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MEASURING YOUR
    WORK
 Miami Philanthropy Conference
        March 20, 2012


  Twttr: @mayurhpatel
Theory of   Logic
 Change     Model
Theory of                  Logic
  Change                    Model

Won’t be talking about those concepts today…
    For more info see: grantcraft.org
ONE Puzzle
FOUR Lessons
TWO Exercises
THREE Trends
1 PUZZLE
WHY
MEASURE?
What’s wrong with this picture?




            Source: flickr.com/photos/zoetnet/5824921697/
No Feedback




  Source: flickr.com/photos/zoetnet/5824921697/
“Would you drive a car whose speedometer was
bolted on after the fact? On the outside of the car?
With the only measurement being the average speed
since your last stop? Based on an end-of-trip poll of
the passengers in the car as to how fast the trip felt?
Oh, and finally, the results of which required an
expert to read and interpret?


Right. I didn't think so.”

Michael Gilbert, The Gilbert Center
INTEGRATION
  Leadership
   Planning
  Work Itself
4 LESSONS
1. Only Collect What
   you will Act On
Source: http://www.infocaptor.com/
Source: flickr.com/photos/austinevan/1225274637/
“Data isn’t like your kids,
you don’t have to
pretend to love them
equally.”
Amanda Cox,
New York Times, Graphics Department
Source: Juice Analytics white paper
2. Understand the
 Incentives Your
Measures Create
“Bucks + Acres”
3. Vanity Metrics
   on the Web:
    Be Careful
What the Cumulative Hides




           Source: The Lean Startup by Eric Ries
New vs Returning

Deepening Engagement

   Identified Data
4. Use Your Data
 to Tell a Story
…?
Trajectory of Research in
Social Sector is to the PDF
  Digital Distribution to
   Digital Information
 Engagement is Greater
Our Journey…
DIY Tools Have Arrived
2 EXERCISES
Instructions for Group Exercises
1. Form groups of 5; sit knee to knee.
2. Invite one person to be the host. The host will stay in the
   same seat for the duration of the exercise.
3. Discuss the question and generate insights for 10 mins
   while host takes notes on the 4x6 card.
4. When bell rings, everyone but the host moves to a new
   group.
5. Hosts will present highlights from their conversations
   during the large group report out.
Group Exercise No.1

• Think about an occasion when measuring your
  work resulted in real-time data or findings that
  informed your strategy.

• What factors contributed to the successful
  application of data and findings to decision-
  making?
Group Exercise No.2

• Think about an occasion when you were able to
  communicate data/findings from your work to a key
  audience that helped advance your mission.

• What was the audience and why do you think you
  were successful in sharing your data/findings?
3 TRENDS
#1 OPENNESS
Transparency is the
   New Currency
Source: Indianapolis Museum of Art
#2 BIG DATA
Data as Product
#3 MOBILE
 Harnessing
Connectivity
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