2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?
4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Customer List
and Ask Them
to Join Your
Mobile List
9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Auto
Maintenance
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List
10. Oil Change Shop
Flyers
Business Cards
Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to OILNOWand Get 10% Cash BackOn Your Purchase
11. Text Message Marketing Ideas
For Your Oil Change Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use
Appointment
Reminders to
Cut Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic
12. Text Message Marketing
Ideas
For Your Oil Change Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send
Customers
Helpful Auto
Tips from Time
to Time
Alert
Customers
About New
Services
Send
Customers
Auto Service
Reminders
13. Text Message Marketing
Ideas
For Your Oil Change Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes
to Direct
People to Your
Website or to
Your Shop
Hold
Contests
with Your
Mobile List to
Keep Them
Engaged
Implement a
“Forward to a
Friend” Coupon
Program
14. Text Message Marketing
Ideas
For Your Oil Change Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to
Your Customers
Interact
Efficiently
With Staff
Members
Conduct Client
Satisfaction
Surveys and
Polls
15. Different Types of Text Marketing
Uses for Appointments
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing Uses for
Appointments
16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
18. EXAMPLE
Ms. Smith, you
have an
appointment
with Oil Spot on
January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation
19. EXAMPLE
Mr. Jones, it’s
time for your
quarterly Oil
Change. Please
contact Oil Spot
at 555-555-5555
to schedule.
ReminderReminder
20. EXAMPLE
Mrs. Brown, I am
sorry, but we had
to cancel your
appointment with
Oil Change Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationCancellation
22. EXAMPLE
Spend $50 or
more at Oil Spot
and receive 10%
OFF your next
visit when you
show this text.
EXP 5/15
SpendSpend
MoreMore
23. EXAMPLE
Purchase an Oil
Change and
receive a new air
filter for $10 at
Car Spot when
you show this
text. EXP 5/15
PurchasePurchase
MoreMore
24. EXAMPLE
Come in to Oil
Spot for an oil
change and get a
Car Wash for
FREE. EXP
5/15
Get aGet a
FreebieFreebie
25. Reduce “No-Shows”
Ability to Fill More Canceled
Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders
26. Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Oil Change
Shop’s Name in Your Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember
27. Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid
28. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com
Notas do Editor
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily