Design Process at BlaBlaCar
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BlaBlaCar's Product Design Team went from 1 to 10 persons the last 2 years. In this presentation, I've explained how we adopted and tweaked the Double-Diamond design process for all our projects.
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Design Process at BlaBlaCar
- 1. Design Process at BlaBlaCar Julien Pelletier - @jupelletier
- 2. Julien P, 31 ans
- 8. Why a design process? Progress Switch Set clear expectactions Convince!
- 9. DISCOVER the user point of view DEFINE the problem to solve DEVELOP the options to consider DELIVER the right solution Understand the problem Solve the problem
- 11. Senior Junior
- 12. Data analysis Flow analysis Stakeholder input Member voice User feedback database User testing User scenario Design Principles User stories Red routes A/B testing POC How Might We Questions Architecture map Brainstorm Benchmark Card sorting Sketching Wireframing Prototyping KPIs MVP Stakeholder feedback Survey User observation Card sorting External studies …
- 14. DISCOVER the user point of view
- 15. “There are a lot of flies in my house. They’re so annoying, I want to get rid of them.” Clara Simon 30 years old Testimonial
- 16. Survey 5% 10% 12% 53% 20% source: fictional On a scale from 1 to 5, how much do flies annoy you? ExtremelyVeryJust a bit Not that muchNot at all
- 17. Data 17 quadrillon number of flies in the world right now source: reddit 1 quadrillon = 1 000 000 000 000 000 000 000 000
- 18. Existing flow user test All our users tried to kill the flies with their bare hands with a 10% success rate.
- 19. DEFINE the problem to solve
- 20. “Flies are annoying because they’re loud and, even worse, because they’re attracted to people.” Clara Simon 30 years old User interviews
- 21. “How Might We” Questions How might we help people get rid of flies more easily?
- 22. Success criteria ● 3 out of 4 users report that flies are not very or not annoying at all. ● Success rate of the solution > 50%
- 23. DEVELOP the options to consider
- 24. “If you have literally tried every possible variation, you will have come across the best solution.” Julie Zhuo VP of Product Design Facebook
- 25. Explorations
- 26. Prototyping
- 28. Solution Pros Cons Light Flexible Affordable Re-usable Safe for children No battery needed - Radical Still affordable Need battery Fragile Solution comparison
- 29. A/B Test Success rate improvement: +400% 10% chance of killing a fly 50% chance of killing a fly
- 30. Survey 5% 10%12% 53% 20% source: fictional On a scale from 1 to 5, how much do flies annoy you? ExtremelyA lotJust a bit Not that muchNot at all
- 31. DISCOVER the user point of view DEFINE the problem to solve DEVELOP the options to consider DELIVER the right solution Testimonial Survey Data Existing flow user test User inteviews How Might We question Success Criteria Exploration mockups Prototyping Solution comparision User test Survey
- 32. Questions? Oh, and we’re hiring :)