
Every second counts!
Sources: Kissmetrics Blog – Loading Time Study – Adapted from
Gomez and Akamai

11Sources: Mobiforge Adblocking Study 2015
Ad-blocking and Speed issues was the birth child of
AMP for publishers

12Sources: AMP Project (Intro to AMP Video), alphr Case Study

13
Even More Reasons To Adopt AMP!
Sources: Techcrunch 2016

Beyond AMP
Variations and Considerations

16
But wait! There's more than just AMP!
Sources: AMP Project Who, Facebook, Apple

18
How does Apple News Work
•
•
•
•
Sources: Apple FAQ, Techrunch

19
Apple News On-boarding Process
Sources: Apple iCloud Publishing Site
•
•
•
•
•

20
Apple News Competitors
Sources: Ranking Data from Simmilarweb and App Annie

23
How Does Facebook Instant Articles Work?
Sources: Facebook for Developers Documentation

26
Tracking Implementation on AMP
Sources: Google Product Forum: Google Analytics

27
Tracking Implementation on AMP
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/reference/extended/amp-analytics.html

28
Modules know as packages used for Analytics Tracking
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

29
Not all analytics platforms are supported!
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html
•
•
•
•
•
•
•
•
•
•
•
• Mediametrie
•
•
•
•
•
•

30
Lets start with Google Analytics
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/
•
•

31
Correcting the URL
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/

32
Event Tracking
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/

33
Variables and Custom Dimensions
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/
•
•
•
•
•
•
•

35
AMP Analytics Configuration Files
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

36
More Complex Triggers
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

42
What's coming up in AMP
Sources: AMP Project Roadmap & Google Developers Blog

43
What's coming up in AMP
Sources: AMP HTML Wordpress Page

44
Google Organic Search
Sources: AMP HTML Wordpress Page, Google I/O, Search Engine Land

Thank You!
Q&A
June 2016 – Web Analytics Wednesdays
Proprietary © and Confidential
vincent.koc@resolutionmedia.com

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2. Sources: Microsoft Research Spring 2015 8 seconds

3. Vincent Koc 3 • • •

4. Contents & Agenda 4 Mobile Consumer & AMP • What is AMP • The Mobile Consumer Beyond AMP • Variations of AMP and Differences • Apple News • Facebook Instant Articles Getting Started • Tracking for AMP • Validating AMP • Special Considerations • The future for AMP • Organic Search & Social • Trying for yourself Future Trends

5. Key Takeaways 5

6. Consumer Mobile Consumer & AMP

7. • • • • 7 What is AMP? Sources: Google Official Blog 2015, Search Engine Land 2015, AMP Project FAQ Page

8. 8Sources: Accelerated Mobile Pages Project

9. 9 How AMP Actually Works Sources: AMP Project

10. 10 Every second counts! Sources: Kissmetrics Blog – Loading Time Study – Adapted from Gomez and Akamai

11. 11Sources: Mobiforge Adblocking Study 2015 Ad-blocking and Speed issues was the birth child of AMP for publishers

12. 12Sources: AMP Project (Intro to AMP Video), alphr Case Study

13. 13 Even More Reasons To Adopt AMP! Sources: Techcrunch 2016

14. 14 So what dose this all mean?

15. Beyond AMP Variations and Considerations

16. 16 But wait! There's more than just AMP! Sources: AMP Project Who, Facebook, Apple

17. 17 Launched in June 2015

18. 18 How does Apple News Work • • • • Sources: Apple FAQ, Techrunch

19. 19 Apple News On-boarding Process Sources: Apple iCloud Publishing Site • • • • •

20. 20 Apple News Competitors Sources: Ranking Data from Simmilarweb and App Annie

21. 21 Apple News Roadmap

22. 22 Launched in Feb 2016

23. 23 How Does Facebook Instant Articles Work? Sources: Facebook for Developers Documentation

24. 24Sources: Facebook Product Team

25. Getting Started Lets get going!

26. 26 Tracking Implementation on AMP Sources: Google Product Forum: Google Analytics

27. 27 Tracking Implementation on AMP Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/reference/extended/amp-analytics.html

28. 28 Modules know as packages used for Analytics Tracking Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

29. 29 Not all analytics platforms are supported! Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html • • • • • • • • • • • • Mediametrie • • • • • •

30. 30 Lets start with Google Analytics Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/ • •

31. 31 Correcting the URL Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/

32. 32 Event Tracking Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/

33. 33 Variables and Custom Dimensions Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/ • • • • • • •

34. 34

35. 35 AMP Analytics Configuration Files Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

36. 36 More Complex Triggers Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

37. 37

38. 38 Toolkit for Testing AMP Pages

39. 39 Toolkit for Testing AMP Pages

40. 40 Toolkit for Testing AMP Pages

41. Future Trends Where is this all heading

42. 42 What's coming up in AMP Sources: AMP Project Roadmap & Google Developers Blog

43. 43 What's coming up in AMP Sources: AMP HTML Wordpress Page

44. 44 Google Organic Search Sources: AMP HTML Wordpress Page, Google I/O, Search Engine Land

45. Key Takeaways 45