3. Brand identity.
Advantages.
Develop a concise company logo.
Company image.
4. The logo defines your company.
Simplicity works.
Use colour as an embellishment.
Study the science of colour and typeface.
The element should not change.
5.
6. The Audi badge the 'Four Rings' is the
emblem of one of the oldest car
manufacturers in Germany.
It symbolises the 1932 merger of the
four independent motor-vehicle
manufacturers: Audi, DKW, Horch and
Wanderer.
7. A German-based multinational
company.
Puma now sponsors around 30 national
football teams globally.
The first Puma logo was shaped
in 1948.
It delivers a clear notion of solid
corporate position by its emblematic
icon and brave typeface.
8.
9. • Created by Jim Schindler in 1962,
• McDonald’s logo has proven
itself to be an insignia
of multinational business
expansion.
• Elegance, significance and
solid corporate character
are clearly depicted by the golden arches of
the McDonald’s logo.
10. • French apparel company founded in
1933.
• Takes its name from Rene Lacoste,
the world-renowned tennis player and
sports enthusiast.
• Teamed up with Andre Gillier, the
owner of France's largest knitwear
company.
11.
12.
13. oThe Porsche badge is
essentially the coat of arms of
the city of Stuttgart, which was
built on the site of a stud farm,
hence the horse. The antlers
and red-and-black stripes are
part of the arms of the Kingdom
of Wurttemberg. Which creates
the Porsche Logo.
14. o The Toyota logo
contains three
ellipses, which represent
the heart of the
customer, the heart of
the product and the
heart of technological
progress and limitless
opportunities of the
future. In Japanese,
“Toyo” signifies
abundance, and
“ta” means rice. In some
Asian cultures, the rice
represents wealth.
15. oThe straightforward Chevy logo may
seem mundane to the spectator at the
first glance but it indeed holds huge
significance in the corporate world. A
brilliant simple cross in customary metallic
colors representing the automobile
industry defines the Chevy logo
completely. Being a very simple yet elegant
trademark, the Chevy logo design compels
an everlasting impact on the human mind.
oA trademark identity is the major
ingredient used to promote a corporation
and its products. Produced by one of the
world’s most governing automobile makers,
General Motors, Chevrolet is a leading
brand of top-class vehicles. Evidently, the
company needed a logo design for
promoting and marketing their product.
Hence, the Chevy logo was first
introduced in 1913 by William Durant.
16. oMetro-Goldwyn-Mayer, widely known as MGM, is a
leading American production house paving its way
towards prosperity since 1924. It came into being by
the entertainment entrepreneur Marcus Loew who
acquired hegemony over Metro Pictures, Goldwyn
Pictures Corporation and Louis B. Mayer Pictures.
Loew merged these three production companies and
formed the now well-known Metro-Goldwyn-Mayer
media company. Ever since the company was born,
MGM has retained a definite and impressive logo
design to demonstrate the power of the corporation.
oMGM logo is genuinely presented with Leo the Lion
which has rather become a mascot for the
Hollywood production house MGM. Leo the Lion is
the chief feature portrayed in the MGM logo which
depicts the high corporate image of the firm. MGM
logo has abide some alterations but the logo design
has never lost its worth. It still continues to project
the same notion of class, credibility and durability
as it used to reflect when it was first created. With
the passage of time, the postures of the lion were
altered to some extents but the originality of the
MGM logo did not bear any variation.
17. o The Datsun Name Is Born
o Then in 1918, DAT motorcar company
was renamed to Kwaishinsha Motorcar
company for seven years. After the
seven years, they returned to the name
DAT motorcar company. Then, after a
merger and a series of years, DAT
motors decided to come out with a new
car called the Datson, meaning the son
of DAT. After this car was made and
Nissan took over DAT motors, they
changed the "son" to "sun" because son
also means loss in Japan; thus, giving
birth to the first Datsun. Nissan
o Then, in 1934, after taking over DAT
motors, Nissan officially became Nissan
under the name Nissan Motor Company
Ltd. During this time, the company went
through a lot of contracts and other
expansions. In the beginning, Nissan
was partnered with European companies
to help design and make their Datsun
models. Another Merger: Nissan
Benefits
18. oThe Harley Davidson Company began as
a manufacturer of motorcycles but now is
more of a brand. The Harley Davidson
logo today is not only seen on motorbikes,
but also on shirts, belt buckles, pens,
posters, wallpapers etc. Today the logo
remains as a powerful and a famous sign
among the young specially the males,
inspired by the evergreen love of bikes
and automobiles among this age group.
oThe Harley Davidson Company was
started by William S. Harley in 1902.
Together with Arthur Davidson, in 1903
they assembled their very first two-
cylinder motorcycle, marking the
beginning of the Harley Davidson. The
Harley Davidson logo was created in 1910
and since then did not evolve much. More
commonly known as the ‘bar and shield’
logo, it is renowned all over the world.
27. THE RICH BLUE REPRESENTS
STABILITY, SCALE AND DEPTH.
THE BRIGHT YELLOW REPRESENTS
OPTIMISM, WARMTH AND ENERGY.
HAND-CRAFTED.
28. SHAPE OF A KEY HOLE SYMBOLIZES
BANK SECURITY.
ROUND SHAPE REPRESENTS THAT
THE BANK IS THE LARGEST BANK OF
INDIA WITH ITS BRANCHES SPREAD
ALL OVER THE COUNTRY.
ALSO REPRESENTS THAT IN SUCH A
BIG EARTH, WE SERVE EVEN A SMALL
MAN ALSO DENOTED BY A NARROW
LINE.
29. THE BLUE SQUARE REPRESENTS A
SMALL INDIVIDUAL AND THE RED
LINES SURROUNDING HIM
INDICATES THE PROTECTIVE
BOUNDARIES LIKE A HOUSE
SHELTERS ITS OCCUPANTS.
30. THE LOGO OFFERS SECURITY.
AN ARC OVER THE LOWERCASE ‘t’
REPRESENTS STRONG AND
POWERFUL UMBRELLA SHELTERING
AND TAKING CARE OF IT’S
TRUSTWORTHY PATRONS.
31. THE ICON REPRESENTS
THE USA FLAG.
THE REPETITION OF THE
DOUBLE-LINED PATTERN
REPEATING THREE TIMES
REPRSENTS
REINFORCEMENT AND
FAMILIARITY.
THE RED AND BLUE
COLOUR REPRESENTS
STRENGTH, POWER, TRUST
& EXCITEMENT.
