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CHAPTER 15
Strategic Challenges and Change for Supply Chains
Supply Chain Management: A Logistics Perspective (10e)
Coyle, Langley, Novack, and Gibson
© 2016 Cengage Learning. All Rights Reserved.
May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part.
Discussion Outline
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
2
Principles of supply chain management
Supply chain analytics and Big Data
Omni-channel
Sustainability
3-D printing
Supply chain talent management
Update on the Seven Principles:
The seven principles basically survive the test of time.
We still have a long way to go on supply chain strategy
implementation.
Technology and data will be the major game changer going
forward.
Principles of Supply Chain Management
3
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Source: Figure 15.1
Supply Chain Analytics & Big Data
Supply Chain Analytics and Big Data
From Data to Information to Understanding
One major topic of great contemporary interest is that of supply
chain analytics that center on taking a giant leap from data to
information, and then from information to understanding.
5
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Data
Information
Understanding
Unorganized facts that need to be processed
(e.g. levels of inventory at ends of financial periods)
Data that has been gathered, processed, organized & structured
in a given context (e.g. average levels of inventory and/or levels
of inventory by SKU)
Information that has been examined & studied in context of
specific business situations (e.g., inventory levels in relation to
overall economic conditions)
Supply Chain Analytics and Big Data
Supply Chain Analytics Maturity
6
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Source: Figure 15.2
Supply Chain Perspective
SC Analytics Maturity
High
Low
Operational
Strategic
Descriptive
Predictive
Prescriptive
Cognitive
Supply Chain Analytics and Big Data
Analytical Resources
7
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Level of
AnalyticsAnalytical ResourcesDescriptiveStandard and ad hoc
reportingData from supply chain partnersAlerts and
notificationsQuery/drill downPredictiveForecastingHeuristic
analysisSimulationStatistical analysisPredictive
modelingPrescriptiveStochastic optimizationScenario
planningCognitiveIBM Watson Analytics
Source: Figure 15.3
Supply Chain Analytics and Big Data
Big Data and the Supply Chain
8
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Big data may be thought of as the process of accumulating,
organizing and analyzing very large sets of data to identify
patterns, trends and other information of interest.
A primary goal of big data is to help organizations better
understand the information that resides within the data, and to
focus attention on those factors that are most relevant to making
well-informed supply chain decisions.
Images courtesy of Aico Groups
Omni-Channel
Omni-Channel
The omni-channel concept can be defined as “anytime,
anywhere, anyhow, and any device.”
10
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Images courtesy of St. Joseph Communications
Omni-Channel Retails
Strategies for Omni-Channel Retailers
11
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
One view of the customer regardless of whether it is a store or
internet purchase
Short-term forecasts based on understanding of what, where,
and when customers buy.
Seamless order entry and order management
One view of inventory for real-time inventory status availability
at all stocking points
Flexible fulfillment network in terms of delivery options,
meeting seasonal patterns, and handling returns
1
2
3
4
5
Store operations that replicate many of fulfillment center
operations while maintaining the focus of being a retail store.
6
Images courtesy of rishabhsoft.com
Sustainability
Sustainability
Sustainability requires companies to consider and manage the
impact that their supply chain has on both the ecological and
social environment in which they operate.
13
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Images courtesy of Buddha Jeans
Sustainability
The Business Case for Sustainability
14
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Regulation
Risk
Reputation
Profit
Legislation & Compliance
Short-term cost & Long-term supply
Brand loyalty, sentiment & awareness
Cost reduction & Competitive advantages
Images courtesy of First Alliance
Sustainability
Four “R’s” of Sustainability
15
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Sustainability
ApproachesDescriptionReuseReuse often requires disassembly,
which is a systematic method of separating a product into
constituent parts, components, subassemblies, or other
component parts. The parts or components may be reassembled
for reuse after cleaning, checking, and repair, or the individual
components may be reused.RemanufacturingRemanufacturing
essentially means that a product or part is returned to the market
as “good as new.” Auto parts, tires, and electronics are
frequently remanufactured.ReconditioningReconditioning
usually means returning used products to working order but not
“as good as new.”RecyclingRecycling generally refers to the
secondary use of materials. It usually includes glass bottles,
cans, newspapers, corrugated material, tires, etc. The recycling
is usually performed for individual households by municipal
government agencies
Source: Table 15.1
Sustainability
Reverse Flows: Key Observations
16
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Easy return as part of customer service policies.
Increased consumer recycling programs.
High obsolescence rate in technological products.
Reverse direction needs continual scrutiny to control and
reduce.
Cash / value from returns, and power of technology has not
received enough emphasis in return flows.
Global supply chains present both challenge and opportunity for
reverse flows.
3-D Printing
3-D Printing
Also referred to as “additive manufacturing,” 3-D printing has
exceptional potential not only to facilitate processes and
activities in the supply chain, but also to become a “game-
changing” innovation.
18
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Quick turnaround from design to production
Cost-effective production of small lots with special-purpose
tooling
Design flexibility for complex product structures
Ability to enable product customization
High costs of:
3-D printing machines
Maintenance
Materials
Advantages of
3-D Printing
Adoption Inhibitor of
3-D Printing
3-D Printing
Outlook
19
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Near Term
In the near-term, 3-D printing is advantageous for fit-to-scale
prototypes, low-demand parts with long lead times, and
inventory management.
Longer Term
In the longer-term, 3-D printing technologies may play a key
role in “open-source collaboration.”
3-D Printing
Strategic Impacts on Supply Chains and Logistics
20
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
1
2
3
4
5
6
7
8
9
10
11
12
13
Demand-driven
Customization/ Segmentation
Adaptability & Flexibility
Ranges of product types
Service & replacement parts
Workflows, value chains & processes
Decentralized supply chains
Total landed cost
Sustainability
Inventory
Small batch capabilities
Transportation
Globalization
Supply Chain Talent Management
Supply Chain Talent Management
Key Steps to Building A High Quality SCM Team
22
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Acquiring new staff
Developing talent
Fostering the advancement of top supply chain talent
Deploy active recruiting techniques such as building recruiting
relationships with leading universities, leveraging employee
referrals, and creating online communities via LinkedIn and
other sites to facilitate candidate interaction.
Development programs that include effective onboarding,
ongoing training, and individual guidance, coupled with a
strong culture of development and supply chain–human
resources collaboration.
Deploy a proactive combination of career guidance and
challenging assignments, while providing compelling SCM
advancement opportunities via logical career paths, retention
strategies, and succession planning.
Supply Chain Talent Management
Effective Talent Management
23
© 2016 Cengage Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Source: Figure 15.4
Linking People Strategy to Business Strategy
Summary
Supply chains are impacted by a wide variety of external and
internal factors, among which the importance of technology,
notably 3-D printing, to the future of SCM cannot be overstated.
Supply chains generate a wealth of data that can be transformed
into information and insight through the use of supply chain
analytics.
Strategies for success in the omni-channel environment start
with a new view of the customer and end with how order entry
and order fulfillment/delivery are executed.
A useful way to consider sustainability is on a broad functional
basis: inbound, production and operation, and outbound or
distribution.
A shortage of qualified supply chain talent requires a proactive
SCM talent management process to acquire, develop, and retain
key individuals.
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CHAPTER 15Strategic Challenges and Change for Supply Chains.docx

  • 1. CHAPTER 15 Strategic Challenges and Change for Supply Chains Supply Chain Management: A Logistics Perspective (10e) Coyle, Langley, Novack, and Gibson © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Discussion Outline © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2 Principles of supply chain management Supply chain analytics and Big Data Omni-channel Sustainability 3-D printing Supply chain talent management Update on the Seven Principles: The seven principles basically survive the test of time. We still have a long way to go on supply chain strategy
  • 2. implementation. Technology and data will be the major game changer going forward. Principles of Supply Chain Management 3 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Source: Figure 15.1 Supply Chain Analytics & Big Data Supply Chain Analytics and Big Data From Data to Information to Understanding One major topic of great contemporary interest is that of supply chain analytics that center on taking a giant leap from data to information, and then from information to understanding. 5 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Data Information Understanding Unorganized facts that need to be processed (e.g. levels of inventory at ends of financial periods)
  • 3. Data that has been gathered, processed, organized & structured in a given context (e.g. average levels of inventory and/or levels of inventory by SKU) Information that has been examined & studied in context of specific business situations (e.g., inventory levels in relation to overall economic conditions) Supply Chain Analytics and Big Data Supply Chain Analytics Maturity 6 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Source: Figure 15.2 Supply Chain Perspective SC Analytics Maturity High Low Operational Strategic Descriptive Predictive Prescriptive Cognitive
  • 4. Supply Chain Analytics and Big Data Analytical Resources 7 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Level of AnalyticsAnalytical ResourcesDescriptiveStandard and ad hoc reportingData from supply chain partnersAlerts and notificationsQuery/drill downPredictiveForecastingHeuristic analysisSimulationStatistical analysisPredictive modelingPrescriptiveStochastic optimizationScenario planningCognitiveIBM Watson Analytics Source: Figure 15.3 Supply Chain Analytics and Big Data Big Data and the Supply Chain 8 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Big data may be thought of as the process of accumulating, organizing and analyzing very large sets of data to identify patterns, trends and other information of interest. A primary goal of big data is to help organizations better understand the information that resides within the data, and to focus attention on those factors that are most relevant to making well-informed supply chain decisions.
  • 5. Images courtesy of Aico Groups Omni-Channel Omni-Channel The omni-channel concept can be defined as “anytime, anywhere, anyhow, and any device.” 10 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Images courtesy of St. Joseph Communications Omni-Channel Retails Strategies for Omni-Channel Retailers 11 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 6. One view of the customer regardless of whether it is a store or internet purchase Short-term forecasts based on understanding of what, where, and when customers buy. Seamless order entry and order management One view of inventory for real-time inventory status availability at all stocking points Flexible fulfillment network in terms of delivery options, meeting seasonal patterns, and handling returns 1 2 3 4 5 Store operations that replicate many of fulfillment center operations while maintaining the focus of being a retail store. 6 Images courtesy of rishabhsoft.com
  • 7. Sustainability Sustainability Sustainability requires companies to consider and manage the impact that their supply chain has on both the ecological and social environment in which they operate. 13 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Images courtesy of Buddha Jeans Sustainability The Business Case for Sustainability 14 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Regulation Risk Reputation Profit
  • 8. Legislation & Compliance Short-term cost & Long-term supply Brand loyalty, sentiment & awareness Cost reduction & Competitive advantages Images courtesy of First Alliance Sustainability Four “R’s” of Sustainability 15 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Sustainability ApproachesDescriptionReuseReuse often requires disassembly, which is a systematic method of separating a product into constituent parts, components, subassemblies, or other component parts. The parts or components may be reassembled for reuse after cleaning, checking, and repair, or the individual components may be reused.RemanufacturingRemanufacturing essentially means that a product or part is returned to the market as “good as new.” Auto parts, tires, and electronics are frequently remanufactured.ReconditioningReconditioning usually means returning used products to working order but not “as good as new.”RecyclingRecycling generally refers to the secondary use of materials. It usually includes glass bottles, cans, newspapers, corrugated material, tires, etc. The recycling is usually performed for individual households by municipal government agencies Source: Table 15.1
  • 9. Sustainability Reverse Flows: Key Observations 16 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Easy return as part of customer service policies. Increased consumer recycling programs. High obsolescence rate in technological products. Reverse direction needs continual scrutiny to control and reduce. Cash / value from returns, and power of technology has not received enough emphasis in return flows. Global supply chains present both challenge and opportunity for reverse flows. 3-D Printing 3-D Printing Also referred to as “additive manufacturing,” 3-D printing has exceptional potential not only to facilitate processes and activities in the supply chain, but also to become a “game- changing” innovation. 18 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 10. Quick turnaround from design to production Cost-effective production of small lots with special-purpose tooling Design flexibility for complex product structures Ability to enable product customization High costs of: 3-D printing machines Maintenance Materials Advantages of 3-D Printing Adoption Inhibitor of 3-D Printing 3-D Printing Outlook 19 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Near Term In the near-term, 3-D printing is advantageous for fit-to-scale prototypes, low-demand parts with long lead times, and inventory management. Longer Term In the longer-term, 3-D printing technologies may play a key role in “open-source collaboration.”
  • 11. 3-D Printing Strategic Impacts on Supply Chains and Logistics 20 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1 2 3 4 5 6 7 8 9 10 11 12 13 Demand-driven Customization/ Segmentation Adaptability & Flexibility Ranges of product types Service & replacement parts Workflows, value chains & processes Decentralized supply chains Total landed cost Sustainability Inventory Small batch capabilities Transportation Globalization
  • 12. Supply Chain Talent Management Supply Chain Talent Management Key Steps to Building A High Quality SCM Team 22 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Acquiring new staff Developing talent Fostering the advancement of top supply chain talent Deploy active recruiting techniques such as building recruiting relationships with leading universities, leveraging employee referrals, and creating online communities via LinkedIn and other sites to facilitate candidate interaction. Development programs that include effective onboarding, ongoing training, and individual guidance, coupled with a strong culture of development and supply chain–human resources collaboration. Deploy a proactive combination of career guidance and challenging assignments, while providing compelling SCM advancement opportunities via logical career paths, retention strategies, and succession planning.
  • 13. Supply Chain Talent Management Effective Talent Management 23 © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Source: Figure 15.4 Linking People Strategy to Business Strategy Summary Supply chains are impacted by a wide variety of external and internal factors, among which the importance of technology, notably 3-D printing, to the future of SCM cannot be overstated. Supply chains generate a wealth of data that can be transformed into information and insight through the use of supply chain analytics. Strategies for success in the omni-channel environment start with a new view of the customer and end with how order entry and order fulfillment/delivery are executed. A useful way to consider sustainability is on a broad functional basis: inbound, production and operation, and outbound or distribution. A shortage of qualified supply chain talent requires a proactive SCM talent management process to acquire, develop, and retain key individuals.