1. TGI Worldpanel
A common language linking
the media industry and their clients
Understand the consumers of almost
any FMCG brand
Define your clients’ targets based on
their purchase behaviour and brand
expenditure
Fine tune category targeting by retailer
Extensive brand coverage on a sample of
30,000 main shoppers
Details overleaf > > >

2. TGI Worldpanel
TGI Worldpanel brings together the scanned FMCG household purchase data of Kantar
Worldpanel panellists with the full broad range of consumer insight available on TGI.
The Kantar Worldpanel sample of 25,000 is fused to c. 30,000 ‘main shoppers’ from the
TGI study sample.
Beyond simple buying information, the purchase data encompasses average spend by
category and where people shop across specific categories. Combined with TGI data,
this creates an extremely robust dataset offering an unprecedented level of insight into
those who purchase FMCG brands in Britain, including:
• Demographics
• Product usage
• Media habits
• Leisure activities
• Attitudes
Two industries –
one language A ‘holy grail’ of insight
Brand owners and manufacturers By bringing together two of the leading
tend to think specifically in terms consumer insight services within their
of purchasers of their products. respective industries, TGI Worldpanel
However, media agencies and offers extremely detailed and wide
owners tend to think more in terms ranging information on the purchasers
of product consumers and their of literally thousands of everyday
wider behaviour. brands.
By combining purchase data This provides marketers with a wealth
with broad consumer insight, TGI of insight into understanding the
Worldpanel allows – for the first time motivations – and the best ways of
– the two industries to define targets reaching – those who purchase even
in the same way and to talk each the most niche FMCG brands.
other’s language.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com