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Apple Inc.
Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion
1974
The idea for Apple
Computers was
BORN
1974
The idea for Apple
Computers was
BORN
1976
First Computer was
SOLD
1984
The Macintosh was
INTRODUCED
1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs
1986 1990
1990 1993
1994 1996
Rejoined
Steve Jobs
1998 1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook
And the Innovations continue…
Some Interesting
Facts About Apple
Apple was started by
Steve WozniakSteve Jobs
To raise enough money they sold…
Best Global Brands 2013
APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones per day
officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of
$156 billion
Even bigger than the GDP of
100 other countries
$470.94 B $231.2 B
Enterprise Value Total GDP
Apple makes their employees work on
FAKE PROJECTS
until they can be trusted!
Early Galaxy S phones and their software
were
Apple Galaxy S
heavily influenced by the iPhone.
Apple Inc.
Company Profile
Vision & Mission
Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 156.508 billion (2012)
Area served Worldwide
Headquarter California, United States.
Total number of employees 80,000
Mission Statement
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."
Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.
Apple Inc.
Product Market Share
Local & International
Markets
iPod
42%
iPhone
23%
iPad
10%
AppleTV
<1%
Macintosh
Computers
25%
From Where Apple is Making
Money
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
FY
2002
FY
2003
FY
2004
FY
2005
FY
2006
FY
2007
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
Financial history - Net Sales (in Million)
Global Market Share
Current Growing Products of Apple are…
iPads
iPhones
Apple Inc.
Competitors &
Products line
iMac
iPod iPod Nano
iPad
Mac Book Air iPhone 4s iPhone 5s (& 6s) iPhone 5C (& 6)
Apple Inc. Competitors
Apple has many competitors like in computers…
Apple Inc. Competitors
In smart phones industry
Apple Inc. Competitors
In iPads industry
Apple Inc.
SWOT Analysis &
Conclusion
1. Faithful customers
2. Apple is a leading innovator
in mobile device technology
3. Strong financial performance
($10,000,000,000 cash, gross
profit margin 43.9% and no
debt)
4. Brand reputation
APPLE BRAND STRATEGY MODEL
1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline
1.High demand of iPad
mini and iPhone 5
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market
1.Rapid technological
change
2.2013 tax increases
3.Rising pay levels for
Foxconn workers
4.Dollar Rate
How to THINK DIFFERENT
Conclusion
For more than 40 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apple’s
others name is innovation and apple know,
Stay Hungry, Stay Foolish.
Think Different
Reference Sources
• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
Apple inc presentatioin slides

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Apple inc presentatioin slides

Notas do Editor

  1. And 4,583 iPhones per hour. And 76 iPhones per minute. And 1.27 iPhones per second! The iPhone is now sold in 89 countries.