Lecture @ Berghs School of Communication

1. Social Media & Search Engines
- Lecture @ Berghs School of Communication
@judithw

2. How social media is affecting your
company's brand.

4. “The next generation of consumers will
expect their brands to always be available,
providing interactive experiences and
bringing value to our lives by taking
advantage of social media tools in their
Marketing communications."
Martin Lindstrom, Brand Guru

5. Make a guess!

6. Youtube Blocket
Eniro
Lexikon
Lyrics
Google
Facebook
Britney Spears
Aftonbladet iphone

7. Youtube Blocket
Eniro
Lexikon
Lyrics Most popular words to
search for on Google - Google
in Sweden 2009.
Facebook
Britney Spears
Aftonbladet iphone

8. Youtube Blocket
Eniro
Lexikon
Lyrics
People Google on Google
”Google”…
Facebook
Britney Spears
Aftonbladet iphone

9. Article:
 5% of Swedish listed companies have problems with their
brands on Google.

10. Article:
 5% of Swedish listed companies have problems with their
brands on Google.
 In Sweden there are about 250 listed companies of which 11
had problems."

11. TD
 Blog
 Blog

12. Phonera
 Blog
 Forum
 Forum

13. Nordea
 Blog/forum

14. 10-10-20
| 14

15. Google likes ”Sociala Media”

16. Google likes ”Sociala Media”
 Good at using so-called “keywords”
 Liks comes naturally
 Google likes content that is constantly updated

17. Google likes ”Sociala Media”

18. Google likes ”Sociala Media”

19. Google likes ”Sociala Media”
What others say about YOU becomes visible!

20. ?????
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21. The White House

28. Website
Wikipedia
Flickr
Twitter
Facebook

30. What if you ignore
this?

32. 10-10-20
| 32

34. Exercise

36. Social Media, Search
Engines and Websites

37. Website
Rank
Traffic Mentions

38. 10-10-20
| 38

39. Make it visible to Google!

40. SEO?

41. SEO – Search Engine Optimization

42. SEO – Search Engine Optimization
On-site Off-site
Content and Keywords

43. Title
Meta description
URL

44. SMO?

45. SMO – Social Media Optimization

46. SMO – Social Media Optimization
On-site Off-site
Content and Keywords

47. Promotion On site Off site estates
Newsletter Images
Relevant share options
RSS
Article Movies
Social Newsroom core
PR Services keyword
RSS
RSS Our blogs Search friendly permalinks Presentations
Notifications
Trackbacks
Our RSS Documents
Notifications LinkedIn Group
Podcasts
Related articles within
RSS Other blogs keyword cluster
Applications
Wikipedia
Bjornalberts.com

48. THANK YOU!
@judithw