The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Business Intelligence Role Decision Making
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2. Stevens President, CFO, Professors wants to know…. Which school is running into biggest loss ? Why utilities T ransportation, wage bill so high? Whe re are majority of students coming, US state, country? Which students are most likely to go to N.Y.U, Fo r dham? How to Save that situation? Should new courses like 635, 636 be int roduced? Is there industry demand For these? Will it add revenue & margins? Open house sessions promotions done effectively & a re they Generating revenue ? Is se rvices of registration, Admission Process, grades, info rmation, being done e ffectively via Stevens Web?
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5. Is Data Warehouse needed @ Stevens? At Stevens is the process of transforming data into information and making it available to users in a timely enough? Is it happening? Do we need change ? Data Information
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9. Scattered Data in different systems – Registrar office to Admissions to Fee to Finance – Graduate Admissions to School data & flies.
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11. Future – Data from different sources brought to single place (Datawarehouse) & then redistributed with a click of mouse School – Deptt Subjects – P rofessors related Data Registrar, ISSS, Health, Administration, Finance, Library - office Data Admissions-office Data
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15. Fact, Dimensions Tables Table Name Type Updated Time Time Dimension Decision Dimension Weekly Reply Dimension Weekly Applicant Dimension Weekly Program Dimension Weekly Attended_School Dimension Citizen Dimension Weekly Application_Detail Fact Weekly
16. Cube Year Fall, Spring, Summer 1/2 School 609 620 636 750 681 623 Citizen US H F1 Dimensions: School, Citizen, Time Hierarchical summarization paths Program Citizen Time School International 2006/7 Domestic Department Region Fall / Spring Subject Citizen / Grad / F1 / J1 / H1 Entering / Alumni
17. A Visual Operation 10 47 30 12 Howe A rts Engine US F1 H1 1/1 4/1 8/25 Term Term Region School
18. “ Slicing and Dicing” School Admission Citizen Admin Finance registrar Engine ering A rts Howe US H1 F1 Stevens School Slice
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22. User - BI Portal or SQL or Excel or Word CFO – Which school is running into biggest loss- BI po rtal , Excel g raph Students – Is application app roved? Use Excel, Wo rd, Online app CEO - Which students are most likely to go to N.Y.U, Fo r dham? Use Excel, BI po rtal Head of Deptt – Should new courses like 635, 636 be int roduced? Excel, BI po rtal Promotions – Excel, Word Registration office, Admission office, ISSS, Library – Excel, BI po rtal , HTML, Web applications