Given at a Third Sector conference as a journalist's snapshot of raising awareness online.

1. Raising awareness
online
Hello? Can anyone hear me?
Kate Day
Communities Editor
Telegraph.co.uk

2. News used to be a
one-way trip
Photo: kayugee on Flickr

3. Many-to-many
communication
Photo: RobYoung on Flickr

4. Old media, new media
or social media?

5. Old media, new media
or social media?
• Broadcast using journalists

6. Old media, new media
or social media?
• Broadcast using journalists
• Broadcast yourself

7. Old media, new media
or social media?
• Broadcast using journalists
• Broadcast yourself
• Conversation

8. Broadcasting using
journalists
Photo: ScottieT812 on Flickr

9. Broadcast yourself

10. Broadcast yourself

11. Broadcast yourself
• SEO

12. Broadcast yourself
• SEO
• Share your story

13. Broadcast yourself
• SEO
• Share your story
• Link out

14. Broadcast yourself
• SEO
• Share your story
• Link out

15. Join the conversation

16. MPs’ expenses
Photo: Brendan Lally on Flickr

17. For more...
• telegraph.co.uk/kateday
• twitter.com/kate_day
• flickr.com/kate_day