The key trends for the increasingly mobile, location aware, multi-screen, connected world.

1. Mobile Next.
Karri Ojanen
@karrio
FINNFORMATION

2. A smartphone has
more computing power than
all of NASA in 1969.
Michio Kaku, “Physics of the Future”
FINNFORMATION

3. About Me
User experience designer, interaction design director
Worked in Canada, USA, UAE, and Finland
Worked with major brands, wireless operators, phone
manufacturers, startups and NGOs
FINNFORMATION

4. Smartphone penetration:
51% in the UK
44% in the US
33% in Canada
Google, Our Mobile Planet, 2012
FINNFORMATION

5. Growing faster than
any other technology:
5.3 billion mobile subscriptions
worldwide.
UN Telecommunications agency, 2010
Photo: John Morris (CC)
FINNFORMATION

6. It doesn’t need to be
a smartphone:
people in the developing world
are using mobile phones
in innovative ways.
Photo: David Dennis (CC)
FINNFORMATION

7. The total number of SMS
sent globally
tripled between 2007 and 2010.
UN Telecommunications agency, 2010
Photo: Orlando Gabaglio (CC)
FINNFORMATION

8. Context and
Use Cases.
FINNFORMATION

9. 1.3 billion use
the mobile Internet.
Picture: DonkeyHotey (CC)
FINNFORMATION

10. People access the Web
using whatever device makes sense
to them at the time.
Photo: Intel Free Press (CC)
FINNFORMATION

11. Responsive web
makes sense…
FINNFORMATION

12. …but not as an end-all, be-all solution.
Scaling the size of the site as the screen
shrinks/grows is one thing.
Context, use cases, experience are another.
FINNFORMATION

13. “We are moving from millions
of computers connected by the Internet to
one huge computer that is the Internet.
Every device will be a window into it.”
Graeme Wood
Photo: Casaleggio Associati (CC)
FINNFORMATION

14. People demand access
and real value
in return for their data.
For real value, they’re willing to share.
Photo: ibmphoto24 (CC)
FINNFORMATION

15. Lessons learned:
“I’ve been a Verizon Wireless customer for years…
Why do they not know how to help me in the store
with the information they’ve collected?”
Photo: Old Shoe Woman (CC)
FINNFORMATION

16. Today’s consumers own multiple devices
and move seamlessly between them throughout the day.
Photo: Jeffrey Riehle (CC)
FINNFORMATION

17. Start on smartphone…
…continue on desktop/laptop…
…complete on tablet.
People take a multi-channel path to purchase.
Start on desktop/laptop…
…continue on tablet…
…complete on smartphone.
FINNFORMATION

18. Mobile + Location Aware + Social + Multi-Screen + Internet of Things
Individual smart objects interconnect to form a personal ecosystem.
Photo: ITU – International Telecommunication Union (CC)
FINNFORMATION

19. Design.
FINNFORMATION

20. Mobile design is about subtleties:
Fewer options = simple and more effective UI
Photo: Jeffrey Riehle (CC)
FINNFORMATION

21. Reuse learnt behaviours.
Reuse interactions inherent in the device.
Photo: Jeffrey Riehle (CC)
FINNFORMATION

22. Sweat the details.
The brain does notice. The bar for new apps is set high.
FINNFORMATION

23. It’s a blank canvas, defined by its software.
Instead of copying the old, try something new.
FINNFORMATION

24. Thank You.
FINNFORMATION