5 Habits of Successful Nonprofit Social Media Managers in 2020

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In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew! Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real. There is a lot on the plate of the modern nonprofit social media manager. It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind. To help you get focused, I recommend adopting these five habits in the New Year.

Governo e ONGs

5 HABITS OF
SUCCESSFUL
NONPROFIT
SOCIAL MEDIA
MANAGERS IN 2020
Julia Campbell
www.JCSocialMarketing
.com
TWEET: @JULIACSOCIAL

ABOUT ME
Mom of 2
Returned Peace Corps Volunteer (Senegal
2000-2002)
Former (recovering?) Development and
Marketing Director at small shops
Author, Storytelling in the Digital Age: A
Guide for Nonprofits
Tweet: @JuliaCSocial
TWEET: @JULIACSOCIAL

NEW BOOK COMING
NEXT WEEK!
Get a free chapter and get notified when
it’s first available:
www.jcsocialmarketing.com/firstdibs
TWEET: @JULIACSOCIAL

SOCIAL MEDIA
LANDSCAPE
ENTERING 2020
TWEET: @JULIACSOCIAL

MAJORITY
OF U.S.
ADULTS
STILL USE
FACEBOOK
AND
YOUTUBE
TWEET: @JULIACSOCIAL

YOUNG
PEOPLE ARE
STILL USING
SOCIAL
MEDIA
TWEET: @JULIACSOCIAL

BABY BOOMERS ARE
THERE TOO
TWEET: @JULIACSOCIAL

THE BREAK DOWN
TWEET: @JULIACSOCIAL
Three billion people, around
40% of the world’s population,
use social media – spending an
average of two hours every
day sharing, liking, tweeting and
updating on these platforms.
That breaks down to around half
a million tweets and Snapchat
photos shared every
minute. Whew!

5 HABITS OF
SUCCESSFUL
NONPROFIT
SOCIAL MEDIA
MANAGERS IN
2020
TWEET: @JULIACSOCIAL

OUR
UNIQUE
RESPONSIB
ILITY
TWEET: @JULIACSOCIAL
Trust in institutions, brands,
nonprofits is at an all time
low.
The content we share should
build a community of people
who believe what we believe.
We have a moral obligation to
engage our communities on
digital platforms.

1) FOCUS ON
BUILDING A
COMMUNITY,
NOT JUST AN
AUDIENCE.
TWEET: @JULIACSOCIAL

THINK
DEEPER
“Getting on Facebook”
“Start tweeting”
“Get 5,000 fans”
THERE ARE NOT GOALS –
they are tactics to get to
your goals
TWEET: @JULIACSOCIAL

SOCIAL
MEDIA
COMMUNIT
Y BUILDING
101
TWEET: @JULIACSOCIAL
Know who you are speaking to.
Know who you want to attract.
Understand them inside and out.
Give them the information, resources,
and content that they want.

2) SET A
TIMER.
How much time do you have to spend on
social media?
Is this 100% of your job, or just 10%?
Remember what successful social media
marketing work entails:
Research
Content creation
Monitoring
Measurement
TWEET: @JULIACSOCIAL

3) TAKE MENTAL HEALTH BREAKS.
This may mean turning off social media
notifications when you leave the office.
If you absolutely need to respond to
something, set aside 10-15 minutes of
dedicated time after work to go into the
platforms.
Then shut it down for the night.
It’s also important to take digital
detoxes and vacations, to come up for
air.
TWEET: @JULIACSOCIAL

HELPFUL
PODCASTS
Holding Space with Dr. Cassidy Freitas aims
to demystify mental health and therapy and
make it more accessible through
storytelling.
Jen Gotch is Okay…Sometimes is a mental
health podcast from the founder of Ban.do,
chronicling her journey with bipolar and
anxiety.
Selfie is a self-care podcast hosted by a
psychotherapist and a lifestyle blogger,
exploring important themes like sleep,
healthy eating, and balancing the body,
mind, and spirit.
TWEET: @JULIACSOCIAL

4) JUST SAY NO TO
PERFECTIONISM.
TWEET: @JULIACSOCIAL
ATTENTION TO DETAIL IS GREAT
BUT PERFECTIONISM IS A KILLER.
GET THAT POST UP. EDIT IT LATER
IF YOU FIND A DRASTIC MISTAKE.
TEST, SEE WHAT’S WORKING, AND
DO MORE OF THAT.

FREE AND
LOW-COST
TOOLS
Canva.com/nonprofits
Animoto
Typito
Ripl
TWEET: @JULIACSOCIAL

5) ADVOCATE FOR YOURSELF.
TWEET: @JULIACSOCIAL
Conduct a detailed inventory of your time.
List out as many tasks as possible.
Estimate or record how much time it takes to accomplish each task.
If something is added to your plate, something else MUST come off.
Don’t be afraid to advocate for your work!

YOUR NEW
MANTRA
Less is more.
Focus over frantic.
TWEET: @JULIACSOCIAL

3 KEYS TO SOCIAL MEDIA SUCCESS
Confidence – in your voice, in taking risks, and in
being yourself
Consistency – showing up regularly and being present
Content – that people like to watch, read, share,
comment on
TWEET: @JULIACSOCIAL

QUESTIONS?
Web:
www.jcsocialmarketing.com/blog
Get the Digital Storytelling Workbook:
Text the word
WORKBOOK
to 345345
TWEET: @JULIACSOCIAL

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1. 5 HABITS OF SUCCESSFUL NONPROFIT SOCIAL MEDIA MANAGERS IN 2020 Julia Campbell www.JCSocialMarketing .com TWEET: @JULIACSOCIAL

2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000-2002) Former (recovering?) Development and Marketing Director at small shops Author, Storytelling in the Digital Age: A Guide for Nonprofits Tweet: @JuliaCSocial TWEET: @JULIACSOCIAL

3. NEW BOOK COMING NEXT WEEK! Get a free chapter and get notified when it’s first available: www.jcsocialmarketing.com/firstdibs TWEET: @JULIACSOCIAL

4. SOCIAL MEDIA LANDSCAPE ENTERING 2020 TWEET: @JULIACSOCIAL

5. MAJORITY OF U.S. ADULTS STILL USE FACEBOOK AND YOUTUBE TWEET: @JULIACSOCIAL

6. YOUNG PEOPLE ARE STILL USING SOCIAL MEDIA TWEET: @JULIACSOCIAL

7. BABY BOOMERS ARE THERE TOO TWEET: @JULIACSOCIAL

8. THE BREAK DOWN TWEET: @JULIACSOCIAL Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!

9. TWEET: @JULIACSOCIAL

10. 5 HABITS OF SUCCESSFUL NONPROFIT SOCIAL MEDIA MANAGERS IN 2020 TWEET: @JULIACSOCIAL

11. OUR UNIQUE RESPONSIB ILITY TWEET: @JULIACSOCIAL Trust in institutions, brands, nonprofits is at an all time low. The content we share should build a community of people who believe what we believe. We have a moral obligation to engage our communities on digital platforms.

12. 1) FOCUS ON BUILDING A COMMUNITY, NOT JUST AN AUDIENCE. TWEET: @JULIACSOCIAL

13. THINK DEEPER “Getting on Facebook” “Start tweeting” “Get 5,000 fans” THERE ARE NOT GOALS – they are tactics to get to your goals TWEET: @JULIACSOCIAL

14. SOCIAL MEDIA COMMUNIT Y BUILDING 101 TWEET: @JULIACSOCIAL Know who you are speaking to. Know who you want to attract. Understand them inside and out. Give them the information, resources, and content that they want.

15. 2) SET A TIMER. How much time do you have to spend on social media? Is this 100% of your job, or just 10%? Remember what successful social media marketing work entails: Research Content creation Monitoring Measurement TWEET: @JULIACSOCIAL

16. TWEET: @JULIACSOCIAL

17. 3) TAKE MENTAL HEALTH BREAKS. This may mean turning off social media notifications when you leave the office. If you absolutely need to respond to something, set aside 10-15 minutes of dedicated time after work to go into the platforms. Then shut it down for the night. It’s also important to take digital detoxes and vacations, to come up for air. TWEET: @JULIACSOCIAL

18. HELPFUL PODCASTS Holding Space with Dr. Cassidy Freitas aims to demystify mental health and therapy and make it more accessible through storytelling. Jen Gotch is Okay…Sometimes is a mental health podcast from the founder of Ban.do, chronicling her journey with bipolar and anxiety. Selfie is a self-care podcast hosted by a psychotherapist and a lifestyle blogger, exploring important themes like sleep, healthy eating, and balancing the body, mind, and spirit. TWEET: @JULIACSOCIAL

19. 4) JUST SAY NO TO PERFECTIONISM. TWEET: @JULIACSOCIAL ATTENTION TO DETAIL IS GREAT BUT PERFECTIONISM IS A KILLER. GET THAT POST UP. EDIT IT LATER IF YOU FIND A DRASTIC MISTAKE. TEST, SEE WHAT’S WORKING, AND DO MORE OF THAT.

20. FREE AND LOW-COST TOOLS Canva.com/nonprofits Animoto Typito Ripl TWEET: @JULIACSOCIAL

21. 5) ADVOCATE FOR YOURSELF. TWEET: @JULIACSOCIAL Conduct a detailed inventory of your time. List out as many tasks as possible. Estimate or record how much time it takes to accomplish each task. If something is added to your plate, something else MUST come off. Don’t be afraid to advocate for your work!

22. YOUR NEW MANTRA Less is more. Focus over frantic. TWEET: @JULIACSOCIAL

23. 3 KEYS TO SOCIAL MEDIA SUCCESS Confidence – in your voice, in taking risks, and in being yourself Consistency – showing up regularly and being present Content – that people like to watch, read, share, comment on TWEET: @JULIACSOCIAL

24. QUESTIONS? Web: www.jcsocialmarketing.com/blog Get the Digital Storytelling Workbook: Text the word WORKBOOK to 345345 TWEET: @JULIACSOCIAL

Notas do Editor

Creating engaging, well-received content is the name of the social media game. The best way to create your own high-performing social media content strategy is by completing the 3 steps that we will cover today: Brainstorm Content Categories that are laser-focused on your target audience and to your specific nonprofit; List out several different Content Types, based on what works on each social media platform, as well as the technical capacity and resources of your org; Put the Content Categories and the Content Types together into a Content Calendar.

5 Habits of Successful Nonprofit Social Media Managers in 2020

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