A presentation given to teachers of high school English at the 2011 CITE conference at Ridley College in St. Catharine's, Ontario.

1. The Future of Media
Kat Tancock | CITE 2011
April 16, 2011

2. “If it's called the USA Today, why
is all the news from yesterday?”
– Stephen Colbert

3. 80% of Canadians aged 16+ used the
internet for personal reasons in 2009.
96% of them went online from home.
75% of them went online every day.
http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm

4. 92% of Canadian home internet
users accessed the internet through
a high-speed connection.
http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm

5. Of Canadian home internet users:
✤ 70% searched for health information
✤ 68% viewed news or sports
✤ 50% ordered goods and services
✤ 32% listened to the radio
✤ 31% watched or downloaded TV or movies
✤ 27% contributed content by writing blogs, posting
photographs or joining discussion groups
http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm

6. 59% of Americans get their daily
news from a combination of offline
and online sources.
http://pewinternet.org/Reports/2010/Online-News.aspx

7. 33% of cellphone
owners access news
from their cellphones.
http://pewinternet.org/Reports/2010/Online-News.aspx

8. 37% of internet users have
contributed to the creation of
news, commented about it, or
shared it via social media.
http://pewinternet.org/Reports/2010/Online-News.aspx

9. 65% of U.S. internet users have
paid for online content.
But 81% of Canadians say they
won't pay for online news.
http://pewinternet.org/Reports/2010/Paying-for-Content.aspx
http://www.cbc.ca/news/technology/story/2011/04/13/technology-internet-news-online.html

10. The old way of
reading
✤ Scarcity of information
✤ Small number of
gatekeepers
✤ One thing at a time
✤ Trusted expertise
✤ Limited distractions
✤ Physical objects

11. The new way of
reading
✤ Infinite information
✤ Infinite sources
✤ Simultaneous consumption
✤ Trusted "real people"
✤ Constant distractions
✤ Everything in your pocket

12. Expectations are
high.
✤ Portability across platforms
✤ Immediacy and immersion
✤ Sharing and conversation
✤ Interactivity
✤ Local relevance
✤ Low (or no) cost

13. Trends to look out for

14. Interactivity
http://www.bbc.co.uk/news/world-12849630

15. Crowdsourcing and UGC
http://www.tripadvisor.com/Tourism-g147247-Aruba-
Vacations.html#25535129

16. Aggregation
http://www.cbc.ca/news/politics/canadavotes2011/

17. Synchronous media usage
https://twitter.com/#search?q=%23bl11

18. Location-aware media
http://geopollster-
canada.com/

19. High-speed interactions
http://www.cbc.ca/news/yourcommunity/2011/04/helena-guergis-was-she-treated-
fairly.html

20. Emergence of new forms
http://twitter.com/arjunbasu

21. Where do we go from here?

22. Don't assume the kids know
what they're doing online.

23. Read. Think. Write. Edit. Repeat.

24. Start a blog

25. Take pictures and shoot video

26. Use social media

27. Manage your search results

28. Reconsider J-school

29. Get experience

30. “The challenge for those who are, or
who aim to be, journalists is to find a
way to afford to do what you ought
to do, what you want to do and what
society desperately needs you to do.”
– Alan D. Mutter
http://newsosaur.blogspot.com/2009/03/best-and-worst-time-for-journalism.html