5. corporate crowdsourcing
•
•
The Lego Crowdsourcing Objective
•
Their simple objectives were to increase the
number of product ideas while also
improving on their customer
engagement.
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Lego has become a mammoth of the toy industry,
but a nimble mammoth. After prototyping, testing,
and refining their concept for three years in Japan,
Lego has recently gone global with the betaversion of its Cuusoo crowdsourcing
platform.
8. • take Maori words, symbols, mythology and
use for toys and made up worlds
• mix with other Pacific Island cultures
• fabricated cultural values, histories and
norms
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9. Maori crowdsourcing
• various Maori groups together asked Lego
to talk to them
• “hacker” / “cyberterrorist” took down site
• lego negotiates
• conversations / changes happen
Thursday, January 23, 14
