1. FREE Marketing on the Internet MPWCC Lecture Series February 10, 2011 Presented by Kevin Jesse from KJ’s Design Studio Guest Presenter Tim Eddinger from Cricklizard Brewing

2. Summary of Topics Websites Website Hosting Social Media Search Engine Optimization (SEO) Branded Email Email Marketing Cricklizard Brewing Questions and Answers

3. Free Website Templates/Builders Templates Joomla - http://www.joomla24.com/ Wordpress - http://wordpress.org/extend/themes/ CSS - http://www.free-css-templates.com/ Builders Godady - https://www.godaddy.com/hosting/website-builder.aspx Intuit - http://websitebuilder.intuit.com/get-a-website1 Webs - http://www.webs.com

4. Free Website Hosting Popular Blogger WordPress Webs Other Free Website Hosting Hosting Helpers Free Hosting Cloud Pros Doesn’t cost any money Easy and quick setup Gets you started with a web presence Cons Includes advertising from the hosting company Limited control of the website Usually no guarantee on uptime May not be able to use a domain name Limited bandwidth

5. Social Media Facebook Twitter LinkedIn YouTube Foursquare Blogger SlideShare Flickr MySpace

6. Search engine optimization (SEO) Human readable URL’s Titles and Descriptions for every page Clear high level navigation Keywords or phrases Internal linking External linking Create a sitemap Avoid Flash where possible Alt and Title attributes Fresh content

7. Branded Email Don’t use AOL, Yahoo, Gmail, Hotmail, Road Runner, etc for your business email address. Use your name in your email address Looks unprofessional Poor credibility Don’t need to have website to have branded email Email forwarding via domain registrar

8. Email Marketing Free Trials Constant Contact Vertical Response Campaign Monitor Pros Can try before you buy Cons Limited time frame Free Accounts MailChimp campaigner Pros No monthly cost Cons Limtes on addresses and sends

9. Cricklizard Brewing Cricklizard Brewing is the First Social Media Brew Pub & Microbrewery. Building a business from Social Media to Brick & Mortar. Social Media – Who, Where, Why, What, & When. Trends, News, Marketing Strategies, & Brand. Best Practices or Paving the Trail. Keeping true to your passion & craft.

10. Cricklizard Brewing BRANDING WITH FREE TOOLS Marketing – Gorilla Marketing Networking – Your networks Tools – Twitter/Facebook/Clubs/Meetup /Posterious/YouTube/Webs.com/LinkedIn Connecting with your target customer – end user Craft beer brewed by the People for the People

12. Website Hosting

13. Social Media

14. Search Engine Optimization (SEO)

15. Branded Email

16. Email Marketing

17. Cricklizard Brewing

18. Questions and Answers