Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.

1. Crash Course:
Free vs. Paid
Hiring Tools on LinkedIn
November 3, 2015

2.  Everyone on the line is muted.
 Please type questions into the chat box
addressed to All Panelists.
 Dedicated Q&A at the end.
 Use #hiretowin to share learnings from
today’s webinar!
 The presentation & recording will be sent
via email after the webinar.
Housekeeping notes:

3. Katy Homanick
Account Executive
Linkedin.com/in/katyhomanick
Suzanne Tran
Sr. Marketing Manager
Linkedin.com/in/suztran
Hi! It’s nice to meet you.

4. 4
Professionals use LinkedIn to…
Identity
Build a
Professional identity
Network
Connect with
professionals globally
Knowledge
Consume or publish
professional content

5. Paid (premium) tools to
SellHire Market
• Find top candidates, faster
• Contact qualified candidates
directly
• Build relationships with prospective
hires
Talent Solutions
• Engage audience with relevant
content and advertisements
• Send highly visible marketing
InMail campaigns
• Leverage marketing insights to
inform your marketing strategy
Marketing Solutions
• Find leads & accounts in your
target market
• Get real-time insights for warm
outreach
• Build trusted relationships with
customers & prospects
Sales Solutions

6. Today’s focus is
Hire
Leveraging free tools & Talent
Solutions
• Find top candidates, faster
• Contact qualified candidates
directly
• Build relationships with prospective
hires
Hiring
Managers
Talent
Pros
① Grow Team
62% SMBs expect hiring volumes
to increase in 2016
② Build Brand
72% SMBs say employer brand
has significant impact hiring great
talent
* 2016 Global Recruiting Trends

7. Companies with a strong brand
50%
Attract more talent
More qualified
applicants with a strong
talent brand
28%
Lower turnover rate
compared to weak
brands
Increase retention
1-2x
Hire faster
Faster time to hire
compared to weak
brands
50%
Lower cost per hire
Decrease in hiring
spend compared to
weak brands
Members are 61% more likely to share your information
as a result of following your company
* LinkedIn research, 2013

8. Free vs. paid:
Building a brand
You &
Company Connections Candidates
Customers
Your
Brand
• Articles
• Videos
• Images / photos
• Presentations
• Blog posts
• Infographics
• Guides
• Reviews
• Lists
• How-tos
• eBooks
• Case studies
• Podcasts
• Research / data
• Tip sheets
• Product info
Company Page
Status Updates
Groups
Pulse
SlideShare

9. Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
② Create Career Page
Enhance your Company Page and strengthen
your employer brand, and attract top talent with
dynamic content based on candidate profiles.
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
Free
1
2
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

10. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with
one status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1
or more updates
Benefits
① Directly engage your audience
② Expand business visibility
③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Free Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
• Enhance post visibility
• Highlight post as “Sponsored”
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

11. LinkedIn Groups
Fast-track your company’s reputation as an industry leader
Resources
① Start a Group
linkedin.com/groups/
② Learn more about Groups
bit.ly/linkedingroups101
③ Get the guide
http://bit.ly/groupsguide
Benefits
① Create a new community
② Attract thousands of like-minded
③ Increases awareness & engagement
④ Drives traffic and leads
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
4x more profile views
from out-of-network
85 new conversations
per minute

12. Pulse
Publish personalized daily news to the right audience
Resources
① Download the app
Visit the App Store or Android Play Store
② Visit Pulse
bit.ly/visitpulse
Benefits
① 380+ million professionals
② Delivers your content to relevant
contacts via recommendations
③ Greater visibility with alerts
④ Builds a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

13. SlideShare
Discover, share, and present presentations and infographics
Resources
① Learn more
bit.ly/slideshareforsmbs
② Get started
SlideShare.com
Benefits
① Reach 70+ million professionals
② Additional outlet to build thought
leadership
③ Traffic and lead generator
④ Builds a strong brand
Free
Suzanne Tran
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

14. Free vs. paid:
Grow your team
You &
Company Top Candidates
#Followers
Career
Pages
Targeted
Media
Employee
Ads
Content
Updates
BUILD ENGAGE RECRUIT
Relevant
Jobs
Recruiter
Work With Us Ads Career Pages Job Slots Recruiter

15. Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
1 2
3
Get seen when candidates research or connect with
one of your employees.
Reach passive talent based on action
Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional
ads, driving interested professionals to your jobs,
Career Page, and other destinations
Feature your most relevant jobs Strengthen your talent pipeline

16. Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Ideas: Market your job on…
① Company page – Company Update
② Employee profiles – Status Updates
③ Groups – Open Jobs posting
No Free Ads

17. Free vs. Paid:
Grow Your Team
You &
Company Top Candidates
#Followers
Career
Pages
Targeted
Media
Employee
Ads
Content
Updates
BUILD ENGAGE RECRUIT
Relevant
Jobs
Recruiter
Work With Us Ads Career Pages Job Slots Recruiter

18. Career Pages
Personalized experience just for candidates
Advertising
Work With Us Ads
Paid: Career PageFree: Company Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
1
1

19. Career Pages
Personalized experience just for candidates
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3
4
Use LinkedIn data to personalize your audience's
experience based on who they are, what they do, and
more.
Personalized for your audience Bring your employer brand to life Get your jobs out to more people
Let your employees tell the story of your company
culture, business, or who you’re looking for in video
testimonials.
Feature your job posts right where interested prospects
can find them — on your company’s Career Pages.

20. Free vs. paid:
Grow your team
You &
Company Top Candidates
#Followers
Career
Pages
Targeted
Media
Employee
Ads
Content
Updates
BUILD ENGAGE RECRUIT
Relevant
Jobs
Recruiter
Work With Us Ads Career Pages Job Slots Recruiter

21. Job Slots vs. Job Posts
Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Job Posts
Job Slot Job Post
Promote unlimited jobs in 1 “slot” for any
amount of time within 12 months. Unlimited
edits and interchangeable jobs.
Promotes just 1-job posting with minimal
modifications. Post for 30-days.
Posting time Up to 12 months 30 days
Interchangeable jobs posting X
Data ownership
(personal vs. company account)
X

22. Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Target top candidates
Harness all the power of LinkedIn’s data to promote
your jobs to just the right candidates.
Feature Jobs on homepage
Attract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career Page
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
your jobs.
Job Slots and Posts

23. Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Feature Jobs on Jobs homepage
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
their way to you.
Reach candidates in their inbox
Want to take your job posts further? Amplify your reach
by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search App
Then, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates
who are actively searching for jobs.
Job Slots and Posts

24. Free vs. paid:
Grow your team
You &
Company Top Candidates
#Followers
Career
Pages
Targeted
Media
Employee
Ads
Content
Updates
BUILD ENGAGE RECRUIT
Relevant
Jobs
Recruiter
Work With Us Ads Career Pages Job Slots Recruiter

25. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up to
3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Who’s viewed your profile
Discover professional opportunities, business deals, and
possible new ventures
See the last 5 people who viewed your profile in
the last 90 days
See all the people who viewed your profile in the last 90
days
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match
your search criteria
Not available 50 alerts daily
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
1
2
3
4
5
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
6

26. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Search limitations
Gain access to more search results
Search is limited
PaidFree
Sourcing candidates
Recruiter

27. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Zero in on top candidates
Apply search filters to cut through to the best
PaidFree
Sourcing candidates
Recruiter

28. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Contact candidates with InMail messages
Reach out to professionals with no introduction or contact info required
Free Paid
150 InMails / mo. + mass mail + templates1st degree connections only
Patrick smith
Katy Homanick
Lou Binder
Followers are 2x more likely to respond to an InMail
2x
Sourcing candidates
Recruiter

29. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Who’s viewed your profile
Reach out to professionals with no introduction or contact info required
Free Paid
Katy HomanickSuzanne Tran Junesung Lee
All people in last 90 daysLast 5 people in last 90 days
Katy HomanickSuzanne Tran Junesung Lee Mary Dunn
Sourcing candidates
Recruiter

30. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Candidate search alerts
Get alerts listing matched candidates (up to 50 daily)
Sourcing candidates
Recruiter
Mary Dunn
Chris Smith
Drew Ehresman
“Engineer”
Mary Dunn
Chris Smith
Drew Ehresman
“Engineer”

31. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Manage your jobs and organize candidates
Keep tabs on your activity for different open jobs with the Projects feature
Your clipboard keeps you from losing track
of candidates.
Save search results to your clipboard, or a
project from the search results list

Summary activities reports shows who
you’ve messaged, saved searches and
profiles, and more.
Sourcing candidates
Recruiter

32. Summary
Free & paid hiring tools
You &
Company
Candidate
Connections
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions

33. Let’s connect!
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and hire top candidates. Contact
us to learn more.
Call
855-655-5653
or visit
bit.ly/contacttalentsolutions
Katy Homanick
Account Executive
Linkedin.com/in/katyhomanick