1. Dimensions of hotel choice criteria: Congruence between business and leisure travelers Presenter: Hsin-Pei Pan Instructor: Dr. Pi-Ying Hsu Date:November 10, 2008

6. Research Question Do business and leisure guest utilize similar underlying factors in choosing a hotel?

7. Methodology Respondent who has had stayed in a hotel at least twice a year Residents of a metro area in Southeast Period: 2 weeks Questionnaire

8. Usability Copies of questionnaire Total Questionnaires 500 Usable Questionnaires 341 Business Purpose 89 Leisure Purpose 252

9. Demographic data-business 74% Frequency of staying in a hotel (4/yr) 2.23 nights/average Nights per stay 94% Reservations advance 35% Age (18~34 yrs) 60% Married 62% Gender (Male) 57% Income (US$45,000/yr) 70% Education (College)

10. Demographic data-leisure 35% Frequency of staying in a hotel (4/yr) 2.46 nights/average Nights per stay 78% Reservations advance 60% Age (18~34 yrs) 48% Married 41% Gender (Male) 24% Income (US$45,000/yr) 36% Education (College)

11. Result Business travelers Leisure travelers General amenities 1 1 Convenience 2 3 Core service 3 2 Room amenities 4 5 Ambiance 5 4

13. Reflection Uncertainty! Level

14. Reflection Uncertainty! Price