SlideShare uma empresa Scribd logo
1 de 19
Economics for Journalists
    Week 2: Supply & Demand

    Jeffrey Timmermans


Monday, 28 January, 13
Review: What is economics?

    ✤    The study of how people deal with scarcity

          ✤   Nothing is available in unlimited quantities

          ✤   This requires making choices, making trade-offs

          ✤   Businesses & governments use incentives to influence those choices

          ✤   Under the classical model, people always make choices rationally




Monday, 28 January, 13
Economic Diaries




Monday, 28 January, 13
Absolute advantage


                  “ The producer that requires a smaller quantity of inputs to
                         produce a good is said to have an absolute advantage in
                                         producing that good.”
                                                                 – N. Gregory Mankiw,
                                                                Principles of Economics




Monday, 28 January, 13
Absolute advantage


                  “ The producer that requires a smaller quantity of inputs to
                         produce a good is said to have an absolute advantage in
                                         producing that good.”
                                                                 – N. Gregory Mankiw,
                                                                Principles of Economics

            So...a business with an absolute
        advantage is just better – more efficient
           – at producing that product than
                       anyone else

Monday, 28 January, 13
Comparative advantage


                 “ The producer who gives up less of other goods to produce
                         [a particular good] has the smaller opportunity cost of
                         producing [that particular good] and is said to have a
                                comparative advantage in producing it.”
                                                                  – N. Gregory Mankiw,
                                                                 Principles of Economics




Monday, 28 January, 13
Comparative advantage


                 “ The producer who gives up less of other goods to produce
                         [a particular good] has the smaller opportunity cost of
                         producing [that particular good] and is said to have a
                                comparative advantage in producing it.”
                                                                  – N. Gregory Mankiw,
                                                                 Principles of Economics
            So...even a business with an absolute
            advantage in making a product might
            choose to make something else that
                 will earn them more money

Monday, 28 January, 13
Comparative advantage: example

     Amount of time
    required to make:           Alice                   Fred

      Surfboard               200 hours               300 hours

      Water skis              100 hours               120 hours



                         Who has the comparative advantage
                               in making water skis?

Monday, 28 January, 13
Supply & Demand




Monday, 28 January, 13
Supply &
    Demand
             ✤    Demand is based on the
                                                 Price
                  value consumers attach to              Supply
                  goods & services as well as
                  their income & substitute
                  goods                         Market
                                                Price
             ✤    Supply is determined by
                  suppliers’ costs
                                                         Demand
             ✤    The market price is a                   Quantity

                  summary of the supply &
                  demand in the market


Monday, 28 January, 13
Supply &
    Demand
             ✤    Demand is based on the
                                                    Price
                  value consumers attach to                             Supply
                  goods & services as well as
                  their income & substitute     New Price
                  goods




                                                            {
                                                  Market      Add’l
                                                  Price     Suppliers

             ✤    Supply is determined by                                    New
                                                                            Demand
                  suppliers’ costs
                                                                        Demand
             ✤    The market price is a                                  Quantity

                  summary of the supply &
                  demand in the market


Monday, 28 January, 13
What kind of product is this?
                          Price
                                           Supply




                         Market
                         Price




                                  Demand


                                             Quantity




Monday, 28 January, 13
What kind of product is this?
                            Price
                                                   Supply




                         New Price

                          Market
                          Price




                                          Demand

                                     Q1              Quantity




Monday, 28 January, 13
What kind of product is this?
                          Price
                                                Supply




                         Market
                         Price




                                       Demand

                                  Q1              Quantity




Monday, 28 January, 13
What kind of product is this?
                            Price
                                                    Supply




                          Market
                          Price
                         New Price




                                           Demand

                                      Q1              Quantity

                                     Q2



Monday, 28 January, 13
Government Policy: Rent control
                          Price
                                  Supply




                         Market
                         Price




                                  Demand

                                    Quantity




Monday, 28 January, 13
Government Policy: Rent control
                           Price
                                                           Supply




                          Market
                          Price

                         Mandated
                          Price
                                     {    Supply
                                           Gap
                                                           Demand

                                    Quantity    Quantity     Quantity
                                    Supplied   Demanded




Monday, 28 January, 13
Writing assignment 1

                         Eddie Bimonte, a New York City dog
                         walker, earns around US$50,000 per year.
                         Registered nurses in New York, with two to
                         three years of training, make an average of
                         US$47,742. Your assignment for next week is
                         to explain, in no more than 500 words, why
                         you think Eddie makes more money than
                         the average nurse. Start by thinking like a
                         journalist: think about what Eddie’s job
                         actually involves, who his clients are, and
                         how he does his job. Then try and explain
                         this situation using the concepts we've
                         discussed so far in class.


Monday, 28 January, 13
Assessment of writing
    assignments
    ✤    Application of economic        ✤   Sourcing
         concepts                           ✤   Authoritative & relevant
          ✤   Relevant concepts cited       ✤   Clearly & fully cited
          ✤   Explained clearly             ✤   Sufficient number of sources
          ✤   Applied correctly
                                        ✤   Style
    ✤    Argument                           ✤   Concise
          ✤   Convincing                    ✤   Engaging narrative
          ✤   Logical                       ✤   Proper grammar/spelling
          ✤   Thorough


Monday, 28 January, 13

Mais conteúdo relacionado

Destaque (9)

Class11
Class11Class11
Class11
 
Class5
Class5Class5
Class5
 
Class1
Class1Class1
Class1
 
basic economics qiuz
basic economics qiuzbasic economics qiuz
basic economics qiuz
 
Business Economics 03 Demand, Supply and the Market
Business Economics 03 Demand, Supply and the MarketBusiness Economics 03 Demand, Supply and the Market
Business Economics 03 Demand, Supply and the Market
 
THEORY OF DEMAND AND SUPPLY
THEORY OF DEMAND AND SUPPLYTHEORY OF DEMAND AND SUPPLY
THEORY OF DEMAND AND SUPPLY
 
ECONOMICS DEMAND PPT @ MBA 2009.ppt
ECONOMICS DEMAND PPT @ MBA 2009.pptECONOMICS DEMAND PPT @ MBA 2009.ppt
ECONOMICS DEMAND PPT @ MBA 2009.ppt
 
Managerial Economics Introduction
Managerial Economics IntroductionManagerial Economics Introduction
Managerial Economics Introduction
 
Introduction to managerial economics
Introduction to managerial economicsIntroduction to managerial economics
Introduction to managerial economics
 

Mais de jtimmermans (20)

Class10
Class10Class10
Class10
 
Class9
Class9Class9
Class9
 
Class10
Class10Class10
Class10
 
Class9
Class9Class9
Class9
 
Class7
Class7Class7
Class7
 
Class8
Class8Class8
Class8
 
Class6
Class6Class6
Class6
 
Class7
Class7Class7
Class7
 
Class6
Class6Class6
Class6
 
Class5
Class5Class5
Class5
 
Class4
Class4Class4
Class4
 
Class3
Class3Class3
Class3
 
Class3
Class3Class3
Class3
 
Class2
Class2Class2
Class2
 
Class1
Class1Class1
Class1
 
Class1
Class1Class1
Class1
 
Class10
Class10Class10
Class10
 
Class9
Class9Class9
Class9
 
Class8
Class8Class8
Class8
 
Class7
Class7Class7
Class7
 

Class2

  • 1. Economics for Journalists Week 2: Supply & Demand Jeffrey Timmermans Monday, 28 January, 13
  • 2. Review: What is economics? ✤ The study of how people deal with scarcity ✤ Nothing is available in unlimited quantities ✤ This requires making choices, making trade-offs ✤ Businesses & governments use incentives to influence those choices ✤ Under the classical model, people always make choices rationally Monday, 28 January, 13
  • 4. Absolute advantage “ The producer that requires a smaller quantity of inputs to produce a good is said to have an absolute advantage in producing that good.” – N. Gregory Mankiw, Principles of Economics Monday, 28 January, 13
  • 5. Absolute advantage “ The producer that requires a smaller quantity of inputs to produce a good is said to have an absolute advantage in producing that good.” – N. Gregory Mankiw, Principles of Economics So...a business with an absolute advantage is just better – more efficient – at producing that product than anyone else Monday, 28 January, 13
  • 6. Comparative advantage “ The producer who gives up less of other goods to produce [a particular good] has the smaller opportunity cost of producing [that particular good] and is said to have a comparative advantage in producing it.” – N. Gregory Mankiw, Principles of Economics Monday, 28 January, 13
  • 7. Comparative advantage “ The producer who gives up less of other goods to produce [a particular good] has the smaller opportunity cost of producing [that particular good] and is said to have a comparative advantage in producing it.” – N. Gregory Mankiw, Principles of Economics So...even a business with an absolute advantage in making a product might choose to make something else that will earn them more money Monday, 28 January, 13
  • 8. Comparative advantage: example Amount of time required to make: Alice Fred Surfboard 200 hours 300 hours Water skis 100 hours 120 hours Who has the comparative advantage in making water skis? Monday, 28 January, 13
  • 9. Supply & Demand Monday, 28 January, 13
  • 10. Supply & Demand ✤ Demand is based on the Price value consumers attach to Supply goods & services as well as their income & substitute goods Market Price ✤ Supply is determined by suppliers’ costs Demand ✤ The market price is a Quantity summary of the supply & demand in the market Monday, 28 January, 13
  • 11. Supply & Demand ✤ Demand is based on the Price value consumers attach to Supply goods & services as well as their income & substitute New Price goods { Market Add’l Price Suppliers ✤ Supply is determined by New Demand suppliers’ costs Demand ✤ The market price is a Quantity summary of the supply & demand in the market Monday, 28 January, 13
  • 12. What kind of product is this? Price Supply Market Price Demand Quantity Monday, 28 January, 13
  • 13. What kind of product is this? Price Supply New Price Market Price Demand Q1 Quantity Monday, 28 January, 13
  • 14. What kind of product is this? Price Supply Market Price Demand Q1 Quantity Monday, 28 January, 13
  • 15. What kind of product is this? Price Supply Market Price New Price Demand Q1 Quantity Q2 Monday, 28 January, 13
  • 16. Government Policy: Rent control Price Supply Market Price Demand Quantity Monday, 28 January, 13
  • 17. Government Policy: Rent control Price Supply Market Price Mandated Price { Supply Gap Demand Quantity Quantity Quantity Supplied Demanded Monday, 28 January, 13
  • 18. Writing assignment 1 Eddie Bimonte, a New York City dog walker, earns around US$50,000 per year. Registered nurses in New York, with two to three years of training, make an average of US$47,742. Your assignment for next week is to explain, in no more than 500 words, why you think Eddie makes more money than the average nurse. Start by thinking like a journalist: think about what Eddie’s job actually involves, who his clients are, and how he does his job. Then try and explain this situation using the concepts we've discussed so far in class. Monday, 28 January, 13
  • 19. Assessment of writing assignments ✤ Application of economic ✤ Sourcing concepts ✤ Authoritative & relevant ✤ Relevant concepts cited ✤ Clearly & fully cited ✤ Explained clearly ✤ Sufficient number of sources ✤ Applied correctly ✤ Style ✤ Argument ✤ Concise ✤ Convincing ✤ Engaging narrative ✤ Logical ✤ Proper grammar/spelling ✤ Thorough Monday, 28 January, 13