An old presentation about what human-computer interaction is, what usability is, and how it fits into development. Pondering now just how well this stands up. It seems to...but....
2. Brand Building User awareness | Targeted audience User awareness drives interaction design. The result forms an experience-driven relationship with the company, along with its products and services. Personas Scenarios/”Day in the life” Definition of Goals • Personal • Practical • Corporate • False Customer satisfaction Identify goals/success Conservative Secure Leader Intelligent Experienced Local Global Helpful Mature Quality Educational Confident The Brand