As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard? This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!

1. TOP 8 TIPS to a SENSATIONAL email marketing campaign

3. Sit down with your team, or if you’re a sole trader, with some quiet time and consider how your business can benefit most from email marketing.

5. Every time you send and email campaign, you’re asking your customers to stop what they’re doing, and give you their full attention.

11. Set your image size (ie “width=“100px height=“200px”) so they appear the correct size and your email design keeps its ‘shape’ when images are disabled.

12. Set the back ground colour so there are no big ugly white spaces when images are disabled.Images Disabled Images Enabled

14. If an email client cannot find enough text content to ‘read’ within an email, often it will send it to the junk folder.

15. Use text where possible.

17. Take internal data that has been ‘lying around’ and add it to your active database.

19. You don’t know the source, age or quality of these lists – or who else has purchased them.

20. You risk high complaints (clicks on the ‘report spam button), which will quickly destroy your sender reputation and get all your messages blocked to all subscribers, even those who actually like receiving your emails. There is no quick fix to relationship building!

22. In person.

23. At events

24. On your website.

25. On social media sites.

26. On the phone.

28. Collect additional and information when you collect the email addresses. Eg. Postcode, Industry sector, purchase type etc.

30. Your customers are unique to your business. Consider when they will most likely be receptive to your message and your call to action.

34. A short, punchy subject line should encourage a reader to open your email within seconds.

36. Instead, use the pre-header to build value, interest and excitement in your message – use it as an added.

37. A correctly worded pre-headers builds on your email subject line and helps your reader, especially your mobile reader, decide whether to read your email.

39. From NameIdentifies the business clearly

41. Permission 7 ? Is your email database COMPLIANT

44. Clear BrandingEasy to identify

46. Deal with unsubscribe requests promptly.

48. Permission 7 All email marketers should be familiar with the Act 2003 Spam Act 2003: A practical guide for business The National Office for the Information Economy (NOIE) has prepared this guide in consultation with the business community to provide practical information about the Spam Act and guidance on steps that may be taken to assist in complying with it. CLICK HERE TO VIEW ONLINE

50. What action do you want your customer/reader to take?

52. Web and email content should have 50% of the word count, to its paper equivalent.

53. According to research done at Stanford University, 79% of users scan the page instead of reading word for word, focusing on headlines, summaries and captions.

54. Use clean headings and subheadings, and use point format where possible.

55. Keep it short and punchy to avoid losing peoples attention.