In this slideshare, we break down Robinhood's fantastic mobile user onboarding experience. It's by far our favorite one we've seen so far, so let's jump in.

3. Robinhood get’s right to
the 3 Important CTAs:
• Registration/Login
• Swipe for more info
• Try Demo

4. Robinhood get’s right to
the 3 Important CTAs:
• Registration/Login
• Swipe for more info
• Try Demo
It’s really clear what
they want you to
do…but they give you
options if you’re not
ready to commit yet.

5. Robinhood get’s right to
the 3 Important CTAs:
• Registration/Login
• Swipe for more info
• Try Demo
It’s really clear what
they want you to
do…but they give you
options if you’re not
ready.
I love that they prioritize
by size, color, and
positioning.
…Pretty…

6. Great! Free stock
trading.
That’s a very strong
value proposition.

7. Great! Free stock
trading.
That’s a very strong
value proposition.

8. Great! Free stock
trading.
That’s a very strong
value proposition.
Also they give a great
benchmark vs
competitors. $10 per
trade can really add
up.

9. “How is this possible?!”
Robinhood pre-
emptively answers
common user questions
and even throws in extra
disclosures (but hides
them behind a link)
Also they give a great
benchmark vs
competitors. $10 per
trade can really add
up.
Great! Free stock
trading.
That’s a very strong
value proposition.

10. Great! Free stock
trading.
That’s a very strong
value proposition to
open with.
“How is this possible?!”
Robinhood pre-
emptively answers
common user questions
and even throws in extra
disclosures (but hides
them behind a link)
The 4 dots clearly
indicate that there are
more pages to go
Also they give a great
benchmark vs
competitors. $10 per
trade can really add
up.
Great! Free stock
trading.
That’s a very strong
value proposition.

12. What’s the question
on users minds?
Security.

13. What’s the question
on users minds?
Security.
I’m loving that the app
addresses all your
concerns as they
arise. They’ve clearly
thought a great deal
about their
onboarding.

14. I’m loving that the app
addresses all your
concerns as they
arise. They’ve clearly
thought a great deal
about their
onboarding.
Member of an org that
doesn’t mean much to
me, but they do
guarantee protection
up to $500,000!
That works.
What’s the question
on users minds?
Security.

16. “But can’t I just use
Vanguard/Schwab/Etc
.?”

17. “But can’t I just use
Vanguard/Schwab/Etc
.?”
Again, they’re super
on top of user
sentiment and
questions

18. “But can’t I just use
Vanguard/Schwab/Etc
.?”
Again, they’re super
on top of user
sentiment and
questions
They clearly articulate
their advantage and
stress the importance
of mobile.

19. Now I’m on the last
page, but what if
users still aren’t ready
to sign up?

20. Now I’m on the last
page, but what if
users still aren’t ready
to sign up?
They can try the
demo!

22. I only see a CTA for
signing up. Again.

23. This explanation tells
me exactly what I can
do…But how?
I only see a CTA for
signing up. Again.

24. This explanation tells
me exactly what I can
do…But how?
I only see a CTA for
signing up. Again.
If you look closely, you
can see that this is a
card, not a static page.
Not a great design
but…

25. Pulling the page up
reveals a list.

26. Pulling the page up
reveals a list.
I would recommend
displaying a card that
is only partially
viewable without
scrolling

27. Like this

28. Like this

29. Like this
Or these.
Which imply
there’s more
content below

30. This card doesn’t give
any visual cues to
users’ ability to scroll
down

31. Okay. So now we
have a dashboard.
Let’s click on one of
these

32. This view gives us a
lot of good information
at a glance:
Current price
Trends
Gains/Losses today

33. This view gives us a
lot of good information
at a glance:
Current price
Trends
Gains/Losses today
Also there’s a very
obvious CTA to
purchase here.

34. This view gives us a
lot of good information
at a glance:
Current price
Trends
Gains/Losses today
Also there’s a very
obvious CTA to
purchase here.
Let’s click on 3
months to get a
bigger picture view

36. The colors change for
an overall downward
trend!

37. The colors change for
an overall downward
trend!
Coach marks also
appear to explain a
non-obvious gesture

38. The colors change for
an overall downward
trend!
Coach marks also
appear to explain a
non-obvious gesture
While Robinhood has
generally avoided
coach marks (a good
thing), non-obvious
gesture coaching
makes sense

39. The colors change for
an overall downward
trend!
Coach marks also
appear to explain a
non-obvious gesture
The colored dot
indicates where to
place fingers
While Robinhood has
generally avoided
coach marks (a good
thing), non-obvious
gesture coaching
makes sense

41. Dragging your finger
across shows
historical numbers.
Imprecise, but +10
cool points

42. Scrolling down, we
can see other
important stats and an
about section.

43. Scrolling down, we
can see other
important stats and an
about section.
Let’s click buy.

44. A simple UI for
checkout. Very clean
and less confusing
than most companies
in the field.

45. Once you enter the
number of shares,
you’re prompted to
review the order

46. Once you enter the
number of shares,
you’re prompted to
review the order
This makes a lot of
sense with mobile,
especially given the
clunkiness of mobile
controls.

47. On this confirmation
page, you can review
the order, but are
critically reminded
that this is a simulated
trade.

48. On this confirmation
page, you can review
the order, but are
critically reminded
that this is a simulated
trade.
As silly as it seems,
this reassurance is
necessary to remind
them that they’re not
about to make an
accidental purchase

49. On this confirmation
page, you can review
the order, but are
critically reminded
that this is a simulated
trade. Rather than utilize
another button to
complete the
purchase, Robinhood
helps avoid accidental
presses by
harnessing a swipe
gesture for
As silly as it seems,
this reassurance is
necessary to remind
them that they’re not
about to make an
accidental purchase

51. Lastly, they let you
decide whether to
sign up now, or
continue playing with
the service.