1. Using LinkedIn to
Grow Your Business
Ken Partain

2. LinkedIn for Business
About LinkedIn
Establishing Your Company Presence
Attracting Followers
Engaging with Followers
Amplifying Your Message
Analyze and Refine

3. About LinkedIn
Demographics
150M Registered Users – 50% Female - 50% Male
71% Income greater than $50k
37% Have some college
50% Have Bachelor's or Graduate Degrees
81% Age 35 and over
http://mashable.com/2012/03/09/social-media-demographics/

4. About LinkedIn
Quality Audience
Purchasing Power
Influential
Educated

5. About LinkedIn
Professional Context
75% use LinkedIn for business news and
company research
80% influence business decisions

6. About LinkedIn
What Members Want
An inside look at companies and products
To connect with colleagues, peers and other professionals
Solutions to problems
Industry Insights
Building personal brand

7. Establish Your Company Presence
Create Your Company Page

9. Establish Your Company Presence
Create Your Company Page
http://learn.linkedin.com/company-pages/
Write a Good Description
Choose Appropriate Categories
Create a Content Plan and Calendar
Set up Products & Services Pages

10. Attract Followers
Complete Profile for All Employees
Link to Company Page
Announce Page in Newsletter or Blog
Add Follow Button to Website

11. Get Active in Groups
Company Page Followers Belong to 13 Times
as Many Groups
Find Groups With Members of Your Ideal Target
Audience
Post Helpful Content and Questions
Support Member Driven Discussions

12. Engage Followers
Engage with Status Updates
Engages members are 50% more likely to purchase from
the company they are following
Keep Status Updates Brief
Post once per day to reach the majority of your unique
audience.
Morning updates receive highest engagement

13. Engage Followers
Master 3 Types of Content
Unique – Created by you or someone in your company
Linked – Created by a third-party
Sourced – Commissioned or co-created

14. Engage Followers
Unique Content
Blog Posts
Company Videos
Interviews with Executives
Webinars
Events
White Papers

15. Engage Followers
Linked Content
Industry News
Expert Third-party Research
News Coverage of Your Company

16. Engage Followers
Sourced Content
Educational or Informational Guest Posts from Partners
LinkedIn Polls
Cross Post from Groups
Product Tests
Testimonials

17. Amplifying Your Message
Like
Share
Comment
Recommend

18. Amplifying Your Message
Best Practices
Encourage followers to like or comment
Link to best-of lists
Invite customers to recommend your products
Post great videos
Ask questions that elicit a response
Become active in comments

19. Analyze and Refine
Track Metrics That Matter
Follower Stats
Page Stats
Impressions
Engagement Rate
Amplification Rate
Lead Generation
Follower Conversion

20. Connect with Us:
By email: kenpartain@wemakemarketingeasy.com
On Twitter: http://twitter.com/kenpartain
On Facebook: http://www.facebook.com/IPGSearchMarketing
On LinkedIn: http://www.linkedin/in/kenpartain
On Google+: http://EZ.com/IPGGooglePlus

21. Thank you!
Ken Partain
kenpartain@wemakemarketingeasy.com
512-651-2963