1. Welcome to Social Media
for Small Business!
Presented by Kim Yuhl,
creator of secretsofbetterbusiness.com

2. Who Am I?
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Wife & Mom
Small Business Owner
Passionate About Social
Blogger
Coach, Mentor, Advisor
Martini Drinker
World Traveler
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kimyuhl.com
secretsofbetterbusiness.com
twomartinilunch.com

3. ABOUT THIS COURSE
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Get The Book!
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Facebook
Pinterest
Twitter
Instagram
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The goal of this course
is to inspire you to tell
your story differently!

4. STOP DOING THESE THINGS RIGHT NOW!
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Stop asking for a share, like, RT, pin or comment.
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Stop sharing non-branded photos.
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Stop sharing non-branded photos.
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Stop posting without a link to your site, sales
page or other content.

6. Facebook Is It!
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A Picture Platform
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It Has Virality

7. FACEBOOK POSTING GUIDELINES
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Shorter copy is better.
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Enhance your photo with text.
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Make sure your logo is visible.

8. RED BULL
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Great Example
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Short Video
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Hashtag #NSFW
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Branding

9. DOMINO’S PIZZA
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Hashtag Brilliance
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Short Video
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Link to Site?
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Fun & Creative

10. PEPSI
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Party, where?
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Boring
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No CTA
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No link

11. DORITOS
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Yeah for a link
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Good image
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Text is too long
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Doritos logo?

12. LATE FOR THE TRAIN
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Include logo
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Link to website
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Answer the question
Tip:
Asking questions in a way that
you and your team can answer,
will help drive engagement.

13. •
Mostly Female; Buyer's Mentality
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Get Your Money's Worth
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THE Place to Do Business

14. PINTEREST POSTING GUIDELINES
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The taller the picture, the better.
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Showcase your product or service in day to
day life with other complimentary products.
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Always include a link and when
appropriate, also include a price.
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Create boards with clever titles.

15. LOWE’S
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Great Ideas
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Logo?
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Colorful
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Link - Yeah!
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Cross-Promote

16. KRAFT
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Great idea, implemented poorly
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Image is too small
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The link takes you nowhere
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Logo, please

17. SEPHORA
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Great use of current trends
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Perfect use of link
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Branding and Hashtag?
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Awesome image
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Monitor your activity

18. KRISPY KREME
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Home run but for one thing …
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A LINK!
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Great branding
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Fun Image

19. Today's Version of the Water Cooler Conversation
You Will Want to Listen Here!

20. TWITTER POSTING GUIDELINES
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Use hashtag trends to create creative tweets.
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Use memorable hashtags.
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Be real, be a person.
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Attach images directly.
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It's important to keep it short and sweet.

21. STARBUCKS
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Great customer service
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Engage often
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They listen
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Clever hashtag

22. JEFF BULLAS
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Distribution
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No or little engagement
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No response to a direct question

23. NORDSTROM
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Awesome feed
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Monitoring and responding
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Includes photo
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short text, hashtags and links
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Value and authentic - love it.

24. CELEBRITY BRAGGING
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Don’t do it!
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If you wouldn’t say it to someone
at a party, don’t say it on Twitter.

25. HAVE A PURPOSE
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Is it providing value to them or
you?
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Generic to the masses
generalizations don’t work

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Provides A Lot of Value
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More Authentic
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Hashtag Heaven

27. INSTAGRAM POSTING GUIDELINES
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Use artsy, creative images.
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Telling your story in a fun, youthful way.
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Over hashtag with creative, specific hashtags

28. SHERWIN WILLIAMS
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Bright, creative and fun image
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Some branding, want more
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Great hashtags
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Engagement
Tip:
Upload a vintage image
on Thursdays that fall
into the #throwback
category.

29. GAP
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Another great image
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Fun and youthful image
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Awesome branding
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Only one hashtag
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Asked a question

30. Charity Water
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Fantastic Image
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Who’s it from?
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No hashtags :-(

31. WILDFLOWER BREAD CO.
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Overall a great feed
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Not the best image
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Orange people = bad
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No branding
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No hashtags
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No fun

32. WRAPPING UP
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The importance of good photos that include branding.
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The need for links to your website or sales page.
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That wit and creativity will get you noticed.
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It’s important to belong to the community rather than just
visit every now and then.

33. QUESTIONS?
You can reach me at:
kim@kimyuhl.com
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Interested in more free live trainings?
I announce them in my weekly newsletter.
Go to kimyuhl.com/get-boost/ to sign up.
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This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better.
secretsofbetterbusiness.com