Why Does YouTube Have such Strong Influence? **Sorry for My bad English. Ive used this template** http://bymj.co.kr/youtube/

1. Why Does YouTube
Have such Strong Influence?

2. Where are YouTube now?

3. 3
YouTube’s Now
YouTube TV Paying
Subscribers
Number of Videos
Shared to Date
billion
Average Viewing Session
up 50% year-over-year
minute
Number of Videos
Watched Per Day
BillioN
Number of mobile
YouTube views per day
millioN
Number of Videos
uploaded per minute
hour
Last updated: 1/24/18
Resource : omnicoreagency
Total Number of Monthly
Active YouTube
billion
Total Number of Daily
Active YouTube
million
2018

4. YouTube’s Business Model

5. Revenue Model
N W
NE
SE
SW
Resource : YouTube Partner Program
Other
ways
Youtube
partner

6. Why Does YouTube Have such Strong Influence
Model 1. YouTube Partner
YouTubers are able to profit for themselves in multiple ways. One way is through revenue generated
from advertising in their videos with programs like the YouTube partner program.
Merchandise
Subscriptions
6
YouTube
Partner Program
Insert Banner Ad,
MidProgram Ads
Sale of goods
(Bag, T-Shirts,
Pen, Diary)
YouTube Premium,
paid subscriptions
Brand Collaboration,
Create added values
Resource : YouTube Partner Program
ETC
Advertisements

7. Why Does YouTube Have such Strong Influence
The YouTube partner program allows video makers to monetize content on YouTube in many ways
and This Ad profit model is basic thing in this program
7
Resource : YouTube Partner Program, cpcstrategy
Advertisers Creator
Viewers
Like Video
Ad-rate Revenue
Profit model
Model 1. YouTube Partner

8. Why Does YouTube Have such Strong Influence
On January 16, 2018, YouTube announced
new eligibility requirements for the YouTube Partner Program
8
Requirements
Model 1. YouTube Partner
CREATOR
Channel Watching Time
Once a channel reaches 4,000 watch hours
WATCHING
TIME
SUBSCRIBER
4,000
HOURS 1,000
PERSONS
In the previous 12 months
Resource : YouTube Partner Program
Channel Subscriber
Once a channel reaches 1,000 subscribers

9. N W
NE
SE
SW
Other
ways
Youtube
partner
Revenue Model
Resource : YouTube Partner Program

10. Why Does YouTube Have such Strong Influence
It has become possible to the strategy of diversification of income sources
like collaborate with brands, launching own channel.
10
Model 2. Other ways
The expected high
impact of advertising
brand creatorcollab
Made contents which is
they own interesting
Launched New product
with the concept of
Youtubers contents
MISSHA 회사원 A
회사원 A
Special Edition
X X
Resource : YouTube Creator Academy

11. Why Does YouTube Have such Strong Influence
They run their own brand with The contents of the Youtuber
is getting more professional in the related industry.
11
Resource :
https://news.joins.com/article/21969548
Model 2. Other ways
POny
creator
Subscriber
4.22millions
(2018.07)
2010
Work on personal blog, Publish make-up book
CJ E&M and Pony opened YouTube Channel
Opened individual channel, Launched brand
2013
2015
2017 Brand of the year
Awarded the ‘Beauty Creator’2017

12. Why Does YouTube Have such Strong Influence
when a community of fans contribute money to your project. You can raise funds to help support
your channel by launching an external crowdfunded campaign.
12
Model 2. Other ways
CROWD
FUNDING
RECURRING
FUNDING
PROJECT-BASED
CROWD FUNDING
donors contribute to you on a regular
basis making it easier to keep doing
what you’re already doing
The Sponsor a special project
or to enable creators to buy
new equipment
Comedian-Musician, Ali
Spagnola, uses Patreon for
recurring donations
Neil McNeil setup a project-
based crowdfunding
campaign on Indiegogo to
self-publish a comic book
Resource : YouTube Creator Academy

13. Rewind 2017 YouTube

14. Why Does YouTube Have such Strong Influence
14
Rewind 2017 YouTube
TRENDs
2017
Resource : REWIND2017 Youtube
Despacito
4.4 billion views
Its popularity led to
the song becoming
#1 in over 50
countries, and a
remix featuring
Justin Bieber.
Slime!
17 billion views
Slime oozed all over
YouTube this year,
with over 2 million
different slime
uploads, and 17
billion related views,
making this one of
the most popular
trends of 2017
Fidget Spinners
8 billion views
10 years ago, a mother created the first fidget spinner
for her son with ADHD. But it wasn’t until 2017 that
fidget spinners hit YouTube and really took off
Interrupt BBC
News Interview
25 million views
Professor Robert Kelly had a moment to shine
during an interview with the BBC. However, his
young children stole the show when they
interrupted him live and on air.

15. Why Does YouTube Have such Strong Influence
15
Rewind 2017 YouTube
자료 출처 : REWIND2017 유튜브
Alex Wassabi
9,535,527 Subscribers
He is a content creator and actor.
He is also a YouTube vlogger on
the very popular channel. The
channel has garnered over 10
million subscribers.
Alisha Marie
6,583,443 Subscribers
Lifestyle creator, daily
vlogger, Pranks, DIYs,
Beauty, sand pool float
manufacturer Alisha Marie
Authentic Games
11,637,560 Subscribers
This YouTube channel,
Authentic Games where he
record videos of the game
Minecraft and many others.
Bethany Mota
10,556,453 Subscribers
American blogger with videos of
style, travel, comedy, beauty,
cooking, positivity things.

16. The YouTube phenomenon

17. Why Does YouTube Have such Strong Influence
17
YouTube phenomenon
YouTube is a platform that reflects the characteristics of modern people, has become an influential
platform. This is because They took the concept that people can earn money with their own
contents, In this Individualism era.
YouTube(Platform) This era
Creator
Personality
Responsive
Individualism
Individual style
Rambling

18. Thank you
Why Does YouTube have such Strong Influence?