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Reputation At Risk Brisbane2010
1.
Reputation Managing
Online Feedback about your Restaurant, Cafe, Hotel, Club with Ken Burgin ProfitableHospitality.com at Risk
2.
What we want
online…
3.
What we fear!
4.
How easy it
is to post negative video online...
5.
6.
Now everyone’s a
food critic!
7.
Monitor Government Sites…in
Queensland?
8.
The Name &
Shame register is easily accessed on iPhone
9.
“ Online disinhibition
effect” Definition: people online are more focused on themselves and their emotions
10.
Likelihood... Consequence... Assess
the Risk... Almost Certain Likely Possible Unlikely Rare Catastrophe Major Moderate Minor Inisignificant
11.
Monitor mention of
your name and others on the web…
12.
13.
Monitor Twitter with
relevant tools
14.
15.
www.eatability.com.au
16.
17.
18.
19.
Give people a
chance to comment…
20.
Many of the
comments will be positive!
21.
Dominate
Google’s Page #1
22.
23.
24.
25.
Get listed… www.eatability.com.au
www.truelocal.com.au
26.
27.
www.menulog.com.au www.lifestylefood.com.au
28.
Make it easier
to complain...
29.
Regular online surveys...
www.SurveyMonkey.com How reliable is your Mystery Customer Survey?
30.
Manage YOUR
profile…
31.
32.
Add your CV
to Linkedin.com – this ensures that a Google search for your name will come up the way you want it to!
33.
34.
Thank You!
Ken Burgin www.ProfitableHospitality.com