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ISG’s Online Marketing Portfolio

isg.us   |   877.730.7066
Big Thinking. Big Results.
                                     Our philosophy is really quite simple:
                                     Offer cutting-edge online marketing
                                     services that deliver results.


 Pay for results, not aspirations!
 At ISG, we roll up our sleeves and get into the nitty-gritty of online marketing.
 Our full-service offerings ensure that your business is represented as you want.

 And that’s why we are different. Think of us as your trusted business partner that
 acts like an extension of your marketing department.




                                                                                      1
About ISG: Our Expertise
Established in 1998, ISG is an end-to-end online marketing agency.
Our award-winning team of business, marketing, and creative
professionals, partner with clients around the globe.

We are experts in developing overall online marketing strategies:
     Online brand positioning
     Website design, development, and management
     Email campaign services
     Social media services (Facebook sites, Twitter, Foursquare, blogs)
     Call and form lead generation
     Search engine optimization (SEO)




                                                                           2
Link: http://schoolofrock.com
Case Study: Website Design, Development


School of Rock
ISG designed the School of
Rock website from the
ground up.

• Integrated site navigation functionality,
  search engine optimization strategy,
  and cutting edge creative

• Online marketing platform was built by
  ISG to leverage content from the SOR
  website and integrate it with SEO
  efforts

• Launch of the new site was
  coordinated with SOR developers




                                                                       3
Link: http://schoolofrock.com/offer/chatham
Case Study: SEO & Website Design, Development – Franchisee Campaign


School of Rock Local Campaign
ISG created individual
marketing campaigns for local
School of Rock franchisees.
                                                                                             Call lead
                                                                                             generation
• Targeted specific regions each
  franchisee serviced to maximize
  qualified lead generation                                                                  Form lead
                                                                                             generation
• Implemented a call-to-action form to
  generate online leads

• Launch of the new site was coordinated
  with SOR developers

• Online marketing platform was built by
  ISG to leverage content from the SOR
  website and integrate it with SEO efforts
  (call and form tracking)




                                                                                                             4
Link: http://dewaltmobilelock.com
Case Study: Website Design, Development


DeWALT Mobile Lock                           Account login functionality


ISG integrated call lead
generation, video capabilities,
login functionalities, and
informational text into this
crisp, professional site.

• Important information for customer s is
  incorporated in the homepage without
  overwhelming the user experience

• Streamlined design meets corporate
  standards while allowing the Mobile Lock                            Call lead
  brand to have a unique personality                                  generation




                          Well organized
                            information
                                                                       Call to
                                                                       action

                                                                       Featured
                                                                       video




                                                                                 5
Link: http://www.b2rmusic.com
Case Study: Website Design, Development


Bach to Rock
After the development, CMS
implementation, and initial
launch, ISG provided Bach to
Rock with training to manage
their site content in-house.




                                          (original site built by ISG)



                                                                                                  6
Link: http://on.fb.me/i5w9U0
Case Study: Social Media Design, Development – Facebook


Sylvan Learning
ISG took Sylvan’s social
media marketing to the next
level by developing an
interactive Facebook site
with customized sections, a
blog, and contact forms.




                                                                            Dynamic &
                                                                            interactive
                                                                            navigation

                           Customized
                            page tabs



                     The campaign has
                   received a following
                         of loyal users


                               Call to action “Like “ Page
                                     increases conversion
                                         of visitors to fans
                                                                                       7
Link: http://www.LesRoches.cc
Case Study: Website Design, Development – International Campaign


Les Roches                                                         Available in 6 languages


ISG developed a robust
online marketing website for
Les Roches International
School of Hotel Management.

• Site content and templates were
  implemented in 6 languages

• Professional, clean website design

• Primary site traffic is from search
  engine marketing, also developed by
  ISG’s Google AdWords Certified media
  team




                                                                           Call to action and
                                                                         form lead generation




                                                                                                 8
Link: http://bit.ly/hTb517
Case Study: Website Design, Development


Sylvan’s Ace It
ISG worked closely with Ace
It’s management team to
realize the vision for their
brand’s first website.

• Ace It site was developed to
  complement its parent site,
  SylvanLearning.com

• User-friendly custom navigation

• Optimized for search engine results




                                                Call to action




                                                               9
Contact
Want results? Call us today.
Jenna Kaufmann              Nadine Mohney          Kara Dipietro
jenna.kaufmann@isg.us       nadine.mohney@isg.us   kara.dipietro@isg.us
410.843.8350                410.843.8878           410.843.6329

isg.us   |   877.730.7066




                                                                          10

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2011 ISG Online Marketing Portfolio

  • 1. ISG’s Online Marketing Portfolio isg.us | 877.730.7066
  • 2. Big Thinking. Big Results. Our philosophy is really quite simple: Offer cutting-edge online marketing services that deliver results. Pay for results, not aspirations! At ISG, we roll up our sleeves and get into the nitty-gritty of online marketing. Our full-service offerings ensure that your business is represented as you want. And that’s why we are different. Think of us as your trusted business partner that acts like an extension of your marketing department. 1
  • 3. About ISG: Our Expertise Established in 1998, ISG is an end-to-end online marketing agency. Our award-winning team of business, marketing, and creative professionals, partner with clients around the globe. We are experts in developing overall online marketing strategies:  Online brand positioning  Website design, development, and management  Email campaign services  Social media services (Facebook sites, Twitter, Foursquare, blogs)  Call and form lead generation  Search engine optimization (SEO) 2
  • 4. Link: http://schoolofrock.com Case Study: Website Design, Development School of Rock ISG designed the School of Rock website from the ground up. • Integrated site navigation functionality, search engine optimization strategy, and cutting edge creative • Online marketing platform was built by ISG to leverage content from the SOR website and integrate it with SEO efforts • Launch of the new site was coordinated with SOR developers 3
  • 5. Link: http://schoolofrock.com/offer/chatham Case Study: SEO & Website Design, Development – Franchisee Campaign School of Rock Local Campaign ISG created individual marketing campaigns for local School of Rock franchisees. Call lead generation • Targeted specific regions each franchisee serviced to maximize qualified lead generation Form lead generation • Implemented a call-to-action form to generate online leads • Launch of the new site was coordinated with SOR developers • Online marketing platform was built by ISG to leverage content from the SOR website and integrate it with SEO efforts (call and form tracking) 4
  • 6. Link: http://dewaltmobilelock.com Case Study: Website Design, Development DeWALT Mobile Lock Account login functionality ISG integrated call lead generation, video capabilities, login functionalities, and informational text into this crisp, professional site. • Important information for customer s is incorporated in the homepage without overwhelming the user experience • Streamlined design meets corporate standards while allowing the Mobile Lock Call lead brand to have a unique personality generation Well organized information Call to action Featured video 5
  • 7. Link: http://www.b2rmusic.com Case Study: Website Design, Development Bach to Rock After the development, CMS implementation, and initial launch, ISG provided Bach to Rock with training to manage their site content in-house. (original site built by ISG) 6
  • 8. Link: http://on.fb.me/i5w9U0 Case Study: Social Media Design, Development – Facebook Sylvan Learning ISG took Sylvan’s social media marketing to the next level by developing an interactive Facebook site with customized sections, a blog, and contact forms. Dynamic & interactive navigation Customized page tabs The campaign has received a following of loyal users Call to action “Like “ Page increases conversion of visitors to fans 7
  • 9. Link: http://www.LesRoches.cc Case Study: Website Design, Development – International Campaign Les Roches Available in 6 languages ISG developed a robust online marketing website for Les Roches International School of Hotel Management. • Site content and templates were implemented in 6 languages • Professional, clean website design • Primary site traffic is from search engine marketing, also developed by ISG’s Google AdWords Certified media team Call to action and form lead generation 8
  • 10. Link: http://bit.ly/hTb517 Case Study: Website Design, Development Sylvan’s Ace It ISG worked closely with Ace It’s management team to realize the vision for their brand’s first website. • Ace It site was developed to complement its parent site, SylvanLearning.com • User-friendly custom navigation • Optimized for search engine results Call to action 9
  • 11. Contact Want results? Call us today. Jenna Kaufmann Nadine Mohney Kara Dipietro jenna.kaufmann@isg.us nadine.mohney@isg.us kara.dipietro@isg.us 410.843.8350 410.843.8878 410.843.6329 isg.us | 877.730.7066 10