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The Balanced Scorecard
What lies Ahead… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Executing Strategy... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Execution ,[object Object],[object Object],Source:  Execution:  The Discipline of Getting Things Done, by Larry Bossidy, and FORTUNE Magazine, “Why CEOs Fail”
Challenges in Executing Strategy  Financial Management  Tools Balance Sheets Income Statements Statement of Cash Flow People Management Tools MBO Training Programs HRIS 360 Feedback Customer Management Tools C R M Customer Segment Analysis Customer Surveys Process Management Tools Six Sigma Supply Chain Management TQM Strategy Management  Tools ???
The Balanced Scorecard Train and Communicate Strategy  Set goals, select performance measures and link measures to incentives Set target for each goal and re-deploy resources to activities and initiatives to achieve targets Provide feedback on performance and  learn from results Feed Forward Learning
The Balanced Scorecard   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Balanced Scorecard Perspectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Use the Scorecard to Articulate Strategic Hypotheses in Cause-effect Terms Knowledge, Skills, Systems, and Tools Financial Results To Build the Strategic Capabilities.. Needed to Deliver Unique Sets of Benefits to Customers... To Drive Financial  Success... And Realize  the Vision Equip our People... Customer Benefits Internal  Capabilities
Balanced Scorecard Perspectives Vision & Strategy
Cascading Scorecards  to Build Alignment Organization Business Unit Business  Unit Business  Unit Teams Individual Contributors
Financial Sound  Fiscal Mgmt Budgeting Long-Term Investment Strategy Customer – The Value Proposition Internal Process Learning & Growth The Value Proposition Product/Services Price Selection Quality Availability Relationship Partnership Services Brand Image Innovation New learning Partnerships Future needs Operational Excellence Admin excellence Network of supplier for  Products & services Adaptability Customer Mgmt Deepen Knowledge  about customer Attract Retain Grow Relationship Climate for Action Personal Growth Competencies Functional Excellence Leadership Skills Strategic Readiness
Scorecard Information  Perspective:  Financial / Customer / Internal Process / Learning&Growth Train CSR Staff in Problem Resolution Skills Management actions taken to achieve target Initiatives Achieve 9.9 of 10 Average Customer Rating Desired level of  performance for a measure Targets Average Customer Rating (scale of 1-10) Indicates success or failure Measures Increase Customer Satisfaction Measures of action plans Objectives Increase Market Share High Level Goals Strategies Example is… Are…. Information Type
 
Human Resources Mission Statement: The Human Resources Team will lead by example working to build a culture of high-energy, committed professionals who understand that continuous improvement and customer service are primary value competencies integrated into every position while developing SPS as a recognized employer of choice. Develop matrix; assign responsibilities; conduct regular checkpoints Lead:  BF Target:  9/1/03 Platinum Certification Achieved Coordinate BP Certification Process Initiative Target & Lead  Result/Deliverable Objective
The TCS Model  Source: Human Capital Vol.9 No.12 May 2006  ‘Redefine the HR Agenda’
Vision  ,[object Object],Mission  ,[object Object]
Shareholder Value Human Capital Effectiveness Human Resource Efficiency Employee delight Customer delight Manage Operating efficiency Manage Customer relationships Deliver world class services Team Integration Leadership Competencies Cultural Climate Strategic Alignment /Motivation Work Capability FINANCIAL PERSPECTIVE CUSTOMER PERSPECTIVE INTERNAL PROCESS PERSPECTIVE LEARNING & GROWTH PERSPECTIVE
BSC Terminology Objectives ,[object Object],Statement of what strategy must achieve and what’s critical to its success Target ,[object Object],[object Object],The level of performance or rate of improvement needed ,[object Object],Key action programs required to achieve objectives Initiative Measurement ,[object Object],[object Object],How success in achieving the strategy will be measured and tracked Strategic Theme:  Operating Efficiency Profitability Financial Learning  More customers Ground crew  alignment Lowest  prices Fewer planes Customer Internal Fast ground  turnaround Strategy Map:  Diagram of the  cause-and-effect relationships  between strategic objectives Flight  Is on time
Balanced Scorecard Example ,[object Object],[object Object],Objectives Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Theme: Operating Efficiency Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Profitability Financial Learning  More Customers Ground Crew  Alignment Lowest  Prices Fewer Planes Customer Internal Fast Ground  Turnaround Flight  Is on Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample HR Measures Lagging Measures Impact of  Prior  Decisions Budget variance Employee relationship results Executive coaching Employee productivity Cost per hire by job class People expense/Revenues Leading Measures Guide  Future  Outcomes Employee strategic focus Executive retention Retraining/re-skilling Internal promotion rate Exit Rate of “C” Players Employee relationship factor
So Why Consider the BSC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started – Customize Your BSC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Successful Scorecard…   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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BalanceScorecard-AnEffectiveTool

  • 2.
  • 3.
  • 4.
  • 5. Challenges in Executing Strategy Financial Management Tools Balance Sheets Income Statements Statement of Cash Flow People Management Tools MBO Training Programs HRIS 360 Feedback Customer Management Tools C R M Customer Segment Analysis Customer Surveys Process Management Tools Six Sigma Supply Chain Management TQM Strategy Management Tools ???
  • 6. The Balanced Scorecard Train and Communicate Strategy Set goals, select performance measures and link measures to incentives Set target for each goal and re-deploy resources to activities and initiatives to achieve targets Provide feedback on performance and learn from results Feed Forward Learning
  • 7.
  • 8.
  • 9. We Use the Scorecard to Articulate Strategic Hypotheses in Cause-effect Terms Knowledge, Skills, Systems, and Tools Financial Results To Build the Strategic Capabilities.. Needed to Deliver Unique Sets of Benefits to Customers... To Drive Financial Success... And Realize the Vision Equip our People... Customer Benefits Internal Capabilities
  • 10. Balanced Scorecard Perspectives Vision & Strategy
  • 11. Cascading Scorecards to Build Alignment Organization Business Unit Business Unit Business Unit Teams Individual Contributors
  • 12. Financial Sound Fiscal Mgmt Budgeting Long-Term Investment Strategy Customer – The Value Proposition Internal Process Learning & Growth The Value Proposition Product/Services Price Selection Quality Availability Relationship Partnership Services Brand Image Innovation New learning Partnerships Future needs Operational Excellence Admin excellence Network of supplier for Products & services Adaptability Customer Mgmt Deepen Knowledge about customer Attract Retain Grow Relationship Climate for Action Personal Growth Competencies Functional Excellence Leadership Skills Strategic Readiness
  • 13. Scorecard Information Perspective: Financial / Customer / Internal Process / Learning&Growth Train CSR Staff in Problem Resolution Skills Management actions taken to achieve target Initiatives Achieve 9.9 of 10 Average Customer Rating Desired level of performance for a measure Targets Average Customer Rating (scale of 1-10) Indicates success or failure Measures Increase Customer Satisfaction Measures of action plans Objectives Increase Market Share High Level Goals Strategies Example is… Are…. Information Type
  • 14.  
  • 15. Human Resources Mission Statement: The Human Resources Team will lead by example working to build a culture of high-energy, committed professionals who understand that continuous improvement and customer service are primary value competencies integrated into every position while developing SPS as a recognized employer of choice. Develop matrix; assign responsibilities; conduct regular checkpoints Lead: BF Target: 9/1/03 Platinum Certification Achieved Coordinate BP Certification Process Initiative Target & Lead Result/Deliverable Objective
  • 16. The TCS Model Source: Human Capital Vol.9 No.12 May 2006 ‘Redefine the HR Agenda’
  • 17.
  • 18. Shareholder Value Human Capital Effectiveness Human Resource Efficiency Employee delight Customer delight Manage Operating efficiency Manage Customer relationships Deliver world class services Team Integration Leadership Competencies Cultural Climate Strategic Alignment /Motivation Work Capability FINANCIAL PERSPECTIVE CUSTOMER PERSPECTIVE INTERNAL PROCESS PERSPECTIVE LEARNING & GROWTH PERSPECTIVE
  • 19.
  • 20.
  • 21. Sample HR Measures Lagging Measures Impact of Prior Decisions Budget variance Employee relationship results Executive coaching Employee productivity Cost per hire by job class People expense/Revenues Leading Measures Guide Future Outcomes Employee strategic focus Executive retention Retraining/re-skilling Internal promotion rate Exit Rate of “C” Players Employee relationship factor
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.