Essential tools that every business owner must know and use to forge a profitable business.

1. Kevin Nott , M.A. Business Strategy Coach [email_address] (801) 850-1716 www.GetProfitPointed.com

2. Thrive, Survive or Dive Keys to Building a Profitable Business

3. Recommended Reading

6. Would you expect someone without the proper tools and adequate training to build a house?

7. Is it reasonable to expect someone to build and manage a successful business without the right tools and knowledge?

15. Profit Point

18. Profit Point Revenue Formula Fixed Cost $ ---------------------- Gross Margin %

19. Profit Point Example $10,000 (Fixed Costs) ----------------------------- 50% (Gross Margin) = $20,000

20. Profit Point Unit Formula Profit Point Revenue ---------------------- Price per Unit

21. Profit Point Example $20,000 (Profit Point $) ----------------------------- $1000 (Unit Price) = 20 Units

23. How Did You Do?

24. Profit Point

26. Profit Point Example $20,000 (Fixed Costs) ----------------------------------- 40% (Gross Margin) = $50,000 $50,000 (Sales) -------------------------- $2,500 (Unit Price) = 20 Furnaces

28. Profit Dollar Revenue Target Fixed Cost $ + Profit $ --------------------------- Gross Margin %

29. Furnaces, Inc. $20,000 + $5,000 (Profit) ----------------------------------- 40% = $62,500 $62,500 -------------------------- $2,500 = 25 Furnaces

30. Profit Percent Revenue Target Fixed Cost $ ---------------------------- Gross Margin % - Profit %

31. Furnaces, Inc. $20,000 ----------------------------------- 40% - 10% (Profit) = $66,667 $66,667 -------------------------- $2,500 = 27 Furnaces

33. Profit Point Calculator

34. Comparing Competing Products Fixed Costs = $20,000 Desired Profit = $5,000

35. Let's Take a Closer Look

38. Take a Break!

46. Profit Point Exercise Estimating Revenue

50. Strategy Selection Matrix Price Speed Quality Service Customer / Market Product Capacity

53. Strategy Fit Matrix Meets Customer Wants / Needs High Low Internal Capabilities High Winner Temptation (Solution seeking a problem) Low Challenge Foolish

68. Profit Point Exercise Sales Process

76. Kevin Nott , M.A. Business Strategy Coach [email_address] (801) 850-1716 www.GetProfitPointed.com